Thryv Launches AI Lead Flow, Unifying Marketing and Sales Automation for Small Businesses

Key Terms

seo technical

Search engine optimization (SEO) is the set of practices used to make online content show up higher in search results, like tuning a store’s sign and product displays so more people find it when they walk by. For investors, SEO matters because better visibility typically drives more traffic, customers and sales while reducing the cost of paid marketing, which can affect revenue growth, profitability and perceived market reach.

ai-powered technical

"AI-powered" describes technology that uses artificial intelligence to perform tasks, make decisions, or analyze information automatically. It’s similar to having a highly skilled assistant that can learn from data, recognize patterns, and improve over time, helping to make processes faster and more accurate. For investors, this means better insights and more efficient operations, potentially leading to smarter investment choices.

lead scoring technical

A method for ranking potential customers by how likely they are to buy, using signals like behavior, demographics and engagement. Think of it as a hiring short-list or a grocery cashier who moves faster for customers with full baskets: it helps a company focus sales effort on the highest-probability prospects, which can lower customer acquisition costs, speed revenue growth and make future sales and marketing performance more predictable for investors.

automation builder technical

A tool or software platform that lets people create automated workflows or tasks—think of it as a programmable assembly line or a kitchen recipe that runs by itself after you set the steps. For investors, automation builders matter because they can cut labor costs, reduce mistakes, speed up operations, and allow a business to scale faster, all of which can affect profit margins, cash flow and competitive position.

sales automation technical

Sales automation is the use of software to handle routine selling tasks—like tracking leads, sending follow-up messages, scheduling meetings, and updating customer records—so salespeople can focus on closing deals. Think of it as a smart assistant or an assembly line for sales that improves speed, consistency, and accuracy. For investors, stronger sales automation can lower costs, boost revenue per employee, and make future sales growth more predictable.

lead management technical

Lead management is the process of capturing, organizing and nurturing potential customers from first contact through a sale, using tools and rules to decide who to contact, when, and how. For investors, it matters because better lead management usually means more efficient sales, lower customer-acquisition costs and clearer revenue visibility—like tending a garden so more seeds grow into healthy plants.

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Unifies marketing visibility and sales automation for the 57% of small businesses that cite reaching customers and growing sales as their top challenge

DALLAS, Texas--(BUSINESS WIRE)-- Thryv® Holdings, Inc. (Nasdaq: THRY), provider of the leading small business marketing and sales software platform, today launched Thryv AI Lead Flow™. This end-to-end solution connects online visibility, intelligent lead management, and automated sales follow-ups into a single, unified experience that, once set up, requires no manual effort from the business owner.

According to the Federal Reserve’s most recent Small Business Credit Survey, reaching customers and growing sales were the most commonly reported operational challenge, affecting 57% of small businesses. Powered by AI and built on the combined capabilities of Thryv Marketing Center™ and Keap® software, Thryv AI Lead Flow is designed to solve this problem by connecting every step of the customer journey, from the moment a prospect searches online to the moment they become a customer, in a single automated system.

What is Thryv AI Lead Flow?

Thryv AI Lead Flow is an AI-powered marketing and sales platform built for small businesses. It combines Thryv Marketing Center’s online visibility tools with Keap® software’s sales automation engine to create a continuous automated pipeline from first online impression to closed deal. It eliminates four of the most common lead management failures that small businesses can experience: failing to appear prominently in search results; failing to prioritize the right leads; failing to follow up quickly; and failing to convert quality prospects into paying customers.

How Does Thryv AI Lead Flow Work?

Stage 1 Attract and Capture Leads: Thryv helps businesses build a strong online presence across more than 30 high-traffic listing sites, including Google, Yelp, and Facebook. Paired with SEO-optimized websites, AI-powered social posts, and review management tools, small businesses can consistently show up where their best leads are searching.

Stage 2 Intelligent Lead Management: Once leads come in, AI automatically summarizes calls, forms, and chat interactions so owners instantly know what was discussed and what to do next. AI lead scoring surfaces the prospects most likely to convert, while AI smart tags trigger timely, relevant follow-ups, eliminating the need for manual sorting and prioritization.

Stage 3 Seamless Lead Flow from Marketing to Sales: Powered by the integration of Thryv and Keap software, AI Lead Flow keeps lead capture and follow-up automatically connected. Intelligent lead routing evaluates each lead as it comes in, using factors like engagement history, conversation details, intent signals, and more to rank opportunities in real time. Handoffs between marketing and sales happen behind the scenes without any manual intervention.

Stage 4 Faster Conversions: Automated follow-ups are triggered based on real customer actions, like calls, messages, and purchases. This ensures the relevant message reaches prospects in a timely manner. Ready-to-use automation templates make launching campaigns fast, while a drag-and-drop automation builder allows businesses to create fully customized workflows.

What Results are Thryv AI Lead Flow Customers Seeing?

Ken Cook, founder and owner of The Prepared Group, implemented Thryv AI Lead Flow to manage leads across multiple marketing channels. “With Thryv AI Lead Flow we’re able to see all our phone calls tracked from various sources in our app with no manual entry,” said Ken Cook, founder and owner of The Prepared Group. “Then AI kicks in, segmenting leads by quality and automating personalized follow-ups. We've gone from being just a week or two booked out to months booked out.”

Why Did Thryv Build AI Lead Flow?

“When marketing and sales software don’t work together, leads get missed. For small businesses, missed leads are real lost revenue,” said Rees Johnson, Chief Product Officer, Thryv. “Thryv AI Lead Flow ensures every lead is captured, scored by AI, and followed up on automatically. It gives small business owners the kind of integrated marketing and sales functionality that larger businesses have long benefited from.”

Who is AI Lead Flow For?

Thryv AI Lead Flow is built for small business owners across more than 50 industries, including home services, health and wellness, legal services and professional services, who need to generate online leads, manage them efficiently and convert them into customers without adding headcount or manual processes.

Is Thryv AI Lead Flow Available Now?

Thryv AI Lead Flow is available now. For more information or to request a demo, visit https://www.thryv.com/features/thryv-ai-lead-flow/.

About Thryv Holdings, Inc.

Thryv® (NASDAQ: THRY) is an AI-enabled global marketing platform that helps small businesses get found online faster, win more customers, and drive repeat business. Thryv's software platform provides small and medium-sized businesses with the tools they need to manage their end-to-end customer experience, including marketing, sales, payments, and communications — all in one place. For more information, visit thryv.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260324415158/en/

Media Contact:
Julie Murphy
Thryv, Inc.
617.967.5426
julie.murphy@thryv.com

Investor Contact:
Cameron Lessard
Thryv, Inc.
cameron.lessard@thryv.com

Source: Thryv