Marshalls Reaffirms Commitment to Empowering Women with Year Two of The Marshalls Good Stuff Accelerator Program - Applications Now Open

Rhea-AI Summary

Marshalls (NYSE: TJX) has announced the second year of its Good Stuff Accelerator Program, a year-long virtual initiative designed to empower women through professional and personal development. The program will select 40 women to receive comprehensive support including $5,000 grants, mentorship from industry experts like Vivian Tu and Keltie Knight, and access to Luminary Collective PLUS membership.

The initiative addresses research showing 1 in 3 women lack access to necessary life-advancement resources. The inaugural program has shown promising results, with 95% of participants reporting progress toward their goals. Applications for the 2026 program are open through October 14, 2025, with selections made in December 2025.

Positive

• Program provides substantial $5,000 grants to participants for development goals
• Partnership with Luminary platform offers extensive networking and educational resources
• High success rate with 95% of first-year participants reporting progress
• Program addresses documented market need based on research data

Negative

• None.

The Marshalls Good Stuff Accelerator Program is a year-long virtual experience offering women practical tools, resources, and community to help make meaningful progress toward professional or personal goals

FRAMINGHAM, Mass., Sept. 3, 2025 /PRNewswire/ -- Marshalls (NYSE: TJX) is launching year two of The Marshalls Good Stuff Accelerator Program: a year-long, fully virtual experience that gives women more of the resources they need to unlock the good stuff in their lives – from personal growth to professional achievement. With applications now open, the program builds on its inaugural-year success by continuing to provide women access to curated programming, group mentorship from inspiring experts and role models, peer-driven accountability, practical support and a one-time grant to help them take action and achieve their goals.

In continued partnership with the global professional and personal education and networking platform, Luminary, The Marshalls Good Stuff Accelerator Program provides a group of 40 women one year of access to:

• Live virtual sessions with group mentorship from experts, like New York Times bestselling author and CEO & founder of the financial equity phenomenon, Your Rich BFF, Vivian Tu, and Emmy Award winning E! News co-host and host of the LadyGang podcast, Keltie Knight
• Six peer coaching sessions (via "Luminary Cru" groups) offering shared accountability and support
• A one-time $5,000 grant designed to help participants invest in personal or professional development goals
• Full access to Luminary Collective PLUS: a membership that includes 25+ monthly virtual events, tools, networking, and coworking spaces nationwide

Launched in 2024, The Marshalls Good Stuff Accelerator Program reflects Marshalls' ongoing commitment to helping to close the access gap – the lack of tools, resources and community that too often hold women back. This initiative was inspired by Marshalls-commissioned research,* which revealed that one in three women say they lack access to the resources they need to get more out of their lives, and 34% say they don't even know where to begin.

"At Marshalls, we believe that when women have access to the right support, their potential can flourish," says Sonya Cosentini, Vice President, Brand Marketing, Marshalls. "The Marshalls Good Stuff Accelerator Program is our commitment to helping to break down the barriers that women often face—whether financial, personal, or structural—so they can pursue their goals with confidence. We're proud to carry on this journey in year two by continuing a powerful program that champions women — whether charting new paths, advancing careers, or redefining what's possible."

Participants from the inaugural class are already reporting that the program is having meaningful impact on their journey, often citing the combination of structure, a grant, and community as transformative. In a survey that participants answered mid-way through the program,** 95% said  they feel they are making progress toward their goals. From launching businesses and scaling tutoring programs, to becoming more confident in everyday situations and experiencing a creative reset, Marshalls has helped these women turn ambition into action. Now, Marshalls is inviting the next group of 40 women to take that step forward to turn their goals into reality by applying for this immersive opportunity.

Applications for The Marshalls Good Stuff Accelerator Program are open now through October 14 at 11:59 p.m. EST at MarshallsGoodStuffAcceleratorProgram.com. Participants are selected in early December, with the program running from January 2026 to December 2026.

*Marshalls conducted an online survey, from 7/25/2024 to 8/6/2024, of 2,000 US residents who identify as women, aged 18-54. The survey measures the areas women lack access to, how women define their ideal lives, and the challenges women face on their journey to meet their personal and professional goals.

**Marshalls conducted an online survey, from 6/16/2025 to 6/23/2025, among its 40 Marshalls Good Stuff Accelerator Program year one participants to measure the impact of the program on their lives at the midway point of the program.

No purchase necessary. Void where prohibited. The Marshalls Good Stuff Accelerator Program is sponsored by TJX Companies, Inc. Open to legal residents of the 50 US, DC & PR, 18 & older, who identify as women. Begins 10:00 a.m. ET on 9/3/25 and ends 11:59 p.m. ET on 10/14/25. For Official Rules, prize descriptions, how to enter, and complete details, visit MarshallsGoodStuffAcceleratorProgram.com. 

About Marshalls: 
Marshalls is one of the nation's leading off-price family retailers with more than 1,200 stores spanning 48 states, D.C., and Puerto Rico, and online at Marshalls.com. Since opening its first store more than 60 years ago, the Marshalls name has become synonymous with off-price shopping. Marshalls shoppers can find an amazing selection of high-quality, on-trend, brand name and designer merchandise for women, beauty, accessories, footwear, home and more - all at amazing prices. For fashion tips, style alerts, and more, follow us @Marshalls on Instagram and TikTok. Visit Marshalls.com to shop online and locate your nearest store.

Media Contact:  mgsap-media@edelman.com 

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SOURCE Marshalls

FAQ

What benefits does the Marshalls Good Stuff Accelerator Program 2026 offer to participants?

The program offers participants a $5,000 grant, live virtual sessions with expert mentors, six peer coaching sessions, and full access to Luminary Collective PLUS membership including 25+ monthly virtual events and networking opportunities.

When is the application deadline for Marshalls Good Stuff Accelerator Program 2026?

Applications are open through October 14, 2025 at 11:59 p.m. EST. Selected participants will be announced in early December 2025.

How successful was the first year of Marshalls' Good Stuff Accelerator Program?

According to mid-program surveys, 95% of participants reported making progress toward their goals, with successful outcomes including business launches, scaled tutoring programs, and increased confidence.

Who is eligible to apply for the Marshalls TJX Good Stuff Accelerator Program?

The program is open to legal residents of the 50 US, DC & PR, who are 18 & older and identify as women.

How many women will be selected for the Marshalls Accelerator Program 2026?

40 women will be selected to participate in the year-long virtual program running from January 2026 to December 2026.