Tokyo Lifestyle Co., Ltd. Announces Incorporation of Australian Subsidiary and Plan to Open a New Directly-Operated Store in Sydney
Tokyo Lifestyle (NASDAQ:TKLF), a retailer of Japanese beauty, health, and lifestyle products, announced the establishment of a new subsidiary and plans to open its first directly-operated store in Sydney, Australia in November 2025.
The new store will be operated by TOKYO LIFESTYLE PTY LTD, a newly established Australian subsidiary that is 51% owned by the company's Hong Kong subsidiary. Located in Sydney's Chinatown at G10, 80 Dixon Street, Haymarket, the store aims to leverage the area's high foot traffic and cultural significance to enhance brand visibility and accelerate market penetration in Australia.
This expansion represents a strategic move into the Oceania region, adding to the company's existing presence in Hong Kong, Japan, North America, Thailand, and the United Kingdom.
Tokyo Lifestyle (NASDAQ:TKLF), rivenditore di prodotti giapponesi per la bellezza, la salute e lo stile di vita, ha annunciato la creazione di una nuova filiale e l'apertura del suo primo negozio diretto a Sydney, Australia, nel novembre 2025.
Il nuovo punto vendita sarà gestito da TOKYO LIFESTYLE PTY LTD, una nuova filiale australiana di cui il 51% è di proprietà della controllata della società a Hong Kong. Situato a Chinatown, Sydney, presso G10, 80 Dixon Street, Haymarket, il negozio punta a sfruttare l’elevato flusso pedonale e il valore culturale dell’area per aumentare la visibilità del marchio e accelerare la penetrazione nel mercato australiano.
Questa espansione rappresenta una mossa strategica nella regione dell’Oceania, aggiungendosi alla presenza già consolidata dell’azienda a Hong Kong, Giappone, Nord America, Thailandia e Regno Unito.
Tokyo Lifestyle (NASDAQ:TKLF), minorista de productos japoneses de belleza, salud y estilo de vida, anunció la creación de una nueva subsidiaria y sus planes para abrir su primera tienda propia en Sídney, Australia, en noviembre de 2025.
La nueva tienda será operada por TOKYO LIFESTYLE PTY LTD, una subsidiaria australiana recientemente establecida, de la cual el 51% es propiedad de la filial de la empresa en Hong Kong. Ubicada en Chinatown de Sídney, en G10, 80 Dixon Street, Haymarket, la tienda busca aprovechar el alto tráfico peatonal y la importancia cultural de la zona para aumentar la visibilidad de la marca y acelerar la penetración en el mercado australiano.
Esta expansión representa un movimiento estratégico hacia la región de Oceanía, sumándose a la presencia ya existente de la empresa en Hong Kong, Japón, Norteamérica, Tailandia y Reino Unido.
Tokyo Lifestyle (NASDAQ:TKLF)는 일본의 뷰티, 건강 및 라이프스타일 제품을 판매하는 소매업체로, 새로운 자회사를 설립하고 2025년 11월 호주 시드니에 첫 직영점을 오픈할 계획이라고 발표했습니다.
새 매장은 회사의 홍콩 자회사가 51% 지분을 보유한 신규 호주 자회사 TOKYO LIFESTYLE PTY LTD가 운영합니다. 시드니 차이나타운 G10, 80 Dixon Street, Haymarket에 위치한 이 매장은 높은 유동 인구와 문화적 중요성을 활용해 브랜드 인지도를 높이고 호주 시장 진입을 가속화하는 것을 목표로 합니다.
이번 확장은 홍콩, 일본, 북미, 태국, 영국에 이어 오세아니아 지역으로의 전략적 진출을 의미합니다.
Tokyo Lifestyle (NASDAQ:TKLF), un détaillant de produits japonais de beauté, santé et lifestyle, a annoncé la création d’une nouvelle filiale et prévoit d’ouvrir son premier magasin en propre à Sydney, Australie, en novembre 2025.
Ce nouveau magasin sera exploité par TOKYO LIFESTYLE PTY LTD, une filiale australienne nouvellement créée détenue à 51 % par la filiale hongkongaise de la société. Situé dans Chinatown à Sydney, au G10, 80 Dixon Street, Haymarket, le magasin vise à tirer parti du fort trafic piétonnier et de la signification culturelle de la zone pour accroître la visibilité de la marque et accélérer la pénétration du marché australien.
Cette expansion représente une démarche stratégique vers la région Océanie, s’ajoutant à la présence existante de l’entreprise à Hong Kong, au Japon, en Amérique du Nord, en Thaïlande et au Royaume-Uni.
Tokyo Lifestyle (NASDAQ:TKLF), ein Einzelhändler für japanische Schönheits-, Gesundheits- und Lifestyle-Produkte, gab die Gründung einer neuen Tochtergesellschaft bekannt und plant die Eröffnung seines ersten eigenen Geschäfts in Sydney, Australien, im November 2025.
Das neue Geschäft wird von TOKYO LIFESTYLE PTY LTD betrieben, einer neu gegründeten australischen Tochtergesellschaft, die zu 51 % im Besitz der Hongkonger Tochtergesellschaft des Unternehmens ist. Das Geschäft befindet sich in Sydneys Chinatown, G10, 80 Dixon Street, Haymarket, und soll die hohe Fußgängerfrequenz und die kulturelle Bedeutung des Standorts nutzen, um die Markenbekanntheit zu steigern und die Marktdurchdringung in Australien zu beschleunigen.
Diese Expansion stellt einen strategischen Schritt in die Region Ozeanien dar und ergänzt die bestehende Präsenz des Unternehmens in Hongkong, Japan, Nordamerika, Thailand und dem Vereinigten Königreich.
- Geographic expansion into Australian market through new subsidiary and store opening
- Strategic location in Sydney's Chinatown with high foot traffic potential
- Controlled expansion through 51% ownership of Australian subsidiary
- None.
Insights
Tokyo Lifestyle's Australian expansion marks strategic market entry but with limited immediate financial impact until revenue contribution materializes.
Tokyo Lifestyle's expansion into Australia represents a measured international growth initiative as the company establishes its first physical presence in the Oceania region. The strategic location in Sydney's Chinatown indicates careful site selection targeting both local Asian communities and international tourists - demographics likely familiar with the company's Japanese product offerings.
The 51% ownership structure of the Australian subsidiary through their Hong Kong entity suggests a controlled expansion approach, potentially minimizing capital outlay while maintaining operational control. This ownership arrangement could also indicate future plans for local partnerships or additional investment based on initial performance.
The November 2025 timeline provides approximately 17 months for market preparation, suggesting a deliberate approach to this expansion rather than an aggressive rollout. From a growth perspective, this represents a single-store entry strategy rather than a multi-location launch, indicating the company is testing the Australian market before deeper investment.
While international expansion is generally positive, investors should note this represents a single retail location that will require time to establish meaningful revenue contribution. The company's product mix spanning beauty, health, luxury goods, electronics, and trending items should transfer well to the Australian consumer market, but success will depend on proper localization and competitive positioning against established retailers in these categories.
The move aligns with the company's stated global expansion strategy but represents an incremental rather than transformative addition to their existing operations across Hong Kong, Japan, North America, Thailand and the United Kingdom.
Tokyo, Japan, June 26, 2025 (GLOBE NEWSWIRE) -- Tokyo Lifestyle Co., Ltd. (“Tokyo Lifestyle” or the “Company”) (Nasdaq: TKLF), a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, collectible cards, trending products as well as other products in Hong Kong, Japan, North America, Thailand and the United Kingdom, today announced the incorporation of a new subsidiary and its plan to open a directly operated store under its proprietary “Tokyo Lifestyle” brand (the “Store”) in Sydney, Australia, in November 2025. This marks a significant step in the Company’s efforts to expand its international footprint and strengthen its sales network across the dynamic Oceania region.
The Store will be operated by TOKYO LIFESTYLE PTY LTD, a newly established Australian subsidiary that is
Mr. Mei Kanayama, Principal Executive Officer of Tokyo Lifestyle, commented: “We are delighted to establish a strategic foothold in the vibrant Australian market, which represents a key component of our global expansion strategy. Setting up our new store in Sydney’s Chinatown allows us to celebrate cultural fusion, which echoes the spirit of our brand. Our identity is deeply rooted in Japanese lifestyle, culture, and fashion, and we distinguish ourselves through premium products and exceptional service. We are confident that the new subsidiary and Store will serve as a strong foundation for our continued growth in Australia and across the broader region, complementing our global strategic layout.”
About Tokyo Lifestyle Co., Ltd.
Headquartered in Tokyo, Japan, Tokyo Lifestyle Co., Ltd. (formerly known as Yoshitsu Co., Ltd) is a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, collectible cards, trending products, and other products in Hong Kong, Japan, North America, Thailand, and the United Kingdom. The Company offers various beauty products (including cosmetics, skincare, fragrance, and body care products), health products (including over-the-counter drugs, nutritional supplements, and medical supplies and devices), sundry products (including home goods), and other products (including food and alcoholic beverages). The Company currently sells its products through directly-operated physical stores, through online stores, and to franchise stores and wholesale customers. For more information, please visit the Company's website at https://www.ystbek.co.jp/irlibrary/.
Forward-Looking Statements
Certain statements in this press release are forward-looking statements, within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to," or other similar expressions. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and in its other filings with the U.S. Securities and Exchange Commission.
For more information, please contact:
Tokyo Lifestyle Co., Ltd.
Investor Relations Department
Email: ir@ystbek.co.jp
Ascent Investor Relations LLC
Tina Xiao
President
Phone: +1-646-932-7242
Email: investors@ascent-ir.com
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