Welcome to our dedicated page for TKO Group news (Ticker: TKO), a resource for investors and traders seeking the latest updates and insights on TKO Group stock.
TKO Group Holdings, Inc. (NYSE: TKO) appears frequently in sports and entertainment news because it controls several high-profile properties and service businesses. Company press releases describe TKO as the owner of UFC, WWE, and PBR, and as the parent of a global sports marketing agency associated with the IMG brand and On Location, a premium experiential hospitality provider. As a result, TKO-related news spans mixed martial arts, sports entertainment, bull riding, media rights, sponsorships, and global event hospitality.
News updates about TKO often highlight media rights agreements and distribution changes. For example, an August 11, 2025 Form 8-K summarizes a multi-year agreement under which Paramount’s streaming platform Paramount+ will become the exclusive home of all UFC events in the U.S., with select events simulcast on CBS. Such announcements are important for investors and fans who follow how UFC content is delivered and monetized.
Another recurring theme in TKO news is partnerships and brand integrations. A November 20, 2025 release announces DoorDash as the official on-demand delivery partner of WWE and UFC, describing plans for integrations across live events, broadcasts, and digital content. A November 13, 2025 release details a partnership with Polymarket, naming it the official and exclusive prediction market partner of UFC and Zuffa Boxing, including a Fan Prediction Scoreboard within UFC broadcasts.
TKO news also covers technology and data initiatives. A November 14, 2025 release describes how UFC and IBM launched In-Fight Insights, an AI-driven live alert platform built with IBM watsonx that uses millions of UFC data points to surface real-time milestones and records during events.
Through its sports marketing agency and On Location, TKO is also present in news about global sports events and hospitality. Several December 16, 2025 releases describe IMG-branded operations, identified as a TKO subsidiary, securing rights for cruise lines to broadcast FIFA World Cup 26 matches on Sport 24 Special Event Channels. Another release highlights On Location’s role as official hospitality provider for FIFA World Cup 2026 and other major events.
Visitors to the TKO news page can review these types of announcements—media rights deals, sponsorships, technology partnerships, hospitality programs, and corporate updates such as dividends and capital structure actions—to understand how TKO develops and promotes its sports and entertainment portfolio over time.
UFC (TKO) has announced a multiyear marketing partnership with Hpnotiq, making the blue liqueur brand an Official Partner of UFC. The partnership will feature Hpnotiq's brand placement inside the Octagon at all UFC Fight Nights in the United States, reaching over 700 million fans in 170 countries and approximately 950 million households.
The collaboration includes digital content distribution through UFC's channels, reaching over 300 million users worldwide, and will feature a custom social series called 'Iconiq Moments'. The partnership will debut at UFC Fight Night: Sandhagen vs. Figueiredo in Des Moines on May 3, 2025.
WWE (TKO) announced record-breaking success for WrestleMania 41 at Allegiant Stadium in Las Vegas, marking it as the company's most successful and highest-grossing event ever. The two-night event drew 124,693 fans and achieved unprecedented milestones across multiple metrics:
Viewership increased 114% compared to WrestleMania XL, while merchandise sales rose 45% onsite and 86% in ecommerce. The event featured a record 28 partners and set an all-time sponsorship revenue record. Hospitality sales through On Location increased by 75%, and WWE World fan convention attracted over 50,000 attendees, up 21% from last year.
The event generated 1.1 billion social views and achieved YouTube's highest-viewed day during WrestleMania Sunday. Key matches included John Cena's victory over Cody Rhodes for the Undisputed WWE Championship and Seth Rollins winning the Triple Threat Match against Roman Reigns and CM Punk.
WWE (NYSE: TKO) has announced the acquisition of leading Mexican lucha libre promotion AAA in partnership with Mexico-based Fillip. The announcement was made during WrestleMania 41 Saturday Countdown show in Las Vegas, featuring WWE's Paul Levesque and key stakeholders.
AAA, founded in 1992 by Antonio Peña, has been family-operated for over 30 years and has featured legendary talent including Eddie Guerrero, Rey Mysterio, and Penta. The Peña family will maintain involvement in the business alongside WWE and Fillip.
The transaction is expected to close in Q3 2025. As part of the announcement, a special event called Worlds Collide is scheduled for June 7 at the Kia Forum in Los Angeles, featuring superstars from both WWE and AAA.
Mattel (NASDAQ: MAT) and WWE have announced a multi-year extension of their global licensing partnership, continuing Mattel's production of WWE action figures and related products. The partnership, which began in 2010, has seen WWE products sold in over 50 markets worldwide, with WWE action figures consistently ranking among the top 10 properties in the U.S. action figure category.
The extension coincides with WWE's international expansion through its Netflix partnership, where Monday Night Raw launched in January 2025, along with all WWE programming and Premium Live Events becoming available across international markets. The WWE Main Event Action Figure Series holds the distinction of being the longest-running continuous action figure assortment in history.
TKO Group Holdings (NYSE: TKO) has scheduled the release of its first quarter 2025 financial results for Thursday, May 8, 2025, after market hours. The company will host a live teleconference at 5 p.m. ET / 2 p.m. PT on the same day to discuss the results and provide a business update.
Investors can access the earnings release, live call, and supporting materials through TKO's investor relations website at investor.tkogrp.com. For direct participation in the teleconference, stakeholders can dial 833-470-1428 using conference ID 233550. A recording of the call will be available on the company's IR site for a minimum of 30 days following the event.
UFC (NYSE: TKO) has announced a groundbreaking multiyear partnership with Meta as its first Official Fan Technology Partner. The collaboration aims to enhance fan engagement through Meta's technology platforms including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp, and Threads.
The partnership designates Meta as UFC's Official AI Glasses Partner, with plans to implement their AI glasses technology at UFC events. The deal includes extensive brand integration across all Pay-Per-Views and Fight Nights, featuring placement in the Octagon and broadcast features.
Additionally, Threads becomes an Official Social Media Partner of UFC, serving as the primary platform for UFC community engagement and exclusive content. The partnership will focus on delivering innovative fan experiences and enhanced engagement opportunities for UFC's global fanbase.
Endeavor Group Holdings has completed its acquisition by Silver Lake, marking the largest private equity sponsor public-to-private transaction in the media and entertainment sector. Shareholders received $27.50 per share, representing a 55% premium to the unaffected share price of $17.72.
The company will be delisted from NYSE, with the representation businesses now operating as WME Group. The transaction values the combined enterprise at $25 billion. Endeavor retains its controlling stake in TKO Group Holdings (NYSE: TKO), which includes UFC and WWE.
WME Group comprises several category leaders:
- WME - talent agency with 125+ years of experience
- 160over90 - global marketing agency
- IMG Licensing - brand licensing leader
- Pantheon Media Group - Emmy Award-winning content producer
Dave & Buster's has launched the exclusive UFC Challenge game across all locations nationwide, enhancing its UFC partnership established in 2022. The new game, developed over a year with Rider & IGPM Distribution, Adrenaline Amusements, and Betson, is an 11-foot-wide, 12-foot-tall, 1,700-pound interactive experience.
The game features single-player and two-player modes, incorporating authentic UFC branding, Venum Fusion fight kits, and UFC gloves. Players can test their skills through three rounds, aiming to score over 200 points to achieve champion status. The game includes strategic elements like knee strikes and real-time point shifting in head-to-head battles.
Additionally, Dave & Buster's offers UFC viewing experiences with over 30 HD TVs and 40-foot WOW Walls. The company introduced a new Eat & Play Combo starting at $19.99, which includes a $10 Power Card, entrée, and fountain drink, with an optional upgrade to Unlimited Game Play.