Dave & Buster's Unveils Exclusive UFC Challenge Game, Deepening UFC Partnership

Rhea-AI Summary

Dave & Buster's has launched the exclusive UFC Challenge game across all locations nationwide, enhancing its UFC partnership established in 2022. The new game, developed over a year with Rider & IGPM Distribution, Adrenaline Amusements, and Betson, is an 11-foot-wide, 12-foot-tall, 1,700-pound interactive experience.

The game features single-player and two-player modes, incorporating authentic UFC branding, Venum Fusion fight kits, and UFC gloves. Players can test their skills through three rounds, aiming to score over 200 points to achieve champion status. The game includes strategic elements like knee strikes and real-time point shifting in head-to-head battles.

Additionally, Dave & Buster's offers UFC viewing experiences with over 30 HD TVs and 40-foot WOW Walls. The company introduced a new Eat & Play Combo starting at $19.99, which includes a $10 Power Card, entrée, and fountain drink, with an optional upgrade to Unlimited Game Play.

Positive

• Launch of exclusive UFC Challenge game across all locations expands revenue opportunities
• Enhanced UFC partnership strengthens brand positioning in sports entertainment
• New Eat & Play Combo package at $19.99 creates additional revenue stream
• Nationwide deployment of premium viewing equipment (30 HD TVs, 40-foot WOW Walls) attracts sports viewers

Negative

• Significant investment in 1,700-pound gaming equipment across locations increases operational costs

New game debuts at all Dave & Buster's locations, delivering an immersive UFC experience for fans

DALLAS, March 13, 2025 /PRNewswire/ -- Dave & Buster's, the ultimate destination to eat, drink, play, and watch sporting events, is taking its partnership with UFC to the next level with the launch of the UFC Challenge game. Available now at Dave & Buster's locations nationwide, this high-energy interactive game is set to amplify the fight-night experience, further establishing Dave & Buster's as a premier destination to watch every UFC fight.

Building on a partnership first announced in 2022, Dave & Buster's has become the go-to venue for UFC fans looking to catch every strike, submission, and knockout on over 30 HD TVs, featuring immersive audio and massive 40-foot WOW Walls. Now, fans can step into the action themselves with the UFC Challenge game, delivering a competitive, high-impact, and physically engaging experience inspired by the world-famous Octagon®.

The UFC Challenge Game: A Knockout Experience

The UFC Challenge game has been over a year in development and was inspired by competitive arcade gameplay. Designed by Dave & Buster's and developed with Rider & IGPM Distribution, Adrenaline Amusements, and Betson, this massive, 11-foot-wide, 12-foot-tall, 1,700-pound game is the ultimate test of speed, accuracy, and endurance.

• Single-player mode: Test your stamina over three action-packed rounds to rack up as many points as possible. Score over 200 points? Consider yourself a UFC champion.
• Two-player mode: Engage in a head-to-head battle where points shift in real-time. Land more accurate hits than your opponent to gain points, while missed targets could cost you. Drop to zero, and you're knocked out!
• Immersive UFC experience: Featuring authentic UFC-branded visuals, iconic Venum Fusion fight kits, UFC gloves, and the legendary "Face the Pain" by STEMM playing in the background, this game puts players in the heart of the fight.
• Strategic gameplay: It's not just about punches! Incorporating knee strikes is key to maximizing points and securing victory.

Available nationwide this month, fans can plan to play during Spring Break; guests should check availability for their select locations.  

Your Ultimate UFC Viewing Destination

Dave & Buster's isn't just about playing the game – it's about experiencing every UFC fight like never before. Fans can catch every UFC Pay-Per-View event and Fight Night at any location, including upcoming major events:

• March 22 – UFC Fight Night (O2 Arena, London, UK)
• April 12 – UFC 314 (Kaseya Center, Miami, FL)
• May 10 – UFC 315 (Bell Centre, Montreal, Canada)

With state-of-the-art screens, immersive sound, and an unmatched atmosphere, Dave & Buster's ensures that every seat is the best seat in the house. Plus, fans can fuel up and play with the all-new Eat & Play Combo, starting at $19.99. It is the perfect all-in-one deal that allows you to watch, play, eat, and drink for a great low price. The combo includes a $10 Power Card, your choice of an entrée, plus a fountain drink. Plus, for a limited time, guests can now upgrade their combo to get Unlimited Game Play, making it the perfect way to experience the all-new games including UFC Challenge. Entrée options include Smokehouse BBQ Ribs, Creamy Chicken Pasta, All-American Smash Burger, Boneless Wings, a Crispy Chicken Sandwich, and more.

"Watching UFC at Dave & Buster's has always been an electrifying experience, and now we're bringing fans even closer to the action," said Simon Murray, Senior Vice President, Dave & Buster's. "The UFC Challenge game is a perfect way for fans to test their skills before watching the best fighters in the world go head-to-head on our massive screens."

"We're thrilled to expand on our partnership with Dave & Buster's and enhance the UFC fan experience in a way that has never been done before," said Meghan Mernin, Vice President, Licensing for UFC. "Our team worked hand-in-hand with Dave & Busters, in true partnership, to develop this ideal extension for the brand, providing an immersive, authentic, and exciting UFC experience for fans of all ages. From this innovative new game to an unbeatable vantage point to watch every fight, Dave & Buster's truly delivers an unparalleled UFC experience."

For more information on Dave & Buster's, the UFC Challenge game, and upcoming events, visit www.daveandbusters.com.

About Dave & Buster's Entertainment, Inc.

Founded in 1982 and headquartered in Coppell, Texas, Dave & Buster's Entertainment, Inc., is the owner and operator of 232 venues in North America that offer premier entertainment and dining experiences to guests through two distinct brands: Dave & Buster's and Main Event. The Company has 171 Dave & Buster's branded stores in 43 states, Puerto Rico, and Canada and offers guests the opportunity to "Eat Drink Play and Watch," all in one location. Each store offers a full menu of entrées and appetizers, a complete selection of alcoholic and non-alcoholic beverages, and an extensive assortment of entertainment attractions centered around playing games and watching live sports and other televised events. The Company also operates 61 Main Event branded stores in 22 states across the country, and offers state-of-the-art bowling, laser tag, hundreds of arcade games and virtual reality, making it the perfect place for families to connect and make memories. For more information about each brand, visit daveandbusters.com and mainevent.com.

About UFC® 

UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC's athlete roster features the world's best MMA athletes representing more than 70 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

 

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SOURCE Dave & Buster's Entertainment, Inc

FAQ

What features does the new UFC Challenge game at Dave & Buster's include?

The game features single and two-player modes, authentic UFC branding, Venum Fusion fight kits, and UFC gloves, with three-round gameplay targeting 200+ points for champion status.

How much does Dave & Buster's new UFC Eat & Play Combo cost?

The Eat & Play Combo starts at $19.99, including a $10 Power Card, choice of entrée, and fountain drink, with an optional Unlimited Game Play upgrade.

What are the dimensions of the UFC Challenge game at Dave & Buster's?

The game measures 11 feet wide, 12 feet tall, and weighs 1,700 pounds.

What upcoming UFC events can fans watch at Dave & Buster's in 2025?

Fans can watch UFC Fight Night on March 22 in London, UFC 314 on April 12 in Miami, and UFC 315 on May 10 in Montreal.