Built to Last: Toyota's Mobility Journey

Toyota (NYSE:TM) is highlighting nearly 70 years in America with a sponsored half-hour documentary, “Built to Last: Toyota's Mobility Journey”, produced by Bader Media and hosted by Celena Rae.

Rhea-AI Summary

Toyota (NYSE:TM) is highlighting nearly 70 years in America with a sponsored half-hour documentary, “Built to Last: Toyota's Mobility Journey”, produced by Bader Media and hosted by Celena Rae.

The program showcases U.S. manufacturing, a $14 billion North Carolina battery site, and Toyota’s multi-pathway electrified mobility strategy.

Argus Jun 15 session

+3.01% close to close Open Argus

Details

News Market Reaction – TM

On Jun 15, the day this news came out, TM closed 3.01% above the previous close.

Data tracked by StockTitan Argus for the Jun 15 session.

Key Figures

U.S. investments: More than $60 billion Liberty NC battery facility: $14 billion Kentucky electrification investment: $800 million +5 more

U.S. investments

More than $60 billion

Announced U.S. investments referenced in documentary

Liberty NC battery facility

$14 billion

Battery manufacturing "mega-site" investment in North Carolina

Kentucky electrification investment

$800 million

Electrification-focused investment at Toyota Motor Manufacturing Kentucky

U.S. manufacturing plants

11 plants

Toyota manufacturing footprint across the U.S.

U.S. dealers

1,500 dealers

Toyota and Lexus dealer network in the U.S.

U.S. employment

Approximately 48,000 people

Direct Toyota employment in the U.S.

Battery output capacity

30 gigawatt-hours annually

Planned output at Liberty, North Carolina battery site

Kentucky plant size

Nine million square feet

Toyota’s flagship plant in Georgetown, Kentucky

Historical Context

5 past events · Latest: Jun 11

5 events

1. Jun 11

   Marketing campaign launch

   24h Move

   +1.7%

   Summer soccer campaign celebrating Latino fans and Toyota truck durability.

2. Jun 02

   Safety R&D projects

   24h Move

   -1.3%

   Ten new Collaborative Safety Research Center projects with academic partners.

3. Jun 01

   Performance model launch

   24h Move

   -1.3%

   Unveiling of 2026 GRMN Corolla with 300 hp and track-focused upgrades.

4. Jun 01

   Model update news

   24h Move

   -3.7%

   2027 GR86 updates including calibration, color, and performance package changes.

5. May 29

   Experiential marketing

   24h Move

   -1.0%

   Forza Horizon 6 barn find pop‑up activation at Westfield Century City.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

battery electric, plug-in hybrid, hybrid, gigawatt-hours, +2 more

6 terms

battery electric technical

"advancing hybrid, plug-in hybrid, battery electric, and emerging technologies"

Battery electric refers to vehicles or devices that run solely on electrical energy stored in rechargeable battery packs, with no gasoline or diesel engine; think of them as a smartphone on wheels that you plug in to recharge. For investors, the term flags exposure to factors like battery costs, supply chains, charging infrastructure, regulatory incentives and consumer adoption, all of which influence sales, profit margins and long‑term growth prospects.

plug-in hybrid technical

"advancing hybrid, plug-in hybrid, battery electric, and emerging technologies"

A plug-in hybrid is a type of vehicle that combines a traditional gasoline engine with an electric battery that can be recharged by plugging it into an external power source. This allows the car to run on electric power alone for short distances, reducing fuel use and emissions. For investors, plug-in hybrids represent advances in clean transportation technology that could influence automotive markets and environmental policies.

hybrid technical

"for hybrid, plug-in hybrid and battery electric vehicles assembled in the United States"

A hybrid is a combination of two different things designed to work together, often to improve performance or offer new benefits. For investors, it can mean an asset or strategy that blends features from different types of investments, aiming to reduce risk or increase potential returns. This mix helps create a balanced approach, offering both stability and growth opportunities.

gigawatt-hours technical

"designed to produce 30 gigawatt-hours of battery power annually"

Gigawatt-hours (GWh) measure a large amount of energy — one gigawatt-hour equals one billion watt-hours, which is the amount of power used continuously for one hour at a rate of one gigawatt. For investors, GWh shows the scale of electricity generation, storage or consumption for projects and companies, much like the number of gallons tells you the size of a fuel tank; it helps compare project capacity, potential revenue and the ability to meet demand.

solar arrays technical

"including one of the largest corporate solar arrays in Texas"

Solar arrays are groups of solar panels arranged and wired together to capture sunlight and convert it into electricity, from a few panels on a roof to large ground-mounted fields. For investors they matter because the array is the core revenue-producing asset in a solar project: its size, efficiency, upkeep and location determine how much power (and therefore income or cost savings) it will produce over time, much like a farm’s planted acreage determines harvest and profit.

rainwater cisterns technical

"rainwater cisterns that collect as much as 400,000 gallons"

A rainwater cistern is a storage tank or system that collects and holds rainfall from roofs or paved areas for later use, like irrigation, cleaning, or industrial processes. For investors, cisterns matter because they lower water bills, reduce reliance on municipal supplies, help meet environmental rules and sustainability goals, and can reduce operational risk from droughts—similar to a backup supply tank that smooths out shortages and costs over time.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

A Cinematic Sponsored Documentary Marking Nearly 70 Years of Toyota in America To Air on Discovery Turbo and Discovery Go

PLANO, Texas, June 15, 2026 /PRNewswire/ -- Seven decades. In the life of a nation, it's a chapter. In the life of an industry, it's an evolution. But for one company, it has been a promise kept – a promise not just to sell cars in America, but to assemble them here, alongside the people who drive them.

As America approaches its 250th birthday, the question isn't just how far we've come. It's where we're headed next. Who assembles the vehicles that keep America moving? And how is one of the world's largest automakers preparing for an electrified future while remaining deeply rooted in the communities it has called home for nearly 70 years?

Those questions are at the heart of Built to Last: Toyota's Mobility Journey — a cinematic half-hour documentary produced by Bader Media and funded by Toyota Motor North America. Hosted by Dallas-Fort Worth-based broadcaster Celena Rae, the program takes viewers behind the scenes of Toyota's decades in America — from the first Toyopet sedan in 1950's to the rolling hills of Georgetown, Kentucky, to the new battery frontiers of Liberty, North Carolina.

The story spans eleven U.S. manufacturing plants, 1,500 dealers, and nearly 50,000 American team members. It traces Toyota's nearly 70-year commitment — from assembly lines and supplier networks to cutting-edge battery production. That commitment continues today through more than $60 billion in announced U.S. investments, including the landmark $14 billion battery manufacturing facility in Liberty, North Carolina — the largest economic development project in the state's history.

Along the way, Celena Rae meets with Toyota leaders, U.S. governors and senators, and the men and women on the factory floor who bring the company's vision to life. Together, they reveal how Toyota is navigating one of the biggest transformations in automotive history through a multi-pathway approach — advancing hybrid, plug-in hybrid, battery electric, and emerging technologies to deliver practical solutions for drivers, communities, and the future of mobility.

DISTRIBUTION

Built to Last: Toyota's Mobility Journey premieres Saturday, June 27, 2026 at 7 AM (ET & PT) on Discovery Turbo, with an encore airing on July 11, 2026 and on-demand viewing on Discovery Go. The 30-minute television program also includes a 30-second branded "Did You Know?" spot marking the 40th anniversary of Toyota Motor Manufacturing Kentucky.

Premiere schedule:

• National Premiere: Saturday, June 27, 2026, 7 AM (ET & PT) on Discovery Turbo  with an encore airing on Saturday, July 11, 2026.
• Discovery Go (Streaming): https://go.discovery.com/

WHAT VIEWERS WILL LEARN

• Roots & Commitment: Inside Toyota's flagship Kentucky operation in Georgetown — Toyota's largest manufacturing plant in the world, spanning nine million square feet — where 87 "Day One" team members from 1986 are still on the floor today, anchoring a new $800 million investment in electrification.
• Powering the Future: A first look at the $14 billion battery "mega-site" in Liberty, North Carolina — the largest economic development project in that state's history — designed to produce 30 gigawatt-hours of battery power annually for hybrid, plug-in hybrid and battery electric vehicles assembled in the United States.
• Toyota Across America: A coast-to-coast exploration of Toyota's American story—from Toyota's headquarters in Plano, Texas, to the engine lines of Huntsville, Alabama; the truck capital of San Antonio; Buffalo, West Virginia's hybrid transformation; and the families, workers, and communities that have shaped generations of manufacturing excellence in Princeton, Indiana.
• Safety, Sustainability & Spirit: A look at the "living blueprint" for sustainability at Toyota's Plano headquarters — including one of the largest corporate solar arrays in Texas and rainwater cisterns that collect as much as 400,000 gallons — and inside Toyota's Collaborative Safety Research Center in Ann Arbor, Michigan, where life-saving innovations are shared as a "gift to the industry."
• A Multi-Pathway Strategy: A clear-eyed look at Toyota's many electrified vehicle options across the Toyota and Lexus brands, and how a portfolio approach including hybrids, plug-in hybrids and battery electrics are meeting the needs of every type of American driver.

Join us as the program follows Celena Rae's journey across the heartland — from the Lone Star State, to the rolling hills of Kentucky, to the new battery frontiers of North Carolina — through the people, the innovation, and the spirit that are truly built to last.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota directly employs approximately 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 36 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.

To help inspire the next generation for careers in advanced manufacturing, Toyota launched its in-person tour booking platform and virtual tour experience at www.TourToyota.com allowing guests to schedule a live tour to see several of our U.S. manufacturing facilities in action or visit all plants virtually from anywhere around the globe.

For more information about Toyota, visit www.ToyotaNewsroom.com.

MEDIA CONTACTS
Toyota Motor North America
Ed Hellwig
edward.hellwig@toyota.com 

Bader Media
Hena Cuevas
+1.202.503.4460
hena.cuevas@bader.media

View original content to download multimedia:https://www.prnewswire.com/news-releases/built-to-last-toyotas-mobility-journey-302799804.html

SOURCE Toyota Motor North America

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is "Built to Last: Toyota's Mobility Journey" about for Toyota (NYSE:TM)?

"Built to Last: Toyota's Mobility Journey" is a half-hour documentary on Toyota’s nearly 70-year U.S. presence and mobility strategy. According to Toyota, it covers American manufacturing plants, electrification investments, sustainability initiatives, and its multi-pathway approach to hybrids, plug-in hybrids and battery electric vehicles.

When and where will Toyota's "Built to Last: Toyota's Mobility Journey" air in 2026?

The documentary premieres June 27, 2026 at 7 AM (ET & PT) on Discovery Turbo. According to Toyota, an encore airs July 11, 2026, with on-demand streaming available on Discovery Go for additional viewer access across platforms.

What investments does Toyota (TM) highlight in the "Built to Last" documentary?

The film highlights more than $60 billion in announced U.S. investments, including a $14 billion battery manufacturing facility in Liberty, North Carolina. According to Toyota, this site is designed for 30 gigawatt-hours of annual battery output for U.S.-assembled electrified vehicles.

How does Toyota's multi-pathway electrification strategy appear in "Built to Last"?

The documentary presents Toyota’s multi-pathway strategy featuring hybrids, plug-in hybrids and battery electric vehicles. According to Toyota, this portfolio approach aims to offer practical solutions for different American drivers while supporting the shift toward sustainable mobility across its Toyota and Lexus brands.

Which U.S. manufacturing locations are featured in Toyota's "Built to Last" program?

The program showcases sites including Georgetown, Kentucky; Liberty, North Carolina; Plano, Texas; Huntsville, Alabama; San Antonio, Texas; Buffalo, West Virginia; and Princeton, Indiana. According to Toyota, these locations illustrate its 11 U.S. plants and nearly 50,000 American team members.

What sustainability and safety initiatives of Toyota (NYSE:TM) are covered in "Built to Last"?

The documentary spotlights sustainability features at Toyota’s Plano headquarters, like a large solar array and rainwater cisterns. According to Toyota, it also visits the Collaborative Safety Research Center in Ann Arbor, highlighting life-saving safety research shared as a “gift to the industry.”