Toyota Motor North America Reports June, Second Quarter 2025 U.S. Sales Results

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Toyota Motor North America (NYSE:TM) reported strong June and Q2 2025 U.S. sales results, with significant growth in electrified vehicle sales. June sales reached 193,248 vehicles, up 0.1% on volume and 8.4% on DSR basis versus June 2024. Notably, electrified vehicles represented 46.8% of total June sales with 90,426 units.

For Q2 2025, TMNA achieved total sales of 666,469 vehicles, marking a 7.2% increase. Electrified vehicle sales for the quarter surged 29.7% to 320,817 units, comprising 48.1% of total volume. Toyota Division posted Q2 sales of 570,546 vehicles (+7.1%), while Lexus Division reported 95,923 vehicles (+8.1%).

Key Q2 model performance included significant gains in Sienna (+73.9%), Tacoma (+48.4%), GX (+82.7%), and other models. Toyota maintains its position as the automaker with the most electrified vehicle options, offering 32 different electrified models across Toyota and Lexus brands.

Positive

• Electrified vehicle sales grew 29.7% in Q2, representing 48.1% of total sales volume
• Overall Q2 sales increased 7.2% to 666,469 vehicles
• Industry-leading 32 electrified vehicle options available
• Strong model performance with Sienna (+73.9%), Tacoma (+48.4%), and GX (+82.7%) in Q2
• Lowest incentives among full-line manufacturers
• Both Toyota (+7.1%) and Lexus (+8.1%) divisions showed solid Q2 growth

Negative

• June Lexus division sales declined 0.9% on a volume basis
• Several models showed significant sales decreases including Venza (-99.9%), 4Runner (-39.2%), and Crown (-38.2%)

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Second quarter electrified Toyota and Lexus sales make up over 46 percent of total sales volume

32 electrified vehicle options available, the most among any automaker with more in showrooms throughout 2025

PLANO, Texas, July 1, 2025 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported June 2025 U.S. sales of 193,248 vehicles, up 0.1 percent on a volume basis and up 8.4 percent on a daily selling rate (DSR) basis versus June 2024. Sales of electrified vehicles for the month totaled 90,426 up 6.7 percent on a volume basis and up 15.5 percent on a DSR basis representing 46.8 percent of total sales volume. 

For the second quarter, TMNA reported sales of 666,469 vehicles, up 7.2 percent on a volume basis and up 7.2 percent on a DSR basis versus the second quarter of 2024. Sales of electrified vehicles for the second quarter totaled 320,817 up 29.7 percent on a volume basis and up 29.7 percent on a DSR basis representing 48.1 percent of total sales volume. 

Toyota division posted June sales of 165,174 vehicles, up 0.2 percent on a volume basis and up 8.6 percent on a DSR basis. For the quarter, Toyota division reported sales of 570,546 vehicles, up 7.1 percent on a volume basis and up 7.1 percent on a DSR basis. 

Lexus division posted June sales of 28,074 vehicles, down 0.9 percent on a volume basis and up 7.3 percent on a DSR basis. For the quarter, Lexus division reported sales of 95,923 vehicles, up 8.1 percent on a volume basis and up 8.1 percent on a DSR basis.

"Steady demand for our Toyota and Lexus brands resulted in strong sales throughout the second quarter," said Mark Templin, executive vice president and chief operating officer, TMNA. "Our lineup of 32 electrified vehicles was a big part of that draw as they represented over 46% of our sales in June."

June and Second Quarter 2025 Highlights (volume basis unless otherwise noted) 

TMNA:

• June sales up 0.1 percent
• June electrified vehicle sales of 90,426, up 6.7 percent; represents 46.8 percent of total sales volume
• Second quarter sales up 7.2 percent
• Second quarter electrified vehicle sales of 320,817, up 29.7 percent; represents 48.1 percent of total sales volume
• 32 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands, the most among any automaker
• Lowest incentives among full-line manufacturers

Toyota Division:

• June sales up 0.2 percent
• June electrified vehicle sales of 80,189, up 7.5 percent
• Second quarter sales up 7.1 percent
• Second quarter electrified vehicle sales of 285,793, up 32.7 percent
• Second quarter sales:
  • Sienna up 73.9 percent
  • Tacoma up 48.4 percent
  • Camry up 10.6 percent
  • GR Corolla up 17.4 percent
  • Grand Highlander up 31.3 percent

Lexus Division:

• June sales down 0.9 percent
• June electrified vehicle sales of 10,237, up 0.6 percent
• Second quarter sales up 8 .1 percent
• Second quarter electrified vehicle sales of 35,025, up 9.7 percent
• Second quarter sales:
  • NX up 15.6 percent
  • TX up 32.9 percent
  • GX up 82.7 percent
  • LX up 22.1 percent

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. 

Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota's plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 32 electrified options.

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company's U.S. operating sites.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Media contact:
Ed Hellwig
edward.hellwig@toyota.com 

TOYOTA  U.S. SALES SUMMARY
June 2025
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2025	2024	DSR %	VOL %	2025	2024	DSR %	VOL %
TOTAL TMNA	193,248	193,120	8.4	0.1	1,236,739	1,186,647	5.6	4.2
TOTAL TOYOTA DIV.	165,174	164,777	8.6	0.2	1,057,773	1,019,436	5.1	3.8
TOTAL LEXUS DIV.	28,074	28,343	7.3	-0.9	178,966	167,211	8.4	7
COROLLA	18,662	18,259	10.7	2.2	120,052	121,991	-0.3	-1.6
SUPRA	308	272	22.7	13.2	1,231	1,495	-16.6	-17.7
GR86 (INCL FR-S)	809	1,500	-41.6	-46.1	5,427	7,467	-26.4	-27.3
MIRAI	7	20	-62.1	-65.0	46	245	-81	-81.2
CROWN	922	1,493	-33.1	-38.2	5,054	14,032	-63.5	-64
PRIUS	3,684	13	3060	2823.9	33,845	15,373	123.1	120.2
CAMRY	25,335	24,552	11.8	3.2	155,330	155,242	1.4	0.1
TOTAL TOYOTA DIV. CAR	49,727	46,109	16.8	7.8	320,987	315,850	3	1.6
IS	1,310	1,561	-9.1	-16.1	9,858	10,149	-1.6	-2.9
RC	94	145	-29.8	-35.2	805	941	-13.3	-14.5
ES	3,089	3,546	-5.6	-12.9	19,181	19,558	-0.6	-1.9
LS	67	144	-49.6	-53.5	691	1,214	-42.3	-43.1
LC	65	135	-47.8	-51.9	790	966	-17.1	-18.2
TOTAL LEXUS DIV. CAR	4,625	5,531	-9.4	-16.4	31,325	32,828	-3.3	-4.6
TOTAL TMNA CAR	54,352	51,640	14.0	5.3	352,312	348,678	2.4	1
BZ4X	1,223	1,353	-2.1	-9.6	9,249	9,468	-1	-2.3
RAV4	36,810	41,736	-4.5	-11.8	239,451	248,295	-2.3	-3.6
COROLLA CROSS	7,595	8,705	-5.5	-12.8	51,324	45,167	15.1	13.6
CROWN SIGNIA	1,077	0	0	0	12,282	0	0	0
VENZA	3	4,133	-99.9	-99.9	692	21,527	-96.7	-96.8
HIGHLANDER	5,071	8,910	-38.3	-43.1	30,056	60,108	-49.3	-50
GRAND HIGHLANDER	11,577	6,542	91.7	77	65,419	55,382	19.7	18.1
4RUNNER	5,793	9,530	-34.1	-39.2	30,152	66,550	-54.0	-54.7
SEQUOIA	2,126	2,344	-1.7	-9.3	12,222	12,868	-3.8	-5.0
LAND CRUISER	2,885	2,064	51.4	39.8	27,336	3,461	700.2	689.8
TOTAL TOYOTA DIV. SUV
SIENNA	8,345	5,419	66.8	54.0	52,762	32,868	62.6	60.5
TACOMA	21,508	14,929	56.1	44.1	130,873	69,437	91.0	88.5
TUNDRA	11,434	13,003	-4.7	-12.1	74,966	78,454	-3.2	-4.4
TOTAL TOYOTA DIV. PICKUP	32,942	27,932	27.8	17.9	205,839	147,891	41.0	39.2
TOTAL TOYOTA DIV. TRUCK	115,447	118,668	5.4	-2.7	736,786	703,586	6.1	4.7
UX	664	718	0.2	-7.5	5,001	5,372	-5.7	-6.9
NX	6,227	6,784	-0.6	-8.2	38,253	34,639	11.9	10.4
RZ	763	1,190	-30.5	-35.9	3,779	5,639	-32.1	-33.0
RX	8,108	9,576	-8.3	-15.3	52,888	54,955	-2.5	-3.8
TX	4,729	2,357	117.4	100.6	25,147	21,322	19.5	17.9
GX	2,428	1,668	57.7	45.6	18,893	9,141	109.4	106.7
LX	530	519	10.6	2.1	3,680	3,315	12.5	11.0
TOTAL LEXUS DIV. TRUCK	23,449	22,812	11.4	2.8	147,641	134,383	11.3	9.9
TOTAL TMNA TRUCK	138,896	141,480	6.4	-1.8	884,427	837,969	6.9	5.5
Selling Days	24	26			152	154
DSR = Daily Selling Rate
TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY
June 2025
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2025	2024	DSR %	VOL%	2025	2024	DSR %	VOL%
TOYOTA PRIUS HYBRID	2,421	6	43,613.0	40,250.0	26,221	10,755	147.0	143.8
TOYOTA PRIUS PLUG-IN HYBRID	1,263	7	19,446.0	17,943.0	7,624	4,618	67.3	65.1
TOYOTA COROLLA HYBRID	3,288	3,712	-4	-11.4	27,554	27,907	0	-1.3
TOYOTA CAMRY HYBRID	25,333	23,693	15.8	6.9	155,289	51,074	208.0	204.0
TOYOTA MIRAI	7	20	-62.1	-65.0	46	245	-81.0	-81.2
TOYOTA CROWN	922	1,493	-33.1	-38.2	5,054	14,032	-63.5	-64.0
TOYOTA SIENNA HYBRID	8,344	5,417	66.9	54.0	52,755	32,858	62.7	60.6
TOYOTA 4RUNNER HYBRID	1,649	0	0	0	5,651	0	0	0
TOYOTA HIGHLANDER HYBRID	2,032	1,426	54.4	42.5	15,378	10,992	41.7	39.9
TOYOTA GRAND HIGHLANDER HYBRID	5,431	2,149	173.8	152.7	31,481	20,569	55.1	53.1
TOYOTA SEQUOIA HYBRID	2,126	2,344	-1.7	-9.3	12,222	12,867	-3.8	-5.0
TOYOTA LAND CRUISER HYBRID	2,885	2,064	51.4	39.8	27,336	3,461	700.2	689.8
TOYOTA BZ4X BEV	1,223	1,353	-2.1	-9.6	9,249	9,468	-1.0	-2.3
TOYOTA RAV4 HYBRID	14,565	16,445	-4.1	-11.4	95,813	111,526	-13.0	-14.1
TOYOTA RAV4 PLUG-IN HYBRID	633	2,883	-76.2	-78.0	11,357	17,074	-32.6	-33.5
TOYOTA COROLLA CROSS HYBRID	1,922	3,105	-32.9	-38.1	17,992	17,129	6.4	5.0
TOYOTA CROWN SIGNIA	1,077	0	0	0	12,282	0	0	0
TOYOTA VENZA HYBRID	3	4,133	-99.9	-99.9	692	21,527	-96.7	-96.8
TOYOTA TACOMA HYBRID	2,573	212	1215	1114	14,282	217	6568	6482
TOYOTA TUNDRA HYBRID	2,492	4,147	-34.9	-39.9	13,430	26,867	-49.4	-50
LEXUS ES HYBRID	1,629	1,465	20.5	11.2	8,509	7,629	13	11.5
LEXUS UX HYBRID	664	718	0.2	-7.5	5,001	5,372	-5.7	-6.9
LEXUS LX HYBRID	243	0	0	0	1158	0	0	0
LEXUS NX HYBRID	2,668	2,317	24.7	15.1	15,450	13,172	18.8	17.3
LEXUS NX PLUG-IN HYBRID	380	660	-37.6	-42.4	4,230	3,135	36.7	34.9
LEXUS RZ BEV	763	1,190	-30.5	-35.9	3,779	5,639	-32.1	-33.0
LEXUS RX HYBRID	2,452	3,213	-17.3	-23.7	21,507	20,287	7.4	6.0
LEXUS RX PLUG-IN HYBRID	323	132	165.1	144.7	3,449	1,784	95.9	93.3
LEXUS TX HYBRID	1028	431	158.4	138.5	4,364	3,546	24.7	23.1
LEXUS TX PLUG-IN HYBRID	85	42	119.2	102.4	427	380	13.8	12.4
LEXUS LS HYBRID	1	3	-63.9	-66.7	24	57	-57.3	-57.9
LEXUS LC HYBRID	1	1	8.3	0	7	8	-11.3	-12.5
TOTAL TMNA Electrified Vehicles	90,426	84,781	15.5	6.7	609,614	454,197	36.0	34.2
TOTAL TOYOTA Electrified Vehicles	80,189	74,609	16.4	7.5	541,709	393,188	39.6	37.8
TOTAL LEXUS Electrified Vehicles	10,237	10,172	9	0.6	67,905	61,009	12.8	11.3
TOTAL TMNA SALES RATIO	46.8 %	43.9 %			49.3 %	38.3 %
Selling Days	24	26			152	154

 

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SOURCE Toyota Motor North America

FAQ

What was Toyota's total U.S. sales volume for Q2 2025?

Toyota reported total sales of 666,469 vehicles in Q2 2025, representing a 7.2% increase compared to Q2 2024.

What percentage of Toyota's sales were electrified vehicles in Q2 2025?

Electrified vehicles made up 48.1% of total sales volume in Q2 2025, with 320,817 electrified units sold.

How many electrified vehicle options does Toyota offer in 2025?

Toyota offers 32 different electrified vehicle options across its Toyota and Lexus brands, the most among any automaker.

Which Toyota models showed the strongest growth in Q2 2025?

The strongest growth came from the Sienna (+73.9%), Tacoma (+48.4%), and Lexus GX (+82.7%) in Q2 2025.

How did Toyota's June 2025 sales compare to June 2024?

Toyota's June 2025 sales reached 193,248 vehicles, up 0.1% on volume basis and 8.4% on daily selling rate basis compared to June 2024.

What was the performance of Toyota's luxury division Lexus in Q2 2025?

Lexus division reported 95,923 vehicles sold in Q2 2025, achieving an 8.1% increase on both volume and daily selling rate basis.