Toyota Surprises 1 Millionth SmartPath Customer With Free RAV4
Toyota (NYSE:TM) celebrated a significant milestone as its SmartPath digital retail platform reached its one millionth customer. Philadelphia-area resident Dorianne Malone, who visited Ardmore Toyota to purchase a RAV4, was surprised with a complimentary vehicle to commemorate the occasion.
Launched in 2020, SmartPath enables customers to transition smoothly between online research and in-dealership shopping. The platform has become a key differentiator for Toyota's retail strategy, reflecting the company's commitment to modernizing the car-buying experience. Toyota's U.S. presence includes nearly 1,500 dealerships and 48,000 direct employees, with operations spanning 11 manufacturing plants that have produced over 35 million vehicles.
Toyota (NYSE:TM) ha raggiunto un traguardo importante: la sua piattaforma digitale di vendita SmartPath ha coinvolto il milionesimo cliente. Dorianne Malone, residente dell'area di Philadelphia, che si è recata da Ardmore Toyota per acquistare una RAV4, ha ricevuto come sorpresa un veicolo omaggio per celebrare l'evento.
Lanciata nel 2020, SmartPath permette ai clienti di passare agevolmente dalla ricerca online all'acquisto in concessionaria. La piattaforma è diventata un elemento distintivo nella strategia retail di Toyota, a dimostrazione dell'impegno dell'azienda nel modernizzare l'esperienza di acquisto dell'auto. La presenza di Toyota negli Stati Uniti comprende quasi 1.500 concessionarie e 48.000 dipendenti diretti, con attività che si estendono su 11 stabilimenti produttivi che hanno realizzato oltre 35 milioni di veicoli.
Toyota (NYSE:TM) celebró un hito importante cuando su plataforma de venta digital SmartPath alcanzó su cliente número un millón. Dorianne Malone, residente del área de Filadelfia, que acudió a Ardmore Toyota para comprar una RAV4, recibió como sorpresa un vehículo de cortesía para conmemorar la ocasión.
Lanzada en 2020, SmartPath permite a los clientes pasar sin problemas entre la investigación en línea y la compra en el concesionario. La plataforma se ha convertido en un factor diferenciador clave en la estrategia minorista de Toyota, reflejando el compromiso de la compañía con la modernización de la experiencia de compra de automóviles. La presencia de Toyota en EE. UU. incluye casi 1.500 concesionarios y 48.000 empleados directos, con operaciones que abarcan 11 plantas de fabricación que han producido más de 35 millones de vehículos.
Toyota (NYSE:TM)는 자사 스마트 리테일 플랫폼 SmartPath가 100만 번째 고객을 맞이하는 중요한 이정표를 달성했다고 발표했습니다. 필라델피아 지역 주민 도리안 말론이 Ardmore Toyota를 방문해 RAV4를 구입하러 갔다가 이 행사를 기념해 무상 차량을 선물로 받았습니다.
2020년에 출시된 SmartPath는 고객이 온라인 조사에서 매장 구매로 매끄럽게 전환할 수 있도록 돕습니다. 이 플랫폼은 Toyota의 리테일 전략에서 중요한 차별 요소가 되었으며 자동차 구매 경험을 현대화하려는 회사의 의지를 반영합니다. Toyota의 미국 내 활동은 약 1,500개의 딜러십과 48,000명의 직접 고용 직원을 포함하며, 11개의 제조 공장에서 3,500만 대가 넘는 차량을 생산해 왔습니다.
Toyota (NYSE:TM) a célébré une étape importante : sa plateforme de vente numérique SmartPath a atteint son millionième client. Dorianne Malone, résidente de la région de Philadelphie, qui s'est rendue chez Ardmore Toyota pour acheter un RAV4, s'est vue offrir un véhicule gratuit pour marquer l'occasion.
Lancée en 2020, SmartPath permet aux clients de passer en douceur de la recherche en ligne à l'achat en concession. La plateforme est devenue un élément différenciateur clé de la stratégie commerciale de Toyota, reflétant l'engagement de l'entreprise à moderniser l'expérience d'achat automobile. La présence de Toyota aux États-Unis comprend près de 1 500 concessions et 48 000 employés directs, avec des opérations réparties sur 11 usines qui ont produit plus de 35 millions de véhicules.
Toyota (NYSE:TM) feierte einen wichtigen Meilenstein: Seine digitale Retail-Plattform SmartPath erreichte den einmillionsten Kunden. Dorianne Malone aus der Region Philadelphia, die Ardmore Toyota aufsuchte, um einen RAV4 zu kaufen, erhielt zur Feier des Anlasses überraschend ein Fahrzeug als Geschenk.
SmartPath, 2020 gestartet, ermöglicht Kunden einen nahtlosen Übergang zwischen Online-Recherche und dem Einkauf im Autohaus. Die Plattform ist zu einem wichtigen Unterscheidungsmerkmal in Toyotas Retail-Strategie geworden und zeigt das Bestreben des Unternehmens, das Autokauferlebnis zu modernisieren. Toyotas Präsenz in den USA umfasst fast 1.500 Händler und 48.000 direkte Mitarbeiter, mit Betrieben an 11 Produktionsstandorten, die mehr als 35 Millionen Fahrzeuge hergestellt haben.
- Reached significant milestone of 1 million vehicles sold through SmartPath platform
- Successfully implemented digital transformation in retail sales since 2020
- Strong U.S. presence with 1,500 dealerships and 48,000 employees
- None.
On Aug. 19,
"Reaching 1 million vehicles sold is a huge milestone for SmartPath and a testament to the hard work of our dealers and teams," said John Myers, general manager of Retail Transformation for SmartPath Sales at Toyota Motor North America. "SmartPath has become a true differentiator for the Toyota brand, and we are excited to be shaping the future of the car buying experience."
Introduced in 2020, SmartPath was designed to let customers move seamlessly between online research and in-dealership shopping. For
Media Contact
Ed Hellwig
edward.hellwig@toyota.com
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the
Toyota directly employs nearly 48,000 people in the
Through its Driving Possibilities initiative, the Toyota
For more information about Toyota, visit www.ToyotaNewsroom.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/toyota-surprises-1-millionth-smartpath-customer-with-free-rav4-302547455.html
SOURCE Toyota Motor North America
FAQ
How many vehicles has Toyota sold through its SmartPath platform?
What is Toyota SmartPath and how does it work?
How many dealerships does Toyota have in the United States?
How many employees does Toyota have in the United States?
What did Toyota do for its 1 millionth SmartPath customer?
