STOCK TITAN

Taylor Morrison to Expand Esplanade Brand to the Las Vegas Market with New Community

Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Neutral)
Tags

Taylor Morrison (TMHC) is expanding its Esplanade resort lifestyle brand to Las Vegas with a new community in Summerlin. The Esplanade at Red Rock development will feature nearly 400 homes across 88 acres, with sizes ranging from 1,550 to 3,000 sq. ft. and 2-4 bedrooms.

The community will include a 10,000 square-foot resort amenity featuring a restaurant, bar, spa, fitness center, pool, and golf simulator. Located along West Lake Mead Boulevard, the development will offer residents access to Summerlin's extensive amenities, including 200+ miles of trails and proximity to the Red Rock National Conservation Area.

Construction has already begun, with sales expected to commence in early 2026. This expansion marks Esplanade's latest growth, following recent launches in Charlotte, Temecula, and Sacramento.

Taylor Morrison (TMHC) sta ampliando il suo marchio di lifestyle resort Esplanade a Las Vegas con una nuova comunità a Summerlin. Il progetto Esplanade at Red Rock comprenderà quasi 400 abitazioni su 88 acri, con metrature che variano da 1.550 a 3.000 piedi quadrati e da 2 a 4 camere da letto.

La comunità offrirà un centro servizi resort di 10.000 piedi quadrati con ristorante, bar, spa, centro fitness, piscina e simulatore di golf. Situato lungo West Lake Mead Boulevard, il complesso garantirà agli abitanti l'accesso alle numerose amenità di Summerlin, tra cui oltre 200 miglia di sentieri e la vicinanza all'area di conservazione nazionale Red Rock.

I lavori di costruzione sono già iniziati e si prevede che le vendite partiranno all'inizio del 2026. Questa espansione rappresenta l'ultimo sviluppo di Esplanade, dopo i recenti lanci a Charlotte, Temecula e Sacramento.

Taylor Morrison (TMHC) está expandiendo su marca de estilo de vida resort Esplanade a Las Vegas con una nueva comunidad en Summerlin. El desarrollo Esplanade at Red Rock contará con cerca de 400 viviendas distribuidas en 88 acres, con tamaños que varían de 1,550 a 3,000 pies cuadrados y de 2 a 4 habitaciones.

La comunidad incluirá una amenidad resort de 10,000 pies cuadrados que tendrá restaurante, bar, spa, gimnasio, piscina y simulador de golf. Ubicado en West Lake Mead Boulevard, el desarrollo ofrecerá a los residentes acceso a las extensas comodidades de Summerlin, incluyendo más de 200 millas de senderos y proximidad al Área Nacional de Conservación Red Rock.

La construcción ya ha comenzado y se espera que las ventas inicien a principios de 2026. Esta expansión representa el último crecimiento de Esplanade, tras los lanzamientos recientes en Charlotte, Temecula y Sacramento.

Taylor Morrison (TMHC)Esplanade 리조트 라이프스타일 브랜드를 라스베이거스의 서머린에 새 커뮤니티로 확장합니다. Esplanade at Red Rock 개발은 88에이커 부지에 약 400채의 주택을 포함하며, 크기는 1,550에서 3,000평방피트, 침실은 2~4개입니다.

이 커뮤니티에는 레스토랑, 바, 스파, 피트니스 센터, 수영장, 골프 시뮬레이터가 포함된 10,000평방피트 규모의 리조트 편의시설이 들어설 예정입니다. West Lake Mead Boulevard를 따라 위치하며, 서머린의 200마일이 넘는 트레일과 레드 록 국립 보존구역 인근 등 다양한 편의시설에 거주자들이 접근할 수 있습니다.

건설은 이미 시작되었으며, 판매는 2026년 초에 시작될 예정입니다. 이번 확장은 샬럿, 테메큘라, 새크라멘토에서의 최근 출시에 이은 Esplanade의 최신 성장 단계입니다.

Taylor Morrison (TMHC) étend sa marque de style de vie resort Esplanade à Las Vegas avec une nouvelle communauté à Summerlin. Le développement Esplanade at Red Rock comprendra près de 400 maisons réparties sur 88 acres, avec des superficies allant de 1 550 à 3 000 pieds carrés et de 2 à 4 chambres.

La communauté offrira une infrastructure de loisirs de 10 000 pieds carrés comprenant un restaurant, un bar, un spa, un centre de fitness, une piscine et un simulateur de golf. Situé le long de West Lake Mead Boulevard, le projet donnera aux résidents accès aux nombreuses commodités de Summerlin, notamment plus de 200 miles de sentiers et la proximité de la zone de conservation nationale de Red Rock.

La construction a déjà commencé, avec des ventes prévues pour début 2026. Cette expansion marque la dernière croissance d’Esplanade, après les lancements récents à Charlotte, Temecula et Sacramento.

Taylor Morrison (TMHC) erweitert seine Esplanade Resort-Lifestyle-Marke nach Las Vegas mit einer neuen Gemeinde in Summerlin. Die Entwicklung Esplanade at Red Rock umfasst fast 400 Häuser auf 88 Acres, mit Größen von 1.550 bis 3.000 Quadratfuß und 2 bis 4 Schlafzimmern.

Die Gemeinde wird eine 10.000 Quadratfuß große Resort-Anlage mit Restaurant, Bar, Spa, Fitnesscenter, Pool und Golfsimulator bieten. Die Lage entlang des West Lake Mead Boulevard ermöglicht den Bewohnern Zugang zu den umfangreichen Annehmlichkeiten von Summerlin, darunter über 200 Meilen an Wanderwegen und die Nähe zum Red Rock National Conservation Area.

Der Bau hat bereits begonnen, und der Verkauf soll Anfang 2026 starten. Diese Erweiterung markiert das jüngste Wachstum von Esplanade nach den kürzlichen Starts in Charlotte, Temecula und Sacramento.

Positive
  • Expansion into the high-demand Summerlin master-planned community, one of the best-selling in the country
  • Large-scale development with 400 homes, indicating significant revenue potential
  • Premium amenities including 10,000 sq-ft resort facility, potentially commanding higher property values
  • Strategic location with access to extensive community features and natural attractions
Negative
  • Extended timeline to revenue generation with sales not starting until early 2026
  • Significant capital investment required for amenity development and construction

Insights

Taylor Morrison's expansion of its successful Esplanade brand to Las Vegas represents strategic growth into a premium market with significant revenue potential.

Taylor Morrison's introduction of its Esplanade brand to Las Vegas marks a strategic expansion of their premium offering into one of America's most desirable master-planned communities. The nearly 400 homes planned for the Esplanade at Red Rock development represents a substantial addition to their portfolio in a high-value market.

The financial implications are meaningful - with homes ranging from 1,550 to 3,000 sq. ft. and featuring premium amenities, this project likely represents a significant revenue opportunity. The Las Vegas luxury home market has demonstrated resilience, and Summerlin specifically commands premium pricing due to its amenities and location near Red Rock National Conservation Area.

This expansion aligns with Taylor Morrison's broader growth strategy of extending their successful resort lifestyle brand beyond its Florida origins to high-growth markets nationwide. The Esplanade brand has now reached nearly 30 communities across the country, demonstrating a proven scalable concept that resonates with buyers seeking resort-style amenities and community connections.

The 10,000 square-foot amenity center with restaurant, bar, spa, fitness center, pool, and golf simulator represents significant investment but creates a compelling differentiation in the competitive Las Vegas housing market. These amenities typically command price premiums while also accelerating absorption rates.

From a timing perspective, the early 2026 sales launch provides sufficient runway for market conditions to stabilize if current housing market challenges persist. The phased approach of groundbreaking now with sales beginning next year demonstrates disciplined capital deployment.

America's Most Trusted® Home Builder brings its top-selling resort lifestyle brand to Summerlin

LAS VEGAS, May 27, 2025 /PRNewswire/ -- America's Most Trusted® Home Builder, Taylor Morrison, is introducing their highly successful resort lifestyle brand, Esplanade, to the Las Vegas market in the Summerlin master-planned community. Upon completion, the Esplanade at Red Rock community will bring nearly 400 homes to the area, showcasing an elevated resort-lifestyle.

"We're looking forward to expanding the Esplanade footprint to the Las Vegas area and offering our signature resort-style amenities and concierge services within the Summerlin community," said Cammie Longenecker, President of Resort Lifestyle Brand. "The Esplanade lifestyle increasingly resonates with homeowners wanting to build meaningful connections with their neighbors through wellness programs and social activities, so bringing the brand to the highly desirable and well-connected master-planned community of Summerlin was a natural step."

Following its official groundbreaking earlier this month, Esplanade at Red Rock located along West Lake Mead Boulevard will offer nearly 400 homes on 88 acres that draw upon modern Palm Springs designs. The homes will range from approximately 1,550 to 3,000 sq. ft. with 2-4 bedrooms, 2.5 - 4.5 baths, and up to 4 car garages. Planned amenities include a 10,000 square-foot resort amenity complete with a restaurant, bar, spa, fitness center, pool, and golf simulator.

"We're thrilled to bring the Esplanade brand to one of the best-selling master-planned communities in the country and build upon our success there with Ashland and Lark Hill," said Kent Lay, Las Vegas Division President at Taylor Morrison. "This upcoming community will offer beautifully designed homes and signature resort-style amenities that encapsulate what makes living at Esplanade so special."

As Summerlin offers more amenities than any other Southern Nevada community, residents will have excellent access to restaurants, retail stores, entertainment options, Class A office buildings, and indoor and outdoor venues, including the Las Vegas Ballpark, City National Arena, Nevada Ballet Theatre, and Summerlin Library and Performing Arts Center. Nestled against the Red Rock National Conservation Area, Summerlin also has more than 200 miles of trails in the desert oasis that immerse residents into their natural surroundings.

Since launching in Florida over 13 years ago, the Esplanade brand has expanded to nearly 30 communities across the country, most recently launching in markets including Charlotte, North Carolina; Temecula, California; Sacramento, California; and Las Vegas, Nevada coming soon.

Sales are estimated to begin at Esplanade at Red Rock in early 2026. A VIP interest list is now forming and can be joined here.

For more information about Taylor Morrison and Esplanade, and to receive the latest updates on upcoming communities, please visit the website here.

About Taylor Morrison

Headquartered in Scottsdale, Arizona, Taylor Morrison is one of the nation's leading homebuilders and developers. We serve a wide array of consumers from coast to coast, including first-time, move-up, luxury and resort lifestyle homebuyers and renters under our family of brands—including Taylor Morrison, Esplanade and Yardly. From 2016-2025, Taylor Morrison has been recognized as America's Most Trusted® Builder by Lifestory Research. Our long-standing commitment to sustainable operations is highlighted in our annual Sustainability and Belonging Report.

For more information about Taylor Morrison, please visit www.taylormorrison.com and for more information about Esplanade, please visit DiscoverEsplanade.com.

CONTACT: Tara Shultz
(480) 466-3339
TShultz@taylormorrison.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/taylor-morrison-to-expand-esplanade-brand-to-the-las-vegas-market-with-new-community-302463662.html

SOURCE Taylor Morrison

FAQ

What is Taylor Morrison's Esplanade at Red Rock project in Las Vegas?

Esplanade at Red Rock is a new resort lifestyle community in Summerlin, Las Vegas, featuring nearly 400 homes on 88 acres with modern Palm Springs designs, ranging from 1,550 to 3,000 sq. ft., and including a 10,000 sq-ft resort amenity complex.

When will TMHC begin sales at Esplanade at Red Rock in Las Vegas?

Taylor Morrison plans to begin sales at Esplanade at Red Rock in early 2026.

What amenities will be included in Taylor Morrison's Esplanade at Red Rock community?

The community will feature a 10,000 square-foot resort amenity including a restaurant, bar, spa, fitness center, pool, and golf simulator, plus access to Summerlin's 200+ miles of trails and various entertainment venues.

What is the size range of homes in TMHC's Esplanade at Red Rock development?

The homes will range from 1,550 to 3,000 sq. ft., featuring 2-4 bedrooms, 2.5-4.5 baths, and up to 4 car garages.

Where is Taylor Morrison's new Esplanade community located in Las Vegas?

The Esplanade at Red Rock community is located along West Lake Mead Boulevard in the Summerlin master-planned community, near the Red Rock National Conservation Area.
Taylor Morrison Home Corp

NYSE:TMHC

TMHC Rankings

TMHC Latest News

TMHC Stock Data

5.90B
97.40M
3.02%
100.2%
2.21%
Residential Construction
Operative Builders
Link
United States
SCOTTSDALE