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Toll Brothers Announces New Luxury Home Community Coming Soon to Nassau County, Florida

(Neutral)
(Very Positive)
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Toll Brothers (NYSE:TOL) announced Bellflower at Wildlight, a new luxury single-family home community in Yulee, Nassau County, Florida, within the Wildlight master plan. Site work is underway and the community is anticipated to open for sale in fall 2026.

Bellflower will offer three collections of contemporary one- and two-story homes from ~2,400 to 4,000+ sq ft, priced from the low $500,000s, with 3-car garages and access to planned resort-style amenities and top-rated Nassau County schools.

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Positive

  • Priced from low $500,000s, indicating mid-to-upper luxury entry point
  • Homes 2,400–4,000+ sq ft across three collections, targeting larger single-family buyers
  • Sales opening in fall 2026 with site work already underway at Pages Dairy Road and Bluebell Way

Negative

  • None.

News Market Reaction – TOL

+1.84%
+1.84% Session close to close

In the Apr 30 session, TOL gained 1.84%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement details a new luxury single-family home community, Bellflower at Wildlight, in Nas...
Analysis

This announcement details a new luxury single-family home community, Bellflower at Wildlight, in Nassau County, Florida, with homes from 2,400 to over 4,000 square feet and pricing from the low $500,000s. It continues a pattern of Toll Brothers expanding in high-demand markets through new communities and recent acquisitions. Investors may watch how quickly this project opens for sale in fall 2026, buyer demand at planned price points, and how it complements the firm’s broader Florida footprint.

Key Figures

Home size range: 2,400 to over 4,000 square feet Home pricing: from the low $500,000s Opening for sale: fall 2026 +5 more
8 metrics
Home size range 2,400 to over 4,000 square feet Bellflower at Wildlight home designs
Home pricing from the low $500,000s Bellflower at Wildlight community pricing
Opening for sale fall 2026 Anticipated sales launch for Bellflower at Wildlight
Insider sale 1,000 shares at $139.70 Stephen F. East Form 4 on 2026-04-16
Director holdings 13,442 shares Stephen F. East direct ownership after sale
Option exercise price $31.61 per share John A. McLean stock option exercise
Insider sale price $153.4322 per share John A. McLean open-market sale
52-week range $98.1426–$168.36 Pre-news trading range for TOL

Historical Context

5 past events · Latest: Apr 24 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Apr 24 Community opening Positive -1.8% Model homes opening at Alora luxury townhome community in Orlando, Florida.
Apr 23 Sales update Positive +0.8% Final quick move-in homes announced at Chimney Creek community in Georgia.
Apr 22 Community launch Positive -0.2% Opening of Bridlefield - Reserve Collection luxury homes in Milton, Georgia.
Apr 21 Acquisition Positive -0.2% Agreement to acquire Buffington Homes of Arkansas and its lot/community pipeline.
Apr 20 Model home opening Positive +0.7% Grand opening of Bianca Elite model home at The Isles at Lakewood Ranch.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent community and expansion news has often seen mixed to negative next-day price reactions, even when operationally positive.

Recent Company History

Over the last two weeks, Toll Brothers reported several community milestones and an acquisition. Announcements included new or grand opening model homes in Florida and Georgia, plus the acquisition of Buffington Homes of Arkansas with over 1,500 lots and pricing from the $400,000s to over $1 million. Despite these growth-oriented updates, next-day moves ranged from about -1.75% to modest gains under 1%, indicating that operational expansion headlines have not consistently driven strong upside reactions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Bellflower at Wildlight will feature three collections of single-family homes within the sought-after Wildlight master plan in Yulee, Florida

YULEE, Fla., April 30, 2026 (GLOBE NEWSWIRE) -- Toll Brothers, Inc. (NYSE:TOL), the nation’s leading builder of luxury homes, today announced its newest North Florida community, Bellflower at Wildlight, is coming soon to Yulee, Florida. Located in Nassau County within the Garden District of the Wildlight master plan, this highly anticipated community will feature three thoughtfully designed collections of single-family homes. Site work is underway at Pages Dairy Road and Bluebell Way in Yulee, and the community is anticipated to open for sale in fall 2026.

Bellflower at Wildlight by Toll Brothers

Bellflower at Wildlight will offer home shoppers contemporary one- and two-story home designs with open floor plans ranging from 2,400 to over 4,000 square feet. Homes will be priced from the low $500,000s and will include a variety of options to suit individual preferences, including versatile living spaces and 3-car garages. Each home will be built with the outstanding quality, craftsmanship, and value for which Toll Brothers is known.

Toll Brothers customers will experience one-stop shopping at the Toll Brothers Design Studio. The state-of-the-art Design Studio allows home shoppers to choose from a wide array of selections to personalize their dream home with the assistance of Toll Brothers professional Design Consultants.

Bellflower at Wildlight by Toll Brothers

"We are thrilled to bring our stunning home designs to Nassau County and this exceptional location within the Wildlight master plan," said Greg Netro, Group President of Toll Brothers in North Florida. "With expansive home designs, premier amenities, and a desirable coastal setting, Bellflower at Wildlight will offer an unmatched lifestyle for our customers."

Residents of Bellflower at Wildlight will enjoy an array of future master plan, resort-style amenities, including a clubhouse, outdoor pool, fitness center, pickleball and tennis courts, walking trails, a dog park, and more. This community is ideally situated close to beautiful Amelia Island beaches and historic downtown Fernandina Beach, providing convenient access to coastal recreation, shopping, dining, and entertainment. The community is served by top-rated schools in the Nassau County School District, including a future elementary school located across from the community.

Bellflower at Wildlight by Toll Brothers

For more information and to join the Toll Brothers interest list for Bellflower at Wildlight, call (844) 871-7466 or visit TollBrothers.com/FL.

About Toll Brothers

Toll Brothers, Inc., a Fortune 500 Company, is the nation’s leading builder of luxury homes. The Company was founded in 1967 and became a public company in 1986 with common stock listed on the New York Stock Exchange under the symbol “TOL.” Toll Brothers builds new homes and communities in over 60 markets across the United States, serving first-time, move-up, active-adult, and second-home buyers. The Company also operates its own architectural, engineering, mortgage, title, land development, smart home technology, landscape, and building components manufacturing businesses.

Toll Brothers was named the #1 Most Admired Home Builder in Fortune magazine’s 2026 list of the World’s Most Admired Companies®, the ninth year the Company has achieved this honor. Toll Brothers has also been named Builder of the Year by Builder magazine and is the first two-time recipient of Builder of the Year from Professional Builder magazine. For more information visit TollBrothers.com.

From Fortune, ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

Contact: Andrea Meck | Toll Brothers, Senior Director, Public Relations & Social Media | 215-938-8169 | ameck@tollbrothers.com

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/f9d69937-d9c3-480b-a342-fb73e2d185f1

https://www.globenewswire.com/NewsRoom/AttachmentNg/effa00df-2dfc-4118-a73f-0b9ff639f113

https://www.globenewswire.com/NewsRoom/AttachmentNg/d72edd35-7694-4ac8-80ae-4ff47536111e

Sent by Toll Brothers via Regional Globe Newswire (TOLL-REG)


FAQ

When will Toll Brothers (TOL) start selling homes at Bellflower at Wildlight?

Sales are anticipated to begin in fall 2026. According to the company, site work is underway and the community will open for sale in that timeframe with model homes and listings expected near launch.

What home sizes and prices will Toll Brothers (TOL) offer at Bellflower at Wildlight?

Homes will range from about 2,400 to over 4,000 sq ft, priced from the low $500,000s. According to the company, multiple one- and two-story designs and personalization options will be available.

What amenities will residents get at Bellflower at Wildlight (TOL)?

Residents will have planned resort-style amenities including a clubhouse, pool, fitness center, courts, trails, and dog park. According to the company, these are future master-plan amenities within the Wildlight community.

Where is Bellflower at Wildlight located and what schools serve the community (TOL)?

Bellflower is in the Garden District of Wildlight in Yulee, Nassau County, Florida, near Amelia Island. According to the company, it is served by top-rated Nassau County schools and a future elementary school across from the community.

How can prospective buyers join the interest list for Bellflower at Wildlight (TOL)?

Buyers can join the interest list by calling (844) 871-7466 or visiting TollBrothers.com/FL. According to the company, those channels provide updates, pricing, and sales-release information.