LendingTree Applauds North Carolina's AI Strategic Roadmap, Highlights Company's Leadership in Shaping Responsible AI Policy

LendingTree (NASDAQ:TREE) supports North Carolina's new AI Strategic Roadmap, which aims to make the state a leader in responsible AI development and governance.

Rhea-AI Summary

LendingTree (NASDAQ:TREE) supports North Carolina's new AI Strategic Roadmap, which aims to make the state a leader in responsible AI development and governance. Company executives served on the Governor’s AI Advisory Council, contributing industry perspectives on innovation, consumer protection, transparency, and responsible deployment of emerging technologies.

The roadmap outlines a framework for AI across government, education, workforce development, economic growth, and consumer-facing industries, positioning North Carolina to attract future investment and talent while promoting ethical AI adoption.

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On Jul 6, the day this news came out, TREE closed 1.93% above the previous close.

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Key Figures

Operating history: nearly three decades

Operating history

nearly three decades

LendingTree use of technology to help consumers

Previous AI Reports

2 past events · Latest: Jul 10

Same Type 2 events

1. Jul 10

   AI-related asset deal

   24h Move

   +4.3%

   LendingTree-backed EarnUp sold AI Advisor technology assets to BECU.

2. Nov 26

   AI innovation award

   24h Move

   -4.9%

   LendingTree named Kastle winner of its AI-focused Innovation Challenge.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

artificial intelligence, ai strategic roadmap, artificial intelligence advisory council

3 terms

artificial intelligence technical

"responsible development, deployment, and governance of artificial intelligence."

Artificial intelligence is the ability of computers and machines to perform tasks that typically require human thinking, such as understanding language, recognizing patterns, or making decisions. For investors, it matters because AI can enhance efficiency, uncover new insights, and enable smarter strategies, potentially impacting the value and performance of companies that develop or utilize this technology.

ai strategic roadmap technical

"Governor Josh Stein's North Carolina AI Strategic Roadmap, marking a major step"

A AI strategic roadmap is a company’s organized plan for how it will develop, deploy, and scale artificial intelligence tools and projects over time. It lays out goals, timelines, required resources, technical milestones, and success metrics—like a travel itinerary that shows destinations, routes, and checkpoints—so stakeholders can see what the company intends to build and when. Investors use it to gauge execution risk, expected costs, potential efficiency or revenue gains, and how AI fits into the firm’s competitive strategy.

artificial intelligence advisory council technical

"on Governor Josh Stein's Artificial Intelligence Advisory Council."

A group of experts and stakeholders organized to review, guide, and make recommendations on an organization’s use of artificial intelligence, covering ethics, safety, technical choices, and policy. It matters to investors because the council’s recommendations can affect product roadmaps, regulatory compliance, reputational risk, and long-term costs or opportunities—similar to a trusted advisory board that steers how a company adopts and governs a powerful technology.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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CHARLOTTE, N.C., July 6, 2026 /PRNewswire/ -- LendingTree, (NASDAQ: TREE), one of the nation's largest online financial marketplaces, celebrates the release of Governor Josh Stein's North Carolina AI Strategic Roadmap, marking a major step forward in establishing the state as a national leader in the responsible development, deployment, and governance of artificial intelligence.

"Artificial intelligence is already changing how we work, learn, and serve the people of our state, and North Carolina must lead with urgency and care," said Governor Josh Stein. "This roadmap gives our state a strategy to protect people from harm, prepare our workforce for opportunity, and transform how government serves the public. Together, we can make North Carolina a place where innovation and trust move forward together." 

LendingTree played an active role in helping inform the state's approach to AI through the service of Sarah Bacha, Senior Vice President, Head of Strategy and Analytics at LendingTree, on Governor Josh Stein's Artificial Intelligence Advisory Council.

The Council, comprised of leaders from industry, academia, government, and the nonprofit sector, was charged with developing recommendations to guide North Carolina's AI strategy. Bacha's contributions helped ensure the Council's work reflected practical, real-world perspectives on innovation, consumer protection, transparency, and responsible deployment of emerging technologies.

"North Carolina's AI Strategic Roadmap is a model for how states can approach this rapidly evolving technology," said Bacha. "The recommendations reflect a thoughtful balance between fostering innovation and establishing the guardrails necessary to build public confidence. I was honored to contribute to this effort and proud that LendingTree could bring the perspective of a technology-driven company serving millions of consumers."

For nearly three decades, LendingTree has been at the forefront of leveraging technology to help consumers make smarter financial decisions. As AI continues to reshape financial services, LendingTree has advocated policies that encourage innovation while preserving consumer choice, protecting privacy, and ensuring emerging technologies are used responsibly.

At the Fintech + Insurtech Generations conference held in Charlotte, N.C. last month, Hala Shakra, Director of AI Strategy at LendingTree, spoke on the value of governance in Artificial intelligence.

"The mindset of governance is to not think of it as slowing AI down. If done well, it can create clarity. This is what teams need to help them move faster and continue to innovate," Shakra noted.

The final plan outlines a comprehensive framework for advancing artificial intelligence across state government, education, workforce development, economic growth, and consumer-facing industries. It positions North Carolina to compete for future investment and talent while promoting ethical and responsible AI adoption.

About LendingTree, Inc.

LendingTree, Inc. is the parent of LendingTree, LLC and several companies owned by LendingTree, LLC (collectively, "LendingTree").

LendingTree (NASDAQ: TREE) is one of the nation's largest, most experienced online financial platforms, created to give consumers the power to win financially. LendingTree provides customers with access to the best offers on loans, credit cards, insurance and more through its network of over 770 financial partners. Since its founding, LendingTree has helped millions of customers obtain financing, save money, and improve their financial and credit health in their personal journeys. With a portfolio of innovative products and tools and personalized financial recommendations, LendingTree helps customers achieve everyday financial wins.

LendingTree, Inc. is headquartered in Charlotte, NC. For more information, please visit www.lendingtree.com.

MEDIA RELATIONS:
press@lendingtree.com

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SOURCE LendingTree, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What role did LendingTree (NASDAQ:TREE) play in North Carolina's AI Strategic Roadmap?

LendingTree contributed expertise to North Carolina's AI Strategic Roadmap through leadership on the Governor’s AI Advisory Council. According to LendingTree, Senior Vice President Sarah Bacha helped ensure recommendations reflected real-world perspectives on innovation, consumer protection, transparency, and responsible deployment of artificial intelligence across the state.

Who from LendingTree served on North Carolina Governor Josh Stein's AI Advisory Council?

Sarah Bacha, Senior Vice President and Head of Strategy and Analytics at LendingTree, served on the AI Advisory Council. According to LendingTree, her input helped align the roadmap with practical industry needs, balancing innovation with consumer protection and transparency in AI deployment and governance.

How does North Carolina's AI Strategic Roadmap impact innovation and governance, according to LendingTree (TREE)?

The roadmap is described as balancing AI innovation with necessary guardrails to build public confidence. According to LendingTree, it offers a comprehensive framework guiding AI use in government, education, workforce development, economic growth, and consumer-facing industries while emphasizing ethical, responsible adoption across the state.

What did LendingTree's Director of AI Strategy say about AI governance at Fintech + Insurtech Generations?

Hala Shakra said effective AI governance should not be seen as slowing AI, but creating clarity. According to LendingTree, she noted that clear governance helps teams move faster and innovate by providing structured guidance for responsible development and deployment of artificial intelligence solutions.

How does LendingTree describe its broader approach to artificial intelligence in financial services?

LendingTree positions itself as a long-time user of technology to improve consumer financial decisions and now advocates responsible AI policies. According to LendingTree, it supports innovation that preserves consumer choice, protects privacy, and ensures emerging AI technologies are used responsibly in financial services.