Trex Expands Its Value-Driven Enhance® Decking Line With Two New Heat-Mitigating*, On-Trend Colors
Rhea-AI Summary
Trex (NYSE:TREX) expanded its value-focused Trex Enhance decking line with two new colors: Pebble Beach and Golden Hour, both featuring SunComfortable™ heat-mitigating* technology. The boards are offered in multiple lengths and profiles with color-match plugs and screws, are made from up to 95% recycled materials, and carry a 25-year Limited Residential Warranty including Fade & Stain***. New colors are available now in grooved, square-edge, and fascia boards.
Positive
- None.
Negative
- None.
News Market Reaction
On the day this news was published, TREX declined 2.31%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
TREX was up 1.51% pre-news while peers were mixed: FBIN +0.6%, AAON +3.88%, LPX -0.33%, AWI -0.7%, FBHS 0%. Moves do not show a clear sector-wide direction.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 13 | Product launch | Positive | +1.1% | Introduced Refuge ignition-resistant decking for fire-prone and WUI regions. |
| Jan 13 | Media coverage | Positive | +1.1% | Magazine highlighted Trex as potentially undervalued for fundamental review. |
| Dec 03 | Board change | Positive | +0.1% | Appointed experienced executive B. Andrew Rose to Board and key committees. |
| Nov 26 | Award/recognition | Positive | +2.8% | Named “The Coolest Thing Made in Virginia” for recycled composite decking. |
| Nov 06 | Distribution deal | Positive | -1.6% | Expanded SBP distribution coverage across Michigan through Amerhart centers. |
Recent news items, mostly product launches and recognition, have generally seen modest positive price reactions, with one distribution expansion headline drawing a negative response.
Over the past few months, Trex has focused on product innovation, brand recognition and channel expansion. On Nov 6, 2025, it expanded distribution with SBP across Michigan, which coincided with a -1.57% move. Recognition as “The Coolest Thing Made in Virginia” on Nov 7, 2025 saw a 2.83% gain. Governance was strengthened with a new director appointment on Dec 3, 2025. Most recently, the Jan 13, 2026 ignition‑resistant Refuge™ launch aligned with a 1.05% increase. Today’s Enhance® color expansion continues that product-innovation trajectory.
Market Pulse Summary
This announcement extends Trex’s Enhance® decking with two new SunComfortable™ colors, keeping focus on wood conversion, design variety and surfaces made from up to 95% recycled materials backed by a 25-year Limited Residential Warranty. Recent history shows multiple product and recognition headlines, generally met with modestly positive reactions. Investors may watch how these value-tier additions influence channel uptake across more than 6,700 outlets and whether they support recovery toward the $51.91 200-day moving average.
AI-generated analysis. Not financial advice.
WINCHESTER, Va., Jan. 20, 2026 (GLOBE NEWSWIRE) -- Trex Company [NYSE:TREX], the world’s largest manufacturer of wood-alternative decking and residential railing, and a leader in high-performance, low-maintenance outdoor living products, is expanding its wood conversion-focused Trex Enhance® decking line with two new on-trend colors: Pebble Beach and Golden Hour. Both feature the brand’s exclusive SunComfortable™ heat-mitigating* technology, bringing this advanced performance to a wider range of homeowners and professionals.
“Homeowners today expect outdoor materials that look beautiful, perform reliably and make their spaces more enjoyable,” said Jodi Lee, senior vice president of marketing for Trex Company. “With Pebble Beach and Golden Hour, we’re making our most advanced heat-mitigating* technology accessible to more consumers. These boards deliver the authentic beauty of wood with the hallmark performance, low maintenance and installation ease that define Trex – all at an attainable price point that will convert potential wood-buyers to Trex decking.”
Modern Hues, Smart Design
Engineered to compete with wood decking, Trex Enhance decking combines the durability and ease of composite material with the affordability of pressure-treated lumber. A strategically scalloped profile reduces weight for easier handling and faster installation compared to solid profile deck boards, while helping to keep costs down.
The newest additions to the Enhance line introduce two nature-inspired colors that balance timeless appeal with contemporary design flexibility:
- Pebble Beach – Joining the Enhance Basics line, this soft, weathered gray evokes the look of smooth pebbles shaped by sand and surf. Its relaxed coastal aesthetic and natural-looking wood-grain like finish create a refined, effortless vibe.
- Golden Hour – Part of the Enhance Naturals collection, this sun-kissed golden hue with warm coconut-brown undertones captures the soft glow of late-afternoon light. It offers a welcoming, elevated look that complements both modern and traditional outdoor spaces.
Both new colors feature SunComfortable technology, which reflects solar energy to reduce heat absorption*, keeping deck surfaces cooler than composite products without this technology.
*NOTE: Trex SunComfortable decking stays cooler than original Trex boards, but like all decking, it will get hot in direct sun on hot days, especially darker colors. On such days, care should be taken to avoid extended contact between exposed skin and the deck surface, especially with young children and those with special needs.
“Heat-mitigating innovations are no longer a luxury – they’re an expectation for anyone creating a livable outdoor space,” added Lee. “For contractors, these new offerings deliver the aesthetics, enhanced performance and added value that today’s homeowners are seeking.”
Sustainable Strength and Lasting Beauty
Like all Trex decking, Enhance boards are made from up to
The new Golden Hour and Pebble Beach colors are available now in 12-, 16- and 20-foot grooved profiles; 16- and 20-foot square-edge boards; and 8- and 12-foot fascia boards. Both new additions are accompanied by color match plugs and screws.
To learn more about Trex Enhance decking and explore the complete portfolio of Trex outdoor living products, visit Trex.com.
**For full details, see the Trex Care and Cleaning Guide at Trex.com/customer-support/trex-owners/care-and-cleaning
***For full details, see the Trex Limited Warranties at Trex.com/customer-support/trex-owners/warranty
About Trex Company, Inc.
For more than 30 years, Trex Company [NYSE: TREX] has invented, reinvented and defined the composite decking category. Today, the company is the world’s #1 brand of sustainably made, wood-alternative decking and residential railing, and a leader in high-performance, low-maintenance outdoor living products. Boasting the industry’s strongest distribution network, Trex sells products through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, the company offers a comprehensive outdoor living portfolio that includes deck drainage, flashing tapes, deck lighting, outdoor kitchen components, fencing, pergolas, spiral stairs, lattice, cornhole and outdoor furniture – all marketed under the Trex® brand. Based in Winchester, Va., Trex is proud to have been named America’s Most Trusted® Outdoor Decking^ for the past 6 years (2021-2026). The company also holds a place on Barron’s list of the 100 Most Sustainable U.S. Companies (2024 and 2025), was named one of America’s Most Responsible Companies by Newsweek, ranked as one of the 100 Best ESG Companies by Investor’s Business Daily, and named the Sustainable Brand Leader in the decking category by Green Builder Media for the 15th consecutive year. For more information, visit Trex.com. You may also follow Trex on Facebook (trexcompany), Instagram (trexcompany), X (Trex_Company), LinkedIn (trex-company), TikTok (trexcompany), Pinterest (trexcompany) and Houzz (trex-company-inc), or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo).
^2021-2026 DISCLAIMER: Trex received the highest numerical score in the proprietary Lifestory Research 2021-2026 America’s Most Trusted® Outdoor Decking studies. Study results are based on the experiences and perceptions of people surveyed. Your experiences may vary. Visit www.lifestoryresearch.com.
Contact: Corinne Racine or Rachel Izsak
L.C. Williams & Associates
312/565-3900
cracine@lcwa.com or rizsak@lcwa.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/684f0ed0-3bc6-43f9-b4ba-679ba6914770
FAQ
What new colors did Trex (TREX) add to the Enhance decking line on January 20, 2026?
Do the new Trex Enhance colors include heat-mitigating technology and what is it called?
What warranty covers Trex Enhance decking (TREX) including the new colors?
What sizes and profiles are the new Trex Enhance colors available in?
How sustainable are the new Trex Enhance decking boards?
Where can homeowners and contractors buy or learn more about Trex Enhance decking (TREX)?
