Interactive Strength Inc. (Nasdaq:TRNR) Secures Record $1M+, 480-Unit Wattbike Order from US Distributor, WOODWAY
Interactive Strength (NASDAQ:TRNR) has secured a record-breaking order of 480 Wattbike units from US distributor WOODWAY, valued at over $1 million. The order includes new Air Pro and Atom X models, marking a significant milestone following TRNR's recently announced Wattbike acquisition.
The deal highlights TRNR's expansion strategy, particularly in the US market, where Wattbike has substantial growth potential. While Wattbike is installed in over 3,000 gyms in the UK, it currently has presence in only a few hundred US locations. The company's indoor cycling platform is recognized globally by elite athletes, professional sports teams, and healthcare facilities, including teams from the NFL, NBA, MLB, NHL, and Premier League.
This order validates TRNR's international acquisition strategy and its focus on expanding its portfolio with premium fitness equipment brands. Wattbike's growth strategy includes expanding into consumer market segments and enhancing its free-to-use training app.
Interactive Strength (NASDAQ:TRNR) ha ottenuto un ordine record di 480 unità Wattbike dal distributore statunitense WOODWAY, per un valore superiore a 1 milione di dollari. L'ordine comprende i nuovi modelli Air Pro e Atom X, rappresentando un traguardo importante dopo l'annuncio dell'acquisizione di Wattbike da parte di TRNR.
L'accordo evidenzia la strategia di espansione di TRNR, in particolare nel mercato statunitense, dove Wattbike ha un grande potenziale di crescita. Sebbene Wattbike sia presente in oltre 3.000 palestre nel Regno Unito, attualmente conta solo poche centinaia di sedi negli USA. La piattaforma di ciclismo indoor dell'azienda è riconosciuta a livello globale da atleti d'élite, squadre professionistiche e strutture sanitarie, inclusi team di NFL, NBA, MLB, NHL e Premier League.
Questo ordine conferma la strategia internazionale di acquisizione di TRNR e il suo impegno nell'ampliare il portafoglio con marchi di attrezzature fitness di alta qualità. La strategia di crescita di Wattbike prevede l'espansione nei segmenti di mercato consumer e il potenziamento della sua app di allenamento gratuita.
Interactive Strength (NASDAQ:TRNR) ha asegurado un pedido récord de 480 unidades Wattbike por parte del distribuidor estadounidense WOODWAY, valorado en más de 1 millón de dólares. El pedido incluye los nuevos modelos Air Pro y Atom X, marcando un hito importante tras la reciente adquisición de Wattbike anunciada por TRNR.
El acuerdo destaca la estrategia de expansión de TRNR, especialmente en el mercado estadounidense, donde Wattbike tiene un gran potencial de crecimiento. Aunque Wattbike está instalado en más de 3,000 gimnasios en el Reino Unido, actualmente solo está presente en unos pocos cientos de ubicaciones en EE. UU. La plataforma de ciclismo indoor de la compañía es reconocida mundialmente por atletas élite, equipos profesionales y centros de salud, incluidos equipos de la NFL, NBA, MLB, NHL y la Premier League.
Este pedido valida la estrategia internacional de adquisiciones de TRNR y su enfoque en ampliar su portafolio con marcas premium de equipos fitness. La estrategia de crecimiento de Wattbike incluye expandirse en segmentos de mercado de consumidores y mejorar su aplicación de entrenamiento gratuita.
Interactive Strength (NASDAQ:TRNR)가 미국 유통업체 WOODWAY로부터 480대의 Wattbike를 기록적인 주문으로 확보했으며, 그 가치는 100만 달러를 넘습니다. 이번 주문에는 새로운 Air Pro 및 Atom X 모델이 포함되어 있으며, TRNR이 최근 발표한 Wattbike 인수 이후 중요한 이정표가 되었습니다.
이번 거래는 특히 미국 시장에서 TRNR의 확장 전략을 부각시키며, Wattbike는 미국 내에서 성장 가능성이 큽니다. Wattbike는 영국 내 3,000개 이상의 체육관에 설치되어 있지만, 미국에서는 몇 백 개의 장소에만 진출해 있습니다. 이 회사의 실내 사이클링 플랫폼은 NFL, NBA, MLB, NHL, 프리미어리그 팀을 포함한 엘리트 선수, 프로 스포츠 팀, 의료 시설에서 전 세계적으로 인정받고 있습니다.
이번 주문은 TRNR의 국제 인수 전략과 프리미엄 피트니스 장비 브랜드로 포트폴리오를 확장하려는 집중을 입증합니다. Wattbike의 성장 전략에는 소비자 시장 부문으로의 확장과 무료 트레이닝 앱 강화가 포함됩니다.
Interactive Strength (NASDAQ:TRNR) a obtenu une commande record de 480 unités Wattbike auprès du distributeur américain WOODWAY, d'une valeur de plus d'un million de dollars. La commande inclut les nouveaux modèles Air Pro et Atom X, marquant une étape importante suite à l'acquisition récente de Wattbike annoncée par TRNR.
Ce contrat met en lumière la stratégie d'expansion de TRNR, notamment sur le marché américain, où Wattbike présente un fort potentiel de croissance. Bien que Wattbike soit installé dans plus de 3 000 salles de sport au Royaume-Uni, il est actuellement présent dans seulement quelques centaines d'établissements aux États-Unis. La plateforme de cyclisme indoor de la société est reconnue mondialement par des athlètes d'élite, des équipes professionnelles et des établissements de santé, incluant des équipes de la NFL, NBA, MLB, NHL et Premier League.
Cette commande valide la stratégie d'acquisition internationale de TRNR et son orientation vers l'élargissement de son portefeuille avec des marques d'équipements de fitness haut de gamme. La stratégie de croissance de Wattbike comprend l'expansion vers les segments grand public et l'amélioration de son application d'entraînement gratuite.
Interactive Strength (NASDAQ:TRNR) hat eine rekordverdächtige Bestellung von 480 Wattbike-Einheiten vom US-Distributor WOODWAY erhalten, mit einem Wert von über 1 Million US-Dollar. Die Bestellung umfasst die neuen Modelle Air Pro und Atom X und markiert einen bedeutenden Meilenstein nach der kürzlich angekündigten Übernahme von Wattbike durch TRNR.
Der Deal unterstreicht TRNRs Expansionsstrategie, insbesondere auf dem US-Markt, wo Wattbike ein erhebliches Wachstumspotenzial besitzt. Während Wattbike in über 3.000 Fitnessstudios im Vereinigten Königreich installiert ist, ist es derzeit nur in einigen hundert US-Standorten vertreten. Die Indoor-Cycling-Plattform des Unternehmens wird weltweit von Spitzensportlern, Profi-Sportteams und Gesundheitseinrichtungen anerkannt, darunter Teams aus NFL, NBA, MLB, NHL und der Premier League.
Diese Bestellung bestätigt TRNRs internationale Akquisitionsstrategie und den Fokus auf die Erweiterung des Portfolios mit Premium-Fitnessmarken. Die Wachstumsstrategie von Wattbike beinhaltet die Expansion in den Verbrauchermarkt und die Verbesserung der kostenfreien Trainings-App.
- Secured record $1M+ order for 480 Wattbike units
- Strong market presence with installations in 3,000+ UK gyms
- Significant US market expansion opportunity identified
- Established reputation among elite sports teams and professional organizations
- current US market penetration with only few hundred installations
Insights
TRNR secured a record $1M+ order for 480 Wattbike units, validating its pending acquisition strategy and highlighting significant US market expansion potential.
This
The timing is strategically important as it follows TRNR's announced acquisition of UK-based Wattbike, providing tangible validation of the company's acquisition strategy. This transaction demonstrates immediate revenue potential from the pending acquisition, offering concrete evidence of Wattbike's commercial viability in the US market.
The article highlights a compelling market opportunity by contrasting Wattbike's established UK presence (installed in over 3,000 gyms) against its US footprint (only a few hundred installations). This disparity suggests substantial room for US market penetration if TRNR can successfully leverage Wattbike's strong reputation among elite athletes and professional sports teams.
The order includes both the new Air Pro model and the Atom X, indicating market acceptance of Wattbike's product lineup. The distribution partnership with Woodway appears strategically valuable as it provides an established channel for accelerating US market entry.
For TRNR, which operates under the CLMBR and FORME brands, the Wattbike acquisition represents portfolio diversification into the performance-focused indoor cycling segment. The described endorsements from professional sports teams across major leagues (NFL, NBA, MLB, NHL) and Premier League suggest strong product credibility that could drive further institutional sales.
Record order for Wattbike builds on brand momentum and the launch of the Air Pro, the next generation of the best-selling elite performance training bike used globally by professional sports teams
Geographic expansion, especially in the US, is key to the strategy of TRNR acquiring the UK-based Wattbike
Wattbikes are installed in more than 3,000 Gyms in the UK but only a few hundred in the US - providing a significant opportunity for US growth
AUSTIN, TX / ACCESS Newswire / April 23, 2025 / Interactive Strength Inc. (Nasdaq:TRNR) ("TRNR" or the "Company"), maker of innovative specialty fitness equipment under the CLMBR and FORME brands and pending acquirer of Wattbike and Sportstech, today announced it has secured a record order for 480 bikes, comprising the new Air Pro and Atom X models, from the US distributor, Woodway. This order builds on TRNR and Wattbike's momentum from the recently announced Wattbike acquisition and highlights the significant opportunity to accelerate Wattbike's expansion in the US, based on its success in the UK.
This latest order, expected to generate more than
By expanding their portfolio of indoor bikes from the elite/commercial arena deeper into consumer market segments and improving their award-winning and free-to-use training app, Wattbike is primed for success not only in its home UK market, but also in premium gyms across the US. The initial order from Woodway, a shared distributor for both companies across certain markets including the US, will help meet US demand.
For more commentary, information and details on TRNR, please see the Company's investor website as well as its required filings with the US Securities & Exchange Commission (SEC).
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About Interactive Strength Inc.:
Interactive Strength Inc. produces innovative specialty fitness equipment and digital fitness services under two main brands: 1) CLMBR and 2) FORME. Interactive Strength Inc. is listed on NASDAQ (symbol: TRNR).
CLMBR is a vertical climbing machine that offers an efficient and effective full-body strength and cardio workout. CLMBR's design is compact and easy to move - making it perfect for commercial or in-home use. With its low impact and ergonomic movement, CLMBR is safe for most ages and levels of ability and can be found at gyms and fitness studios, hotels, and physical therapy facilities, as well as available for consumers at home. www.clmbr.com.
FORME is a digital fitness platform that combines premium smart gyms with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic fitness experience through two connected hardware products: 1) The FORME Studio Lift (fitness mirror and cable-based digital resistance) and 2) The FORME Studio (fitness mirror). In addition to the company's connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training. www.formelife.com.
Channels for Disclosure of Information
In compliance with disclosure obligations under Regulation FD, we announce material information to the public through a variety of means, including filings with the Securities and Exchange Commission ("SEC"), press releases, company blog posts, public conference calls, and webcasts, as well as via our investor relations website. Any updates to the list of disclosure channels through which we may announce information will be posted on the investor relations page on our website. The inclusion of our website address or the address of any third-party sites in this press release are intended as inactive textual references only.
Forward Looking Statements:
This press release includes certain statements that are "forward-looking statements" for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements do not relate strictly to historical or current facts and reflect management's assumptions, views, plans, objectives and projections about the future. Forward-looking statements generally are accompanied by words such as "believe", "project", "expect", "anticipate", "estimate", "intend", "strategy", "future", "opportunity", "plan", "may", "should", "will", "would", "will be", "will continue", "will likely result" or similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding the possibility and timing of generating revenue from the Woodway order, the order being fulfilled completely, the selling of additional Wattbikes in the US or other geographies. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of the Company. Risks and uncertainties include but are not limited to: demand for our products; competition, including technological advances made by and new products released by our competitors; our ability to accurately forecast consumer demand for our products and adequately maintain our inventory; and our reliance on a limited number of suppliers and distributors for our products. A further list and descriptions of these risks, uncertainties and other factors can be found in filings with the Securities and Exchange Commission. To the extent permitted under applicable law, the Company assumes no obligation to update any forward-looking statements.
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SOURCE: Interactive Strength Inc.
View the original press release on ACCESS Newswire
FAQ
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