TruGolf Holdings Stock Price, News & Analysis

TruGolf (NASDAQ: TRUG) will be the exclusive golf simulator supplier for a new Golf Everywhere facility in Flower Mound, Texas, with construction to begin in Q4 2025. The campus will span approximately 6 acres, include 33 bays, 16 private suites, a 7-bay training range, 2 private teaching bays, a 4,000+ sq ft putting/chipping complex, and a 7,000 sq ft wellness center. TruGolf said the $4.5 million contract is its largest single-location technology project and that it will supply its full simulator suite, Platform Golf, and Golf 918 commercial software for bookings, memberships, and payments.

TruGolf (NASDAQ: TRUG) reported mixed Q2 2025 financial results with revenue growth of 11.3% to $4.3 million compared to Q2 2024, while net losses widened to ($3.3) million from ($1.6) million year-over-year. The company's EPS improved to ($4.63) from ($6.80).

Key developments include successful regaining of Nasdaq compliance, launch of the new LaunchBox monitor product, and opening of the first TruGolf Links franchise in Chicago. Gross margin declined to 44.4% from 66.4% due to $0.9 million in inventory write-downs. Operating expenses increased 13% driven by higher marketing costs and professional fees related to Nasdaq compliance.

TruGolf Holdings (NASDAQ: TRUG), a provider of golf simulator software and hardware, has announced that it has successfully regained compliance with Nasdaq's listing rules. The company will remain under Nasdaq Mandatory Panel Monitor for a one-year period.

CEO Chris Jones expressed satisfaction with the development and thanked employees, external advisors, and attorneys for their support during this challenging period. The company plans to share its operating results in the near future.

TruGolf, established in 1983, focuses on developing indoor golf solutions and has created products including the "Links" video games, hardware solutions, and the E6 CONNECT e-sports platform.

TruGolf Holdings (NASDAQ: TRUG) announced the grand opening of its first TruGolf Links franchise location in Manteno, Illinois, scheduled for July 29, 2025. The "Executive" location features four TruGolf Premium Simulators and a Multi-sport Arcade.

The company has secured over 160 units in development across 4 states, with additional locations expected to open in Q4 2025 and accelerated expansion planned for 2026. TruGolf Links Franchising currently has franchisees signed in New Jersey, Tennessee, Illinois, and New York, focusing on Regional Developers who acquire territories of 1M+ population.

TruGolf Holdings (NASDAQ: TRUG) has announced the global launch of LaunchBox, its first-ever portable launch monitor, available worldwide starting July 1, 2025. The device, priced at $2,200, targets the $300M launch monitor market with professional-grade accuracy at an accessible price point.

LaunchBox utilizes advanced hyper-speed camera technology and infrared sensors to measure 12+ shot metrics without requiring special balls or markers. The device integrates with TruGolf's E6 APEX simulation platform, powered by IBM watsonx.ai, offering features like club fitting, access to 1,500+ virtual golf courses, and gamified practice challenges. The system connects wirelessly via 5GHz Wi-Fi to PC and iOS devices.

This launch marks TruGolf's first entry into the high-growth portable simulator space in its 40-year history, positioning the company to compete in the consumer golf tech market while expanding its digital ecosystem through subscription-based software.

Urban Edge Properties has signed a lease with TruGolf Links franchising for a 6,045SF flagship location at The Plaza at Cherry Hill in New Jersey. The location, set to open by end of 2025, will be TruGolf's first flagship storefront featuring an upscale restaurant and full bar component. The facility will include five premium golf simulators and the 'Horizon' - a 17' stadium-seating setup on an elevated platform. TruGolf (NASDAQ:TRUG), known for manufacturing high-tech golf simulators, is expanding into brick-and-mortar locations with their new franchised TruGolf Links Centers. The Cherry Hill location will be situated in a premium spot within the L-shaped strip, anchored by retailers like Aldi and Total Wine. The center will undergo enhancements to deliver a fresher shopping experience, offering an 'eatertainment' concept combining golf simulation technology with upscale dining and beverages.

TruGolf Holdings (NASDAQ: TRUG), a golf simulator technology company, has announced a 1-for-50 reverse stock split effective June 23, 2025. The split will consolidate every 50 shares of Class A common stock into one share, reducing outstanding shares from 40.5 million to approximately 0.8 million. Trading will continue under the TRUG symbol with a new CUSIP number 243733409. The split will adjust exercise prices and share numbers for equity awards and incentive plans proportionally. No fractional shares will be issued; instead, stockholders will receive cash payments. The total authorized shares remain at 650 million, and the par value remains unchanged.

TruGolf Holdings (NASDAQ: TRUG) has announced the acquisition of mlSpatial, an AI and machine learning engineering firm, to enhance its golf simulation technology portfolio. The acquisition follows a successful partnership that began in March 2024 with a licensing agreement to develop AI-enhanced spin accuracy for TruGolf's Apogee Launch Monitor. This strategic move will enable TruGolf to integrate advanced AI technologies across its product suite, including Launchbox, Multisport Arcade, and E6 Apex. The acquisition aims to improve user experiences, provide training suggestions, and deliver enhanced player insights while reducing development costs. The deal aligns with broader industry trends, including significant AI infrastructure investments in the United States.

TruGolf Holdings (NASDAQ: TRUG), a golf technology company, announced its participation in the upcoming '2025 Virtual Tech Conference: Discover the Innovations Reshaping Tomorrow' hosted by Maxim Group LLC. Chief Growth Officer Brenner Adams will represent TruGolf at the conference, scheduled for June 4th, 2025, at 3:00 PM EDT. The virtual event will be accessible through M-Vest's platform, and interested participants can register via the provided link.