TruGolf Previews New MultiPlayer Indoor Driving Range at 2026 PGA Show Featuring TruGolf AI Coach; Provides Update on Stock Buyback Program
Rhea-AI Summary
TruGolf (NASDAQ: TRUG) will exhibit at the 2026 PGA Show (Jan 20–23) and will preview TruGolf RANGE, a multi-player indoor driving range platform that supports 7 players on a single cinematic screen and includes advanced analytics, structured training, games, and an AI-driven coaching layer called TruGolf AI Coach. The company said TruGolf RANGE targets repeat play and facility monetization with account-based profiles and scalable deployments. The first TruGolf RANGE installation will be part of the Golf Everywhere project in Flower Mound, Texas. TruGolf also announced it has commenced open market repurchases of Class A common stock under its May 29, 2025 repurchase authorization; details will be reported in SEC filings.
Positive
- TruGolf RANGE supports 7 players simultaneously on one screen
- Includes AI Coach delivering shot analysis, instructions, and drills
- First installation confirmed in Flower Mound, Texas
- Company has commenced open market repurchases of Class A common stock
Negative
- Repurchase program amount and timing not disclosed in this release
- No financial metrics provided to quantify TruGolf RANGE revenue impact
News Market Reaction
On the day this news was published, TRUG declined 13.89%, reflecting a significant negative market reaction. Argus tracked a trough of -21.0% from its starting point during tracking. Our momentum scanner triggered 12 alerts that day, indicating notable trading interest and price volatility. This price movement removed approximately $451K from the company's valuation, bringing the market cap to $3M at that time. Trading volume was above average at 1.9x the daily average, suggesting increased trading activity.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
TRUG gained 22.73% while peers showed mixed moves: MSGM up 13.55%, GXAI down 1.65%, BHAT down 1.71%, TBH down 3.11%, and GIGM flat. The reaction appears stock-specific, tied to the PGA Show product preview and buyback activity.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 20 | Broadcast tech deal | Positive | -11.4% | Core software powered Sky Sports’ coverage of The Open Championship. |
| Nov 17 | Q3 2025 earnings | Positive | +10.2% | Reported strong margins, improved balance sheet, and expanded contract revenue. |
| Nov 05 | Product launch | Positive | +4.4% | Introduced TruGolf Range indoor platform linked to Golf Everywhere facility. |
| Oct 08 | Major contract win | Positive | -7.5% | Announced $4.5M exclusive tech contract for new Golf Everywhere campus. |
| Aug 20 | Q2 2025 earnings | Neutral | -2.6% | Mixed quarter with revenue growth but wider losses and margin compression. |
News-driven moves have been mixed, with both rallies and selloffs on positive commercial and partnership updates, suggesting inconsistent follow-through on good news.
Over the last six months, TruGolf has focused on strengthening its technology and financial position. A Q2 2025 report showed revenue growth but wider losses, followed by a Q3 2025 update highlighting stronger margins, improved balance sheet metrics, and regained Nasdaq compliance. Commercially, TruGolf secured a $4.5M Golf Everywhere contract and launched the TruGolf Range concept, tied to the Flower Mound, Texas facility and the 2026 PGA Show. The new announcement extends that narrative with an AI-enhanced Range preview and confirmation that the previously authorized buyback is now active.
Regulatory & Risk Context
An effective S-3 shelf filed on 2025-11-17 allows TruGolf to issue up to $200,000,000 in various securities through 2028-11-17. Usage count is 0, so no takedowns have occurred yet, but the authorization provides significant capital-raising capacity alongside the newly active share repurchase program.
Market Pulse Summary
The stock dropped -13.9% in the session following this news. A negative reaction despite the PGA Show preview and activation of the previously authorized buyback would fit earlier instances where positive commercial news coincided with price declines. The stock has traded well below its 200-day MA of $6.07 and 52-week high of $34.495, reflecting prior dilution and operating losses highlighted in recent 10-Q filings. An effective $200,000,000 shelf registration also leaves open the possibility of future capital raises that investors may weigh against current repurchase activity.
Key Terms
sec rule 10b-18 regulatory
forward-looking statements regulatory
AI-generated analysis. Not financial advice.
SALT LAKE CITY, UT, Jan. 13, 2026 (GLOBE NEWSWIRE) -- TruGolf Holdings Inc. (NASDAQ: TRUG) today announced it will be participating in the 2026 PGA Show in Orlando, Florida from January 20–23, 2026, at booth 784. TruGolf will highlight its latest technology innovations across Golf Simulator, Launch Monitor, and commercial range categories—including LaunchBox and its next-generation indoor range platform, TruGolf RANGE, featuring the Company’s new TruGolf AI Coach experience.
TruGolf RANGE: New Data-Driven Practice Bay Experiences Built for Repeat Visits and Facility Monetization
TruGolf RANGE allows for 7 players to practice simultaneously on a single cinematic screen. This immersive experience provides a true interactive and social golf experience - recreating the green grass driving range experience indoors. For players focused on improvement, each hitting bay in the TruGolf RANGE offers advanced analytics including: Slow Motion Replay of Club and Ball Interaction, Ball Flight Data, and integrated AI Analysis of swing tendencies.
In addition to traditional practice, TruGolf RANGE will feature structured training workflows and competitive experiences—including skills challenges and games—aimed at driving repeat play, league-style participation, coaching sessions, and group events. TruGolf RANGE was designed to help operators differentiate their facilities and improve revenue with quick-turn experiences for customers.
TruGolf will also preview TruGolf AI Coach, which analyzes a player’s shot data and tendencies to deliver easy-to-follow insights, instructions, and drills—helping golfers translate data into actionable improvement more quickly.
“We’re going to the PGA Show with a clear message: TruGolf is building the future of modern golf practice,” said Chris Jones, Chief Executive Officer of TruGolf. “TruGolf RANGE is not just an indoor range concept—it’s a scalable platform with engaging new modes that keep golfers coming back, while giving operators tools to improve utilization and unit economics. Adding an AI-driven coaching layer that turns shot data into clear next steps makes the experience even more compelling for both players and facilities. We believe the PGA Show will be a major catalyst for customer interest across our commercial product lineup.”
TruGolf RANGE is designed around a modern, account-based golfer experience. Players can quickly access their profile at the bay and track performance over time, while facilities can leverage a scalable operating model suitable for private clubs, resorts, and high-volume commercial venues. TruGolf RANGE also supports a broad set of deployment options—from compact installations to wide-format, multi-bay environments intended for clinics, competitions, and branded activations.
The first TruGolf RANGE installation will be part of the Golf Everywhere project in Flower Mound, Texas.
Update on Share Repurchase Program
TruGolf also announced that it has commenced open market share purchases of Class A Common stock pursuant to SEC Rule 10b-18, under its previously announced, May 29, 2025, share repurchase authorization. The details of the open market purchase activity will be reported in the Company’s SEC filings.
“The Company has commenced open market purchases of its common stock thanks to our strong capital position and our belief in the Company’s long-term strategy,” Jones continued.
Disclaimer on Forward Looking Statements
This news release contains certain statements that constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements that are not of historical fact constitute “forward-looking statements” and accordingly, involve estimates, assumptions, forecasts, judgements and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable as of the date made, expectations may prove to have been materially different from the results expressed or implied by such forward-looking statements. The Company has attempted to identify forward-looking statements by terminology including ''believes,'' ''estimates,'' ''anticipates,'' ''expects,'' ''plans,'' ''projects,'' ''intends,'' ''potential,'' ''may,'' ''could,'' ''might,'' ''will,'' ''should,'' ''approximately'' or other words that convey uncertainty of future events or outcomes to identify these forward-looking statements. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors. Any forward-looking statements contained in this release speak only as of its date. The Company undertakes no obligation to update any forward-looking statements contained in this release to reflect events or circumstances occurring after its date or to reflect the occurrence of unanticipated events. More detailed information about the risks and uncertainties affecting the Company is contained under the heading "Risk Factors" in the Company's Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q and Current Reports on Form 8-K filed with the SEC, which are available on the SEC's website, www.sec.gov
About TruGolf:
Since 1983, TruGolf has been passionate about driving the golf industry with innovative indoor golf solutions. TruGolf builds products that capture the spirit of golf. TruGolf's mission is to help grow the game by attempting to make it more Available, Approachable, and Affordable through technology - because TruGolf believes Golf is for Everyone. TruGolf's team has built award-winning video games ("Links"), innovative hardware solutions, and an all-new e-sports platform to connect golfers around the world with E6 CONNECT. Since TruGolf's beginning, TruGolf has continued to attempt to define and redefine what is possible with golf technology.
| Contact: | Michael Bacal |
| mbacal@darrowir.com | |
| 917-886-9071 |
FAQ
When and where will TruGolf (TRUG) present TruGolf RANGE at the PGA Show 2026?
What is TruGolf RANGE and how many players does it support in one bay?
What does TruGolf AI Coach do in the TruGolf RANGE experience?
Where will the first TruGolf RANGE installation be located?
Has TruGolf (TRUG) started a stock buyback and where will details be reported?
Will TruGolf RANGE support commercial deployments for clubs and high-volume venues?
