TruGolf Strengthens Golf Industry Technology Leadership as Its Core Software Powers Sky Sports’ Award-Winning Coverage of the 2025 Open Championship at Royal Portrush

Rhea-AI Summary

TruGolf (NASDAQ: TRUG) provided the core simulation software and ball‑flight rendering used in Sky Sports Golf’s award-winning coverage of the 153rd The Open Championship at Royal Portrush on Nov 20, 2025.

The company said its E6 Apex engine recreated course topography to within ±6 centimeters, supports >15,000 playable courses, and is available across TruGolf’s commercial simulators, home systems, launch monitors, and cloud apps. Industry data cited a 2024 market value of $1.74B and a projected $3.95B by 2032 (CAGR ~10.9%).

Positive

• E6 Apex course recreation accuracy within ±6 centimeters
• 15,000+ playable global courses in TruGolf ecosystem
• Market projection: $1.74B (2024) to $3.95B (2032), CAGR ~10.9%
• Award validation: technology used in award-winning Sky Sports broadcast

Negative

• None.

Insights

Industry Technology Analyst

TruGolf's software powered Sky Sports' award-winning Open broadcast and is being commercialized across its product ecosystem.

TruGolf supplied the core simulation engine and ball‑flight rendering used in the Broadcast Sport Awards winner for "Best Visual Storytelling Using Data & Insight," demonstrating its E6 Apex engine produces reconstructions of Royal Portrush with topography accurate to within ±6 centimeters and supports live, professional broadcasts.

The business mechanism is direct product validation: third‑party broadcast use converts into a marketing and credibility asset the company can embed across simulators, launch monitors, range products, and cloud apps. The release cites a global simulator market valued at $1.74 billion in 2024 and projected to reach $3.95 billion by 2032 at ~10.9% CAGR, framing a sizable addressable market for TruGolf's hardware, software, and services.

Dependencies and risks include continued commercial uptake of the same engine across TruGolf Range, LaunchBox, APOGEE, and E6Golf Web App ecosystems, plus actual conversion of broadcast prestige into paying customers. Key factual monitors are adoption of the E6 Apex engine in TruGolf's product shipments, the commercial rollout of TruGolf Range, and any announced partnerships or sales tied to the Sky Sports integration; watch these over the next several quarters and into the multi‑year market projection to 2032.

SALT LAKE CITY, UT, Nov. 20, 2025 (GLOBE NEWSWIRE) -- TruGolf Holdings Inc. (NASDAQ: TRUG) today announced its prominent role in the award-winning Sky Sports Golf broadcast of the 153rd The Open Championship, further solidifying the Company’s leadership in golf simulation, visualization, and shot-tracking technology. Sky Sports Golf’s production team earned the prestigious Broadcast Sport Awards honor for “Best Visual Storytelling Using Data & Insight”—with TruGolf’s simulation engine and ball-flight rendering technology serving as a key component of the groundbreaking broadcast.

The timing is especially significant given the rapid expansion of the global golf simulator market. According to Fortune Business Insights, an independent industry researcher, the market was valued at approximately US $1.74 billion in 2024 and is projected to grow to nearly US $3.95 billion by 2032, representing a compound annual growth rate (CAGR) of ~10.9 %. This strong market trajectory underscores the commercial opportunity for TruGolf’s hardware, software and integrated services.

As part of the “Open Zone” broadcast presentation, TruGolf provided the core software, shot measurement and on-screen visualization tools used to render hyper-accurate digital recreations of Royal Portrush Golf Club—recreated in TruGolf’s proprietary E6 Apex engine with fairway and green topography precise to within ±6 centimeters. Viewer experience across the globe featured professional-level simulations, realistic contour modeling and true-to-life ball behavior rendered live for broadcast.

The same simulation engine that powered the “Open Zone” broadcast, is now available to all TruGolf customers worldwide through the Company’s expanding ecosystem of commercial simulators, home systems, driving-range technologies, and cloud-connected performance apps. With more than 15,000 playable global courses and over 40 years of simulation innovation—starting with Leaderboard Golf and Links: The Challenge of Golf—TruGolf continues to drive the industry standard for accuracy, immersion, and performance analytics.

“Delivering the underlying technology for an award-winning major championship broadcast is a powerful validation of our long-term strategy,” said Chris Jones, Chief Executive Officer of TruGolf. “TruGolf has spent decades pioneering simulation innovation, and this recognition highlights the strength of our software platform, the reach of our ecosystem, and the growth trajectory ahead — both for TruGolf and for the entire indoor golf market. We are pleased to offer this award winning technology to golfers in our golf simulator and launch monitor products and its what makes our new TruGolf Range initiative so unique. We believe our technology will transform your experience on simulators or driving ranges.”

The Same Technology Can Power Your Practice
TruGolf brings the same award-winning technology that enhanced viewership of this year’s Open Championship to your favorite practice location through its golf simulation products. TruGolf Range blends the authenticity of outdoor golf with the precision of advanced analytics, powered by TruGolf’s acclaimed E6 Apex by TruGolf simulation engine. The result is a fully immersive, data-driven practice environment where players can experience accurate ball-flight data, lifelike visuals, and the challenge of real-course play - but indoors, 24 hours a day, 365 days a year.

With TruGolf’s LaunchBox or APOGEE launch monitors, every shot is instantly analyzed then stored in the E6Golf Web App, where players can review sessions, compare trends, and even group or delete shots for more focused analysis. 

Disclaimer on Forward Looking Statements

This news release contains certain statements that constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements that are not of historical fact constitute “forward-looking statements” and accordingly, involve estimates, assumptions, forecasts, judgements and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable as of the date made, expectations may prove to have been materially different from the results expressed or implied by such forward-looking statements. The Company has attempted to identify forward-looking statements by terminology including ''believes,'' ''estimates,'' ''anticipates,'' ''expects,'' ''plans,'' ''projects,'' ''intends,'' ''potential,'' ''may,'' ''could,'' ''might,'' ''will,'' ''should,'' ''approximately'' or other words that convey uncertainty of future events or outcomes to identify these forward-looking statements. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors. Any forward-looking statements contained in this release speak only as of its date. The Company undertakes no obligation to update any forward-looking statements contained in this release to reflect events or circumstances occurring after its date or to reflect the occurrence of unanticipated events. More detailed information about the risks and uncertainties affecting the Company is contained under the heading "Risk Factors" in the Company's Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q and Current Reports on Form 8-K filed with the SEC, which are available on the SEC's website, www.sec.gov

About TruGolf:

Since 1983, TruGolf has been passionate about driving the golf industry with innovative indoor golf solutions. TruGolf builds products that capture the spirit of golf. TruGolf's mission is to help grow the game by attempting to make it more Available, Approachable, and Affordable through technology - because TruGolf believes Golf is for Everyone. TruGolf's team has built award-winning video games ("Links"), innovative hardware solutions, and an all-new e-sports platform to connect golfers around the world with E6 CONNECT. Since TruGolf's beginning, TruGolf has continued to attempt to define and redefine what is possible with golf technology.

Contact:	Michael Bacal
	mbacal@darrowir.com
	917-886-9071

FAQ

What role did TruGolf (TRUG) play in Sky Sports’ 2025 Open Championship coverage?

TruGolf supplied the core E6 Apex simulation engine, shot measurement, and on-screen visualization for the broadcast.

How accurate is TruGolf’s course modeling used at Royal Portrush (TRUG)?

TruGolf reported fairway and green topography recreated to within ±6 centimeters.

Is TruGolf’s broadcast technology available to customers (TRUG)?

Yes — the same E6 Apex engine is available across TruGolf commercial simulators, home systems, launch monitors, and cloud apps.

What market opportunity did TruGolf cite in its Nov 20, 2025 announcement (TRUG)?

TruGolf referenced a global golf simulator market sized at $1.74B in 2024 and projected to reach $3.95B by 2032 (~10.9% CAGR).

Which TruGolf products analyze and store shot data for users (TRUG)?

TruGolf named its LaunchBox and APOGEE launch monitors with shots saved to the E6Golf Web App for session review.