Calling All Paw-ty Animals: Trupanion to Connect Families & Shelter Pets for a Frightfully Howling Halloween
Rhea-AI Summary
Trupanion is launching the 'Tricked Out for Treats Pet-tacular,' a pet costume contest running throughout October with a dual purpose: celebrating pets and spotlighting adoptable animals. Starting October 1, pet owners can submit photos of their costumed pets for a chance to win prizes, including custom portraits and global spotlight opportunities. The contest features eight categories, including 'Adorably Adoptable,' which aims to connect shelter pets with potential families.
Margi Tooth, CEO & President of Trupanion, emphasized the initiative's deeper purpose of helping shelter and rescue pets find homes. The campaign's showcase page will highlight adoptable pets, allowing visitors to learn about and connect with shelter organizations. A virtual event on October 30 at 12pm PST/3pm EST will reveal winners in select categories. Shelters interested in participating can pre-register by emailing shelterlove@trupanion.com before October 1.
Positive
- Potential for increased brand visibility and engagement through the pet costume contest
- Opportunity to support animal shelters and promote pet adoption, potentially improving public image
Negative
- None.
News Market Reaction
On the day this news was published, TRUP declined 0.71%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Trupanion is launching the ‘Tricked Out for Treats Pet-tacular,’ a fun and festive pet costume contest with a deeper mission — to spotlight adoptable pets and the incredible shelters and rescues that care for them
SEATTLE, Sept. 25, 2024 (GLOBE NEWSWIRE) -- Do you have a Cleocatra? Perhaps a Vampug or Terri-fido. Because whether they’re spooky, sweet or somewhere in between—it’s time to break out the costume box for Trupanion’s Tricked Out for Treats Pet-tacular, a pet costume contest to run throughout October.
Starting October 1, Trupanion invites pet parents to share photos of their furry friends in (pet safe!) costumes for a chance to win a custom pet portrait, pet-tacular swag, global spotlight opportunities, and ultimate bragging rights. And with eight tricked-out categories like ‘Solo Stunner’ for pet close ups and ‘Clinic Charmer’ spotlighting pets and veterinary team members, there’s something for everyone. Including ‘Adorably Adoptable’, a great way for Trupanion to team up with shelter and rescue organizations nationwide in order to find adoptable pets new homes.
“When developing this initiative, we knew we wanted to create something fun and lighthearted, but with a deeper purpose,” said Margi Tooth, CEO & President of Trupanion. “That’s why we chose to shine a spotlight on shelter and rescue pets with the Adorably Adoptable category to connect these pets with potential families.”
Submissions for the Adorably Adoptable category will receive extra attention on the campaign’s showcase page, where visitors will be able to see available pets. They’ll also have the opportunity to learn more about each pet’s shelter/rescue organization and connect with the team directly — whether they’re interested in adopting or want to explore ways to support their mission.
“We’re looking forward to celebrating the fun, laughter, and love our pets bring into our lives each and every day with this campaign,” added Tooth. “It will be wonderful to share these joyful moments with the world and we are so excited for the opportunity to connect pets available for adoption with their forever homes.”
Here’s How It Works
Say Cheese: Starting October 1, trick out your pet in their finest and snap some pics.
Tag, Brag & Vote: Submit your photos to trickedout.trupanion.com, tag one of the categories that best fits your pet’s paw-some personality, then share one social media to get as many votes as possible.
Tune In: Don’t miss our virtual pet-tacular, streamed at trickedout.trupanion.com on October 30 at 12pm PST/3pm EST. Come meet the best-dressed pets, have lots of laughs, and find out who’s the “pick of the patch” in select categories.
Visit trickedout.trupanion.com for more information and to submit your pet’s photo.
Know a shelter or rescue interested in showcasing adoptable pets? Encourage them to pre-register for the campaign via email at shelterlove@trupanion.com before October 1.
About Trupanion
Trupanion is a leader in medical insurance for cats and dogs throughout the United States, Canada, Europe, Puerto Rico and Australia with over 1,000,000 pets enrolled. For over two decades, Trupanion has given pet owners peace of mind so they can focus on their pet's recovery, not financial stress. Trupanion is committed to providing pet owners with the highest value in pet medical insurance with unlimited payouts for the life of their pets. With its patented process, Trupanion is the only North American provider with the technology to pay veterinarians directly in seconds at the time of checkout. Trupanion is listed on NASDAQ under the symbol "TRUP". The company was founded in 2000 and is headquartered in Seattle, WA. Trupanion policies are issued, in the United States, by its wholly-owned insurance entity American Pet Insurance Company and, in Canada, by Accelerant Insurance Company of Canada. Trupanion Australia is a partnership between Trupanion and Hollard Insurance Company. Policies are sold and administered by Trupanion Managers USA, Inc. (CA license No. 0G22803, NPN 9588590). For more information, please visit trupanion.com.
Contacts:
Media: Trupanion Corporate Communications
Corporate.communications@trupanion.com
Images accompanying this press release are available for use. Pictures are of various pets in their Halloween costumes.
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/ea20e913-f4ec-47b5-a39f-8c691c689f7c
https://www.globenewswire.com/NewsRoom/AttachmentNg/afb1fff5-3942-49b2-bf5c-082f346ed877
https://www.globenewswire.com/NewsRoom/AttachmentNg/742b0d6c-1791-49b4-a200-68e784bf8e76
FAQ
When does Trupanion's 'Tricked Out for Treats Pet-tacular' contest start?
What are the prizes for Trupanion's pet costume contest?
How can shelters participate in Trupanion's 'Adorably Adoptable' category?
When and where is the virtual event for Trupanion's pet costume contest?
