Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase to Help Joint Customers Transform ABM Strategy and Achieve Unprecedented Outcomes
Informa TechTarget (Nasdaq: TTGT) plans to integrate its Buyer Intelligence solution into Demandbase’s platform for joint customers by Q1 2027.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Expanded Partnership Brings More Person-Level Data and Click-Level Insights Directly into Demandbase’s AI GTM Platform
This expanded partnership will make it easier than ever for B2B marketing and sales teams to access some of the richest buyer intelligence available in B2B via the industry’s leading account-based GTM platform. With advanced account targeting capabilities and the detailed intelligence to drive hyper-personalized engagement at scale, this powerful combination will allow teams to dramatically increase ABM effectiveness and accelerate opportunities and revenue with the accounts and buying teams that matter the most. These specific, directly observed behavioral data and intent signals—such as Content Pain Points, Content Topics, and Activity Scores—come from known, opted-in contacts, offering visibility into buyer behavior not available anywhere else.
“Demandbase is one of our premier partners and a leader in GTM orchestration and ABM alignment, and integrating our Buyer Intelligence into their platform is a major priority for Informa TechTarget,” said Luke Thornton, Head of Revenue Operations, Strategy & Corporate Development, Informa TechTarget. “With this new integration, we’ll make it easier than ever for our shared customers to seamlessly incorporate our high-quality, exclusive, person-level signals into their ABM programs within Demandbase. B2B marketing and sales teams will be able to move from signal to action faster and with far greater precision than ever possible before.”
Buyer Intelligence is Informa TechTarget’s exclusive person-level intent data and insights, derived from the directly observed actions of its global business and technology decision-maker audience—whose members generate millions of exclusive intent signals daily—based on the trusted expert guidance of Informa TechTarget's award-winning editorial properties and BrightTALK webinar communities.
Informa TechTarget has consistently been recognized as an industry leader in intent data, including recognition as a Leader and Customer Favorite in Forrester Wave™: Intent Data Providers For B2B, Q1 2025 (the most recent publication of this report); a Leader in the Frost Radar™: Account-Based Marketing Platforms; and a Leader in Research in Action's Vendor Selection Matrix for Revenue Marketing Automation Platforms.
“The more we understand about who’s buying and what matters to them, the more effective every go-to-market decision becomes,” said David Fiori, Senior Manager of Partnerships, Demandbase. “By bringing Informa TechTarget’s person-level insights together with Demandbase’s account intelligence and activation capabilities, we’re giving customers an even clearer picture of their buyers, and greater precision in turning that understanding into pipeline.”
This latest integration—which builds on last year’s Informa TechTarget Account Intent Feed data integration— will bring the full power of Informa TechTarget's AI-enhanced Buyer Intelligence solution natively into the Demandbase platform for joint customers beginning in Q1 2027. Demandbase customers interested in learning more about incorporating Informa TechTarget's Buyer Intelligence into their ABM workflows are encouraged to contact their Informa TechTarget representative to schedule a consultation. To learn more about Buyer Intelligence, click here.
About Informa TechTarget
Informa TechTarget informs, influences and connects the world's technology buyers and sellers, and aims to be an indispensable partner in driving clients’ go-to-market success. With a vast reach of over 220 highly targeted technology-specific digital properties and approximately 58 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.
As a leading provider of market intelligence, industry journalism, brand and demand marketing solutions, content strategy and creation, and exclusive buyer intent data, we deliver expert-led, data-driven, and digitally enabled services that create significant impact and measurable outcomes for our clients. All of this is underpinned by a unique audience data ecosystem and fueled by buyer insights and expertise.
Informa TechTarget is headquartered in
About Demandbase
Demandbase is the AI GTM leader defining the next era of agentic marketing, helping B2B revenue teams coordinate sales, marketing, and advertising around the accounts most likely to drive pipeline. By connecting buying signals, account intelligence, and go-to-market execution in one platform, Demandbase helps teams prioritize what matters, improve visibility into performance, and move faster across the customer journey. Thousands of businesses use Demandbase to simplify go-to-market execution, reduce wasted spend, and drive measurable revenue outcomes. Learn more at www.demandbase.com
© 2026 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. All trademarks are the property of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20261021031581/en/
Media Contact:
Theresa Tepper
Public Relations
Informa TechTarget
Theresa.Tepper@informatechtarget.com
Source: TechTarget, Inc.