A year-on-year comparison measures a financial metric for a given period (month, quarter, or full year) against the same period one year earlier. Investors use it to see whether sales, profits, costs, or other figures are growing or shrinking after accounting for seasonal patterns—like comparing this August’s sales to last August’s—so trends are clearer than comparing to the immediately preceding period.
mini ledtechnical
A mini LED is a display backlighting technology that uses thousands of much smaller light-emitting diodes instead of a few large ones, allowing finer control of brightness and darker blacks across the screen. Think of it like replacing a handful of floodlights with many tiny bulbs so parts of the picture can be lit or darkened independently. Investors care because it can raise product quality, influence manufacturing costs and margins, and shift demand among component suppliers and device makers.
rgb ledtechnical
An RGB LED is a single light-emitting diode package that combines red, green, and blue emitters so its color can be mixed and changed electronically. For investors, RGB LEDs matter because they are core components in displays, lighting, and signaling products; demand, manufacturing costs, and efficiency improvements can affect suppliers’ revenues and margins much like changes in ingredient costs affect a food manufacturer. Tracking RGB LED adoption helps gauge market trends in consumer electronics and lighting.
oledtechnical
OLED is a display technology that uses thin layers of organic material that produce light when electric current passes through, enabling thinner, more flexible screens with deeper blacks and more vivid color than traditional backlit panels. Investors watch OLED adoption because it affects product appeal, manufacturing complexity and supplier relationships—wider use can boost revenues and margins for makers of phones, TVs and components, while limited adoption can shift competitive and cost dynamics.
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LONDON--(BUSINESS WIRE)--
Global TV shipments grew 3.6% year-on-year (YoY) to 48.8 million units in 2Q26, supported by demand around the FIFA World Cup and Amazon Prime day timing, despite increasingly challenging market conditions, according to the latest research from Omdia. Persistent consumer inflation and tightening memory supply are increasing cost pressures across the industry, although these factors had a limited impact on TV shipment growth during the quarter.
Regional TV shipments and year-on-year growth, 2Q26
Western Europe and North America support global TV shipment growth
China remains the largest drag on global TV shipment growth, with shipments falling 15.1% YoY following the ending of local stimulus programs. In contrast, major developed markets performed strongly during the quarter. Western Europe recorded 9.5% growth, while North America, home to two of the three World Cup host countries, grew 4.7%.
Emerging markets recorded some of the strongest growth rates. Shipments increased 14.5% in Eastern Europe and 12.8% in Latin America and the Caribbean, continuing the trend of Chinese TV brands expanding shipments into overseas markets as domestic demand remains subdued.
Memory supply pressures reshape the TV market outlook
Memory supply constraints had only a limited impact on TV shipment volumes in 2Q26, partly because brands continue to promote older product lines and draw on existing inventories of lower-cost memory. However, with memory supply expected to remain constrained and prices continuing to rise, TV prices are likely to face upward pressure this year.
Omdia also expects brands to shift further away from lower-resolution TVs toward 4K models, as lower-capacity memory products face particularly tight supply constraints.
Mini LED TV competition intensifies as more brands expand portfolios
Mini LED adoption accelerated significantly in 2Q26, accounting for 13% of global TV shipments. Samsung and LG Electronics expanded their Mini LED line-ups, while lowering entry price points, increasing competition with TCL and Hisense, which had previously led the market.
TCL held a 30.2% share of global Mini LED TV shipments in 1Q26. By 2Q26, Samsung had moved from third place to become the market leader, reaching a 28.2% shipment share.
Competition intensifies in the RGB LED TV market
Competition is also increasing rapidly in the RGB LED market, where shipments reached 295,000 units in 2Q26. Hisense held a dominant position at the beginning of the year, accounting for 77.2% of shipments, while China represented 88.8% of the market amid limited competition.
By 2Q26, Hisense’s share had declined to 42.9%, as Samsung and Sony gained significant market share.
“Prominent promotion of RGB LED TVs during the World Cup has undoubtedly helped increase consumer awareness of the technology,” said Matthew Rubin, Research Manager, TV Set Research, Omdia. “As adoption grows, RGB LED will increasingly compete with OLED in the premium segment. Consumer preferences are likely to be shaped by pricing and how clearly consumers can evaluate the differences between the two technologies.”
ABOUT OMDIA
Omdia, part of TechTarget, Inc. d/b/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients’ strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.