Omdia: Premium TV Shipment to Grow 9.3% in 2027 as Global TV Shipments Decline

Omdia sees premium TVs as better able to absorb rising component costs than entry-level models.

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LONDON--(BUSINESS WIRE)-- Global premium TV shipments are projected to grow 9.3% year-over-year (YoY), according to Omdia’s latest research. The premium segment, defined as TVs with an average selling price (ASP) above $1,000, is forecast to expand as total global TV shipments decline 1.0%.

Premium TV unit shipments by region (000's)

North America is expected to lead premium TV shipment growth, with a projected increase of 21.9% YoY in 2027. The forecasts, published in Omdia’s 2Q26 TV Sets Forecast Database, highlight the growing importance of premium models to manufacturers’ product strategies.

Rising memory costs put pressure on entry-level TVs

Rising component costs and memory shortage are putting pressure on TV manufacturers’ margins, particularly in entry-level models. For a 65-inch LCD TV with an ASP of $300, an increase of several dollars in memory costs can put additional pressure on profitability or require a higher selling price. Premium models offer greater scope to absorb same cost increase, which represents a smaller portion of their selling price.

With component supplies constrained, leading brands are prioritizing allocation to premium models to protect Enterprise Lifetime Value (ELTV) and hardware profitability. This is encouraging manufacturers to adjust their product portfolios and place greater emphasis on higher-value TVs.

"Component supply constraints are influencing TV manufacturers’ product strategies," said Patrick Horner, Practice Leader | TV Set Research – Consumer at Omdia. "Rising memory puts additional pressure on low-margin models, encouraging brands to prioritize premium TVs. Display innovations such as RGB LED backlights support this strategy by giving consumers a clearer reason to upgrade."

RGB LED backlights to account for 49% of premium TV revenue by 2030

Display innovation is supporting the shift toward premium TVs. Brands are expanding the commercialization of RGB LED backlight architectures, offering improvements in color volume, localized dimming precision, and peak brightness levels to support higher price points.

Omdia forecasts that RGB LED backlights will account for 49% of global premium TV revenue by 2030. LCD TVs using conventional backlights are projected to account for just 2% of premium TV revenue by that year, reflecting a shift in technology mix within the segment.

The outlook highlights the importance of technology upgrades and higher-value models as overall TV demand slows. North America’s projected premium shipment growth points to continued demand for advanced display features among higher-spending consumers. Manufacturers’ ability to manage component supplies and expand their premium portfolios will be important to capture this opportunity.

ABOUT OMDIA

Omdia, part of TechTarget, Inc. d/b/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients’ strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260929076423/en/

Fasiha Khan: fasiha.khan@omdia.com
Eric Thoo: eric.thoo@omdia.com

Source: Omdia

Key Terms

asp financial

Average selling price (ASP) is the typical price a company receives for a single unit of a product or service, calculated by dividing total revenue by units sold. Investors watch ASP because it shows whether a company is successfully charging more or less for its offerings — like checking the average price per loaf of bread a bakery sells — which directly affects revenue, profit margins, and the health of future sales.

rgb led backlights technical

A lighting system made of tiny red, green and blue light-emitting diodes placed behind or around a screen to produce a wide range of colors and adjustable brightness. Like mixing three paint colors to get many shades, RGB LED backlights let displays, keyboards and other devices show richer colors, dynamic effects and customizable lighting. Investors care because this feature affects product appeal, manufacturing cost, power use and supply-chain needs, which influence sales and margins.

lcd technical

A liquid crystal display (LCD) is a flat-panel screen technology that uses a layer of liquid crystals to control light and form images, like tiny adjustable window blinds that let varying amounts of light through to make pictures. Investors care because LCD production, demand and pricing affect revenue, profit margins and supply chains for electronics makers and retailers, so shifts in LCD costs or adoption can change company earnings and capital needs.