Informa TechTarget Launches AI-driven ‘Buyer Intelligence’ Solution to Accelerate B2B GTM Workflows With Actionable, Person-Level Intent Data and Insights

Informa TechTarget introduces an AI-enhanced buyer intelligence product that connects its person-level intent data directly into common B2B GTM technology stacks.

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Industry leader enhances its rich, proprietary, buying group data with AI capabilities purpose-built to deliver high-quality intent signals, behavioral insights, and personalized messaging to B2B GTM teams

NEWTON, Mass.--(BUSINESS WIRE)-- Informa TechTarget (Nasdaq: TTGT)—an indispensable partner for B2B intelligence, media, and marketing solutions—today announced the launch of Buyer Intelligence: a holistic, AI skill-enhanced intelligence solution created to transform and accelerate how B2B organizations leverage intent data to fuel their go-to-market (GTM) systems. Built on Informa TechTarget's industry-leading person-level intent data—for which the company was recognized as both a Leader and Customer Favorite in the most recent Forrester Wave™: Intent Data Providers For B2B (Q1, 2025)—Buyer Intelligence integrates powerful AI functionality to accelerate time to insight and action to power a variety of activations for B2B marketing and sales teams.

“As B2B organizations continue to invest in AI functionality for their GTM systems, their outcomes will only be as strong as their inputs. To be an indispensable partner to our customers, Informa TechTarget is delivering something fundamentally unique: an AI-driven, person-level intelligence solution built on the type of high-quality, granular data that our customers’ AI-optimized GTM systems need to be successful,” said Gary Nugent, Chief Executive Officer of Informa TechTarget. “Buyer Intelligence will help deliver better outcomes, fueled by the type of directly observed behavioral data only we can provide.”

AI capabilities embedded in Informa TechTarget’s Buyer Intelligence support use cases including buying group identification, personalized sales messaging, ABM strategy, new customer identification, campaign amplification, and content planning. These AI skills include:

• Pain Points: AI-surfaced content engagement insights—derived from the articles, videos, webinars, and related content that buyers are actively consuming, reading, and watching—that highlight the specific challenges and business problems that buying group members are researching, and why. Pain Points suggests actions, enables personalized messaging with precision, and reduces prep time for sales calls.
• Pitch Assist: An always-on intelligence layer which surfaces AI-generated messaging guidance tailored to each account's specific business problems; bridging the gap between intent signals and actionable pitch angles.
• Persona and ICP Intelligence: Turns live buying signals into a ranked market map of which customer segments are actively in-market now, flagging opportunities to identify new personas and reasons to re-evaluate an Ideal Customer Profile, complete with messaging angles for each.

Based on directly observed signals from permissioned audience members, Buyer Intelligence identifies companies and buyers actively researching solutions and the specific challenges they're seeking to address, enhanced with contextual analysis and recommended messages and actions. The data is sourced exclusively from Informa TechTarget’s global audience of engaged B2B decision-makers—who seek trusted editorial and webinar content to help them make informed purchase decisions—which generates millions of intent and behavioral signals daily.

“Over 20+ years, Informa TechTarget has forged strong relationships with tens of millions of B2B buying group members who trust the expert guidance of our award-winning editorial content and BrightTALK webinar communities. That gives our customers access to signals that simply aren't available anywhere else, and now we're making those buyer insights even more powerful and actionable,” said Mark Picone, Chief Product & Technology Officer of Informa TechTarget. “With the inclusion of purpose-built AI skills like Pain Points, Pitch Assist, and Persona and ICP Intelligence, our customers will be able to unlock even more value from the richest person-level buyer intelligence available in B2B."

In addition to access via Informa TechTarget’s Portal customer platform, Buyer Intelligence is also available via several marketing automation (MAP), customer relationship management (CRM), and account-based marketing (ABM) platforms, as well as AI-ready data clouds and modern data stack solutions.

Informa TechTarget has consistently been recognized as an industry leader in intent data by multiple analysts and reports, including recognition as: a Leader and Customer Favorite in Forrester Wave™: Intent Data Providers For B2B, Q1 2025 (the most recent publication of this report); a Leader in the Frost Radar™: Account-Based Marketing Platforms, by Frost & Sullivan; and a Leader in Research in Action’s Vendor Selection Matrix for Revenue Marketing Automation Platforms, which emphasized its integration of intent intelligence with revenue attribution capabilities.

Learn more about Buyer Intelligence at www.informatechtarget.com/products/buyer-intelligence/.

About Informa TechTarget
Informa TechTarget informs, influences and connects the world's technology buyers and sellers, and aims to be an indispensable partner in driving clients’ go-to-market success. With a vast reach of over 220 highly targeted technology-specific digital properties and approximately 58 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.

As a leading provider of market intelligence, industry journalism, brand and demand marketing solutions, content strategy and creation, and exclusive buyer intent data, we deliver expert-led, data-driven, and digitally enabled services that create significant impact and measurable outcomes for our clients. All of this is underpinned by a unique audience data ecosystem and fueled by buyer insights and expertise.

Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com and follow us on LinkedIn.

© 2026 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. All trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260915031383/en/

Media Contact:
Theresa Tepper
Public Relations
Informa TechTarget
Theresa.Tepper@informatechtarget.com

Source: TechTarget, Inc.

Key Terms

intent data technical

Intent data is information collected about people’s online actions—searches, website visits, content downloads or product comparisons—that signals they are researching or getting ready to buy. For investors, it can act like footprints or shopping receipts that reveal rising customer interest, helping predict future sales, gauge demand for products or services, and spot early shifts in market momentum before revenue changes appear on a company’s financial statements.

account-based marketing technical

A targeted business marketing approach that focuses resources on a small set of high-value customer accounts rather than broad audiences. Think of it like sending tailored invitations to a handful of key guests: campaigns are personalized, coordinated with sales, and measured for direct impact on winning and growing those accounts—information investors use to assess a company’s sales efficiency, revenue predictability, customer retention, and cost of acquiring big clients.

customer relationship management technical

Customer relationship management is the system of tools and practices a company uses to track every interaction with customers—like a combined address book, purchase history, and reminder system that sales and support teams use to keep relationships healthy. Investors care because strong CRM helps a company keep customers coming back, predict future revenue more accurately, lower sales and marketing costs, and signal whether growth is sustainable or at risk.

ideal customer profile technical

A profile that describes the type of customer most likely to buy and keep using a company’s product or service, based on attributes like industry, company size, budget, buying process, and common problems they need solved. It matters to investors because a clear profile helps predict how efficiently a company can find, sell to, and retain customers—similar to a fisherman choosing the right pond—affecting revenue growth, sales costs, and the stability of future cash flows.