The Tile Shop to Debut Exclusive Tile Collection With Nate Berkus
Rhea-AI Summary
The Tile Shop (TTSH) has announced an exclusive collaboration with renowned designer Nate Berkus for a new tile collection launching in fall 2026. The collection will be available across all U.S. Tile Shop showrooms and online at tileshop.com. The Tile Shop x Nate Berkus collection will feature floor and wall tiles in various materials and shapes, focusing on classic shades of charcoal, winter white, and terracotta.
The collaboration aims to offer customers Berkus's signature blend of contemporary and classic styling at accessible price points. This partnership joins The Tile Shop's existing exclusive collections with other notable designers including Laura Park (launching summer 2025), Alison Victoria, Jeffrey Alan Marks, and collaborations with heritage brands Laura Ashley and Morris & Co.
Positive
- None.
Negative
- None.
Insights
The Tile Shop's partnership with Nate Berkus adds to their exclusive designer collection strategy, though the 2026 launch timeline limits immediate impact.
The Tile Shop's newly announced collaboration with Nate Berkus represents an expansion of their designer collection strategy, adding to their portfolio that already includes partnerships with Laura Park, Alison Victoria, and other recognized designers. This strategic approach allows The Tile Shop to differentiate itself in the competitive home improvement retail space.
The collection features floor and wall tiles in classic, timeless materials and colorways (charcoal, winter white, terracotta) rather than trend-focused designs. This aligns with consumer preferences for enduring design elements in home renovations, where customers typically want installations to remain relevant for many years given the significant investment and permanence of tile.
However, the fall 2026 launch timeline means this particular collection won't contribute to revenue for approximately 18 months. This positions the announcement as more strategic than immediately material to financial performance. The decision to announce this partnership well in advance suggests The Tile Shop is focusing on brand positioning and building anticipation among design-conscious consumers.
The emphasis on exclusive collections reflects The Tile Shop's effort to create unique product offerings that can't be directly price-compared with big box competitors, potentially supporting margin protection. By continuing to expand their exclusive designer partnerships, The Tile Shop is clearly executing a consistent brand strategy focused on design authority rather than competing solely on price in the home improvement space.
The Tile Shop x Nate Berkus will arrive at all U.S. Tile Shop showrooms and tileshop.com starting fall 2026.
MINNEAPOLIS, May 22, 2025 (GLOBE NEWSWIRE) -- The Tile Shop (Nasdaq: TTSH) today announced a new collaboration with award-winning designer Nate Berkus. The Tile Shop x Nate Berkus, available exclusively at The Tile Shop, will debut in Tile Shop showrooms and on tileshop.com in early fall 2026. The Tile Shop x Nate Berkus collection will feature floor and wall tiles, in a diverse range of materials and shapes, anchored in a palette of classic shades of charcoal, winter white and terracotta.
“Nate is a prominent force in American design, and we’re excited to offer our customers the opportunity to bring his singular blend of contemporary and classic styling into their homes through tile,” said Kirsty Froelich, Senior Director of Design and Product Development, The Tile Shop. “Nate possesses a remarkable ability to combine materials, colors, shapes and styles to create beautiful pieces that enhance everyday living.”
Froelich added that Tile Shop customers can look forward to mixing and matching the collection’s floor and wall tiles throughout their homes to achieve a Berkus-inspired “modern, classic and refined” look at an accessible price point.
“I am so thrilled to be working with The Tile Shop. They are the very best in their category, and it’s been so great getting to bring this collection to life with their extensive know-how and capabilities,” said Berkus. “Choosing a tile for your home is a big commitment and we wanted to create an offering that feels timeless and thoughtful with colorways and patterns that are distinctly anti-trend and will stand the test of time.”
In addition to The Tile Shop x Nate Berkus, the retailer’s lineup of exclusive collections includes collaborations with famed design partners Laura Park (launching summer 2025), Alison Victoria, Jeffrey Alan Marks, Kelli Fontana and Nikki Chu, as well as heritage brands Laura Ashley and Morris & Co.
ABOUT THE TILE SHOP
Tile Shop Holdings, Inc. (Nasdaq: TTSH) is a leading specialty retailer of natural stone, man-made and luxury vinyl tiles, setting and maintenance materials, and related accessories in the United States. The Tile Shop offers a wide selection of high-quality products, exclusive designs, knowledgeable staff and exceptional customer service in an extensive showroom environment. The Tile Shop currently operates 142 stores in 31 states and the District of Columbia.
The Tile Shop is a proud member of the American Society of Interior Designers (ASID), National Association of Homebuilders (NAHB), National Kitchen and Bath Association (NKBA), and the National Tile Contractors Association (NTCA). For more information, visit www.tileshop.com. Join The Tile Shop (#thetileshop) on Instagram, TikTok, Facebook, Pinterest and YouTube.
ABOUT NATE BERKUS
Nate Berkus is one of the world’s most influential interior designers, known for his elevated yet accessible approach to interiors. His thirty-year-and-counting career has included innumerable television shows and home collections, along with designing award-winning interiors. Consistently named to the prestigious AD100 and Elle Décor A-List, Nate has been featured in AD, ELLE Décor, Vogue, The New York Times, Fast Company and The WSJ, among others. His latest book, Foundations, will be released by Simon & Schuster in November 2025. Visit nateberkus.com or @NateBerkus on Instagram for more.
Tile Shop Media Contact: mark.davis@tileshop.com
FAQ
When will The Tile Shop x Nate Berkus collection be available in stores?
What types of tiles are included in the TTSH x Nate Berkus collection?
Who are The Tile Shop's other design partners for exclusive collections?
What is the price range for The Tile Shop's Nate Berkus collection?
