Turo and Uber bring peer-to-peer car sharing to Uber Rent

Rhea-AI Summary

Uber Technologies (NYSE: UBER) and Turo have announced a significant partnership, integrating Turo's peer-to-peer car sharing marketplace into the Uber Rent platform across the United States. The collaboration allows Uber users to access and rent from Turo's diverse fleet of over 1,600 vehicle makes and models directly through the Uber app.

The integration requires users to download the Turo app for trip management and host communication. Starting summer 2025, Uber One members will earn 10% credits on Uber Rent bookings, including Turo rentals. The service will be available nationwide, except for Oregon, New York, and Washington.

This strategic partnership aims to modernize vehicle access and reduce traditional car ownership dependency by providing more flexible rental options within Uber's ecosystem.

Positive

• Integration expands Uber's service offerings and revenue streams through car sharing
• Partnership provides access to over 1,600 vehicle makes and models
• 10% Uber One credits incentivize user engagement and platform loyalty
• Nationwide availability (except 3 states) enables broad market reach

Negative

• Service unavailability in three major states (Oregon, New York, and Washington) limits market reach
• Requirement to download separate Turo app may create friction in user experience

Insights

Strategic Partnership Analyst

Uber's integration with Turo expands its mobility ecosystem and revenue opportunities while diversifying beyond ride-hailing.

This strategic partnership between Uber and Turo represents a significant expansion of Uber's mobility ecosystem. By integrating Turo's peer-to-peer car sharing marketplace into Uber Rent, Uber gains access to a diverse fleet of over 1,600 vehicle makes and models without capital investment in fleet acquisition or maintenance.

The deal strengthens Uber's position as a comprehensive mobility platform rather than just a ride-hailing service. This integration creates a potential new revenue stream through commission or referral fees on Turo bookings, though specific financial terms weren't disclosed. For context, the car rental market in the US alone exceeds $45 billion annually.

This move reveals Uber's strategic focus on becoming a one-stop mobility hub where consumers can access multiple transportation options. The additional 10% Uber One credits promotion for Uber Rent bookings indicates a strategy to drive adoption while boosting Uber One membership value.

Notably, the partnership excludes Oregon, New York, and Washington—likely due to regulatory challenges in these states regarding peer-to-peer car sharing. This highlights how regional regulations continue to shape Uber's expansion strategy.

This partnership follows Uber's established pattern of creating an ecosystem of services within its platform, similar to its successful food delivery integration. By diversifying beyond its core ride-hailing business, Uber reduces risk exposure to any single mobility segment while creating potential cross-selling opportunities between services.

Uber customers throughout the U.S. can now rent an extraordinary selection of Turo vehicles directly through the Uber platform

SAN FRANCISCO, May 15, 2025 /PRNewswire/ -- Turo, the world's largest peer-to-peer car sharing marketplace, and Uber Technologies, Inc. (NYSE: UBER) announced today that Turo vehicles are now available to rent through the Uber app in the United States. This marks the U.S. debut of the integration between Turo and Uber Rent, enabling travelers to access Turo's unique and diverse selection of vehicles within Uber's ecosystem.

Reinforcing the joint commitment to modernizing access to vehicles and reducing dependence on traditional car ownership, Uber Rent users across the country can now browse and book from Turo's extraordinary selection of vehicles, including more than 1,600 makes and models, seamlessly within the Uber app, unlocking more personalized and flexible rental options.

"Our partnership with Uber is rooted in a shared vision to unlock better car access for everyone," said Turo Vice President, Business and Corporate Development, Andro Vrdoljak. "Now, customers are able to access tens of thousands of Turo vehicles on Uber Rent in the U.S., making it even easier for travelers to find the perfect car for their needs, whether it's a rugged SUV or an EV, while further advancing our mission to put the world's 1.5 billion cars to better use."

The new integration allows Uber users to discover and reserve Turo cars directly in the Uber app.* Guests are prompted to download the Turo app ahead of their trip to manage details like pickup, communication with the host, and trip logistics, ensuring a seamless in-app experience powered by Turo's trusted host network and robust safety standards.

"We're excited to bring the Turo experience to Uber Rent in the U.S.," said Niraj Patel, Global Head of Consumer Vehicles at Uber. "Offering our customers carsharing options directly in the Uber app is an important step as we expand the ways that people move—whether they're staying local or heading out of town—with the reliability and ease they expect from Uber."

Planning a getaway? Starting this summer, members can earn 10% Uber One credits on Uber Rent bookings, including on Turo.

*Excluding Oregon, New York, and Washington

About Turo
Turo is the world's largest car sharing marketplace, where you can rent the perfect car for wherever you're going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, you can skip the rental car counter and choose from an extraordinary, totally unique selection of nearby vehicles shared by local hosts. Entrepreneurs can take the wheel of their futures by becoming hosts and building car sharing businesses on Turo, leveraging our established platform to scale their businesses to meet their goals.

With an unwavering mission of putting the world's 1.5 billion cars to better use, Turo unlocks the hidden value in idle and underutilized assets, empowering anyone to get in the driver's seat. Find your drive® — Turo.

To learn more about Turo, please visit www.turo.com.

About Uber
Uber's mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 61 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.

Media Contacts
Turo Media Team
press@turo.com
Uber Communications
press@uber.com 

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SOURCE Turo Inc.

FAQ

What is the new partnership between Uber and Turo in 2025?

Uber and Turo have partnered to integrate Turo's peer-to-peer car sharing marketplace into Uber Rent, allowing U.S. customers to rent Turo vehicles directly through the Uber app.

How many vehicle models are available through the Uber-Turo partnership?

The partnership provides access to more than 1,600 different makes and models of vehicles through Turo's marketplace.

What rewards do Uber One members get for Turo rentals?

Starting summer 2025, Uber One members will earn 10% credits on all Uber Rent bookings, including Turo rentals.

Which states are excluded from the Uber-Turo car sharing service?

The service is not available in Oregon, New York, and Washington states.

How does the Uber-Turo rental process work?

Users can browse and book Turo vehicles through the Uber app, but must download the Turo app to manage trip details, host communication, and logistics.