UFP Industries Features Innovative, Solutions-Focused Products at NAHB 2026 Builders Show

Rhea-AI Summary

UFP Industries (NASDAQ: UFPI) showcased new, solutions-focused building products at the 2026 NAHB International Builders Show in Orlando on February 17, 2026. Highlights include Deckorators Summit and new Altitude decking with a Class B flame-spread rating, ProWood TrueFrame™ Joist KDAT framing, Edge Arris™ mineral composite trim using Surestone® technology, and UFP Site Built’s Frame Forward Systems for offsite-built wall panels, floor cassettes, roof trusses and stairs.

The presentation emphasized time- and cost-saving solutions across decking, trim, framing and modular site-built systems aimed at professional builders and retailers.

News Market Reaction

-2.40%

1 alert

-2.40% News Effect

On the day this news was published, UFPI declined 2.40%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Industry tenure: over 70 years

1 metrics

Industry tenure over 70 years Company history as stated by CEO

Market Reality Check

Price: $111.38 Vol: Volume 259,033 vs 20-day ...

normal vol

$111.38 Last Close

Volume Volume 259,033 vs 20-day average 351,371, indicating below-typical trading activity ahead of this news. normal

Technical Price 114.6 is trading above the 200-day MA at 98.19 and within 2.88% of the 52-week high.

Peers on Argus

UFPI’s modest 0.13% gain contrasts with mixed peers: WFG +0.46%, SSD +0.21%, BCC...

1 Down

UFPI’s modest 0.13% gain contrasts with mixed peers: WFG +0.46%, SSD +0.21%, BCC -2.28%, GGB +1.73%, AXTA -0.55%, suggesting this product-focused news is more company-specific than sector-driven.

Historical Context

5 past events · Latest: Feb 13 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 13	Dividend increase	Positive	+0.1%	Board declared higher quarterly dividend, 3% above March 2025 level.
Feb 12	Brand campaign	Positive	-0.9%	Deckorators launched 'Year of the Front Yard' promotional design campaign.
Feb 10	Product & trends report	Positive	+1.2%	Outdoor Living Report and new Altitude/Vista products tied to IBS showcase.
Jan 29	Marketing sponsorships	Positive	-0.0%	Expanded PGA TOUR sponsorships and event presence for Deckorators brand.
Jan 27	Earnings call notice	Neutral	-1.0%	Scheduled Q4 2025 results release and conference call/webcast details.

Pattern Detected

Recent marketing and branding news has produced mixed short-term price reactions, while dividend-related announcements have aligned with mildly positive moves.

Recent Company History

Over recent weeks, UFPI has highlighted brand initiatives and shareholder returns. A dividend increase to $0.36 per share and 14 consecutive years of raises saw a small positive move. Multiple Deckorators marketing and trend campaigns around outdoor living and PGA TOUR sponsorships produced both gains and pullbacks. An upcoming earnings call was announced for Feb. 24, 2026 with a slight negative reaction. Today’s builders show product lineup extends this pattern of brand and product-focused updates.

Market Pulse Summary

This announcement highlights UFPI’s focus on value-added, solutions-driven products across decking, ...

Analysis

This announcement highlights UFPI’s focus on value-added, solutions-driven products across decking, framing, and offsite construction systems at the NAHB 2026 Builders Show. The company emphasizes innovation such as fire-resistant decking cores and mineral-based composite trim while operating near its 52-week high and above its 200-day MA. Recent history shows mixed short-term reactions to branding and marketing news, so upcoming earnings and continued execution remain key reference points for investors.

Key Terms

kiln-dried after treatment (kdat), laminated veneer lumber (lvl), mineral-based composite trim, flame-spread rating

4 terms

kiln-dried after treatment (kdat) technical

"TrueFrame™ Joist, a kiln-dried after treatment (KDAT) framing solution designed"

Kiln-dried after treatment (KDAT) describes lumber that has been treated with a preservative and then dried in a controlled oven (kiln) to remove excess moisture and stabilize the wood. For investors, KDAT matters because it typically means higher durability, fewer defects like warping or shrinking, easier handling and installation, and often higher market value and lower warranty or replacement risk compared with untreated or only-treated-at-yard wood.

laminated veneer lumber (lvl) technical

"TrueFrame Joist is lighter than laminated veneer lumber (LVL) or steel"

An engineered wood product made by bonding many thin layers of wood together under heat and pressure to form long, stable beams and panels. Think of it as sliced bread glued back into a single, stronger loaf shaped for use as columns, headers or floor joists. Investors watch LVL because its demand and price track construction and remodeling activity; changes in supply, raw‑material costs or building trends can affect manufacturers’ revenues and margins.

mineral-based composite trim technical

"Edge ... exhibited its mineral-based composite trim, Arris™, introducing to the category"

A mineral-based composite trim is a finished edging or decorative piece made from a mix of powdered minerals (like calcium or stone) combined with binders to form a durable, lightweight material used around windows, doors, walls, or vehicle interiors. For investors it matters because this material can cut manufacturing costs, improve durability and fire or moisture resistance, and affect sustainability claims and regulatory compliance—factors that influence product margins, warranty risk and market demand.

flame-spread rating technical

"Altitude decking line, built with a fire-resistant core and featuring a Class B flame-spread rating"

A flame-spread rating is a standardized number that shows how quickly fire travels across the surface of a material during a controlled laboratory test; lower numbers mean the surface resists spreading flame better. For investors, the rating matters because it affects a product’s ability to meet building codes, sell into regulated markets, influence insurance premiums and liability risk, and therefore can change production costs, market access and long-term revenue prospects.

AI-generated analysis. Not financial advice.

ORLANDO, Fla., Feb. 17, 2026 /PRNewswire/ -- UFP Industries, Inc. (NASDAQ: UFPI) and its family of companies showcased a collection of new products and brands at the 2026 NAHB International Builders Show aimed at providing customers with innovative time- and cost- saving solutions and driving the construction industry forward.

The company's premier retail brand, Deckorators® (booth W2573), continues to redefine outdoor living spaces. The Deckorators booth at IBS featured both the Summit decking line— manufactured with Deckorators' proprietary Surestone® technology – and the brand's new Altitude decking line, built with a fire-resistant core and featuring a Class B flame-spread rating.

Also featured is ProWood's new TrueFrame™ Joist, a kiln-dried after treatment (KDAT) framing solution designed for use in deck substructures. TrueFrame Joist is lighter than laminated veneer lumber (LVL) or steel and helps reduce cupping, twisting, and warping for cleaner cuts and greater stability.

Edge (booth W2567), a leader in exterior trim and siding products, exhibited its mineral-based composite trim, Arris™, introducing to the category the first product of its kind. Using proprietary Surestone® technology, Arris trim is light, durable and resists the cracking and separation common in other PVC or wood composite trim products over time.

Finally, UFP Site Built launched Frame Forward Systems (booth: W7389), combining offsite precision with onsite execution– wall panels, floor cassettes, roof trusses and stairs, all built accurately and delivered on time. Frame Forward Systems provides a system approach that delivers speed, savings, safety and service at every step of a project– from design through delivery.

"Our company has been a trusted industry leader for over 70 years. Today, we're driving our business forward by bringing value-added, solutions-focused products to market that anticipate our customers' needs and fuel innovation in our core markets," said Will Schwartz, CEO of UFP Industries. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/ufp-industries-features-innovative-solutions-focused-products-at-nahb-2026-builders-show-302689060.html

SOURCE UFP Industries, Inc.

FAQ

What new decking products did UFP Industries (UFPI) show at NAHB 2026?

UFP Industries displayed the Deckorators Summit line and the new Altitude decking with a Class B flame-spread rating. According to the company, Altitude features a fire-resistant core while Summit uses Deckorators' proprietary Surestone® technology for durability.

What is ProWood's TrueFrame Joist and how does UFPI describe its benefits?

TrueFrame Joist is a kiln-dried after treatment (KDAT) framing solution intended for deck substructures. According to the company, it is lighter than LVL or steel and reduces cupping, twisting and warping for cleaner cuts and greater stability.

What is Edge Arris trim introduced by UFPI at the Builders Show?

Edge Arris is a mineral-based composite exterior trim product using Surestone® technology. According to the company, Arris is light, durable and resists cracking and separation common in some PVC or wood composite trims.

What does UFP Site Built's Frame Forward Systems include and who is it for?

Frame Forward Systems combines offsite precision with onsite execution, offering wall panels, floor cassettes, roof trusses and stairs. According to the company, the system targets builders seeking speed, savings, safety and reliable delivery from design through installation.

When and where did UFPI present these products and which brand booths were featured?

UFP Industries presented at the 2026 NAHB International Builders Show in Orlando on February 17, 2026. According to the company, featured booths included Deckorators (W2573), Edge (W2567), and UFP Site Built (W7389) among others.