Frontier Airlines Is Ready to Be Your New Love: Low Fares, Free Bags, and More!
Rhea-AI Summary
Frontier Airlines (ULCC) has launched a major promotional campaign called 'Your New Love' running through August 18, 2025. The promotion offers customers a free Economy Bundle including carry-on bag, seat selection, and flight changes for all bookings made by March 24, 2025. Additionally, customers can receive a free checked bag using promo code 'FREEBAG' for flights from May 28 through August 18.
The airline announced significant product enhancements including UpFront Plus seating with extra legroom and guaranteed empty middle seats. Future improvements planned for late 2025 include First Class seating on all flights and free unlimited companion travel for loyal customers. Fares for the promotion start at $39 each way.
The company also highlighted its FRONTIER Miles program, offering 10X miles per dollar spent, with multipliers increasing up to 20X for elite status members. Elite status can be achieved at 10,000 miles and includes benefits like priority boarding and free bags.
Positive
- Introduction of premium UpFront Plus seating with guaranteed empty middle seats
- Planned launch of First Class service on all flights in late 2025
- New unlimited companion travel program for loyal customers
- Competitive rewards program with 10-20X miles multiplier
- Promotional fares starting at $39 each way
Negative
- Promotional benefits are temporary unless adoption meets undisclosed targets
- booking window until March 24, 2025
- Blackout dates apply for promotional fares
- Travel restricted to Tuesday, Wednesday, and Saturday for lowest fares
News Market Reaction – ULCC
In the trading session that priced this news, ULCC declined 3.41%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Breaking up with your old airline? We're here for you! "Your New Love" includes free carry-on, free checked bag (with promo code), free seat selection, and free flight changes
For all bookings for nonstop travel starting today through Aug. 18, customers can receive the Economy Bundle for FREE1, with perks travelers love, including a free carry-on bag, free seat selection, and free flight changes. Plus, we're throwing in a free checked bag2 for flights departing May 28 through Aug. 18 (with promo code FREEBAG)! Fares start as low as
"We've always had heart," said Barry Biffle, CEO, Frontier Airlines. "Some airlines are walking away from what travelers love, but we're running towards it. Think of this as the ultimate 'divorce your old airline' deal. If travelers show us the love, we'll make these perks permanent."
Love This Deal? Let's Make It Last!
Help us write the next chapter of a traveler-airline love story. If travelers show us they love this deal, we might just make it permanent. The more people who jump on board, the better the chances of making this the new normal.
"At the end of the day, travelers just want to be valued," said Biffle. "We're bringing back the things people love about flying - free bags, free seat selection, and flexibility - without the extra fees. No games, just great value."
Frontier Airlines has introduced sweeping changes to its product and customer service offerings, ushering in 'The New Frontier.' Among the enhancements is UpFront Plus seating, an upgraded seating option with extra leg and elbow room in the first two rows of the aircraft. Customers in UpFront Plus enjoy a window or aisle seat with extra legroom and a guaranteed empty middle seat. In the coming months, the airline will introduce free, unlimited companion travel for its most loyal customers. Debuting in late 2025, Frontier will also begin offering First Class seating on every flight, combining unmatched comfort and space at Frontier's trademark affordable prices.
Frontier continues to innovate with its industry-leading frequent flyer program, FRONTIER Miles, which allows customers to 'Get It All For Less.' Members earn miles quickly and get rewarded for each dollar spent on Frontier products. Miles accrue based on dollars spent with a standard 10X multiplier:
1Terms and Conditions:
Available only for new nonstop bookings at flyfrontier.com and in the Frontier mobile app. To receive promotional pricing, flight and bundle must be purchased by 11:59pm Eastern time on March 24, 2025 for travel through August 18, 2025. Economy Bundle must be selected at the time of flight purchase.
2Terms and Conditions: FREEBAG
Available only for new bookings at flyfrontier.com and in the Frontier mobile app. To receive promotional pricing, customer must enter promo code FREEBAG during new flight purchase made by 11:59pm Eastern time on March 24, 2025 for travel from May 28, 2025 through August 18, 2025. Limit one free Checked Bag per person, per direction, weight limit applies.
*About the Promotional Fare Offer:
Tickets must be purchased by 11:59 pm Eastern time on Mar. 24, 2025. Sale fares are valid for nonstop travel on Tuesday, Wednesday and Saturday, for departures through Aug. 18, 2025. 21-day advance purchase is required. The following blackout travel dates apply: May 27, 2025; Jul. 2, 5, 2025. Not all markets are available for all dates of travel. Round trip purchase is not required. All travel rules will apply, including Frontier Airlines' Contract of Carriage.
About Frontier Airlines:
Frontier Airlines is dedicated to providing outstanding value and an exceptional travel experience. With the largest and youngest A320neo family fleet in the
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SOURCE Frontier Group Holdings, Inc.