URBAN ONE TO EXPAND SPANISH LANGUAGE PROGRAMMING WITH LOCAL MANAGEMENT AGREEMENT WITH LA MEGA MEDIA AND LAZO MEDIA; CLAUDIA DELEON APPOINTED VP, GENERAL MANAGER OF ITS CLEVELAND MARKET AND HEAD OF SPANISH BROADCAST OPERATIONS
Urban One has announced a Local Management Agreement with La Mega Media and Lazo Media to expand Spanish-language programming across Ohio markets and Indianapolis.
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Rhea-AI Summary
Urban One has announced a Local Management Agreement with La Mega Media and Lazo Media to expand Spanish-language programming across Ohio markets and Indianapolis. The company will operate stations under the La Mega brand in Cleveland, Columbus, Cincinnati, and Indianapolis, effective November 1, 2024. Claudia DeLeon, former COO of La Mega Media, has been appointed VP, General Manager of the Cleveland market and Head of Spanish Broadcast Operations. The company will broadcast on specific frequencies in each market and discontinue the La Grande brand. Urban One now operates Spanish-speaking radio stations in these markets, alongside Telemundo television affiliates in Columbus and Indianapolis.
Positive
- Strategic expansion into Spanish-language broadcasting market
- Addition of experienced executive Claudia DeLeon to leadership team
- Strengthened market presence across multiple Ohio markets and Indianapolis
- Integration of established La Mega brand into portfolio
- Diversification of broadcasting portfolio with both radio and television assets
Negative
- None.
Details
News Market Reaction – UONE
The recorded move for UONE in the trading session of this news was +15.80%.
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AI-generated analysis. How Rhea-AI works. Not financial advice.
"We are thrilled to align with such a well-established brand in
In each market, La Mega will broadcast on the following frequencies:
Cleveland, OH : 1300 WJMO-AMColumbus, OH : 107.1 & 103.1 WWLG-FM & WWLA-FMCincinnati, OH : 101.5 WIZF-HD2-FMIndianapolis, IN : 105.1 WHHH-HD2
"This rebranding marks a significant enhancement to our Spanish-language media presence in
With this transition, Urban One will operate under the La Mega brand on these stations, discontinuing the La Grande brand. Urban One now owns and/or operates Spanish-speaking radio stations in
About Urban One, Inc.
Urban One, Inc. (urban1.com), together with its subsidiaries, is the largest diversified media company that primarily targets Black Americans and urban consumers in
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SOURCE Urban One, Inc.
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