From Warehouse to Doorstep in Hours: Roadie and Centiro Simplify Same-Day Delivery for Retailers

Key Terms

3pls technical

3PLs are third‑party logistics providers — outside companies hired to handle warehousing, packing, shipping and related supply‑chain services for a business. Think of them as a professional moving and delivery team a company rents instead of running its own trucks and warehouses. Investors care because using 3PLs changes a company’s costs, speed of delivery, inventory flexibility and exposure to logistical risks, all of which can affect sales, margins and growth prospects.

cross-dock technical

Cross-dock is a logistics practice where incoming goods are moved directly from inbound to outbound vehicles with little or no storage time, like luggage transferred between planes at an airport hub instead of being shelved. For investors, cross-docking can cut inventory costs, speed customer deliveries and improve cash flow and margins, but it also depends on tight coordination and reliable transportation, so operational execution affects financial outcomes.

api technical

An API, or Application Programming Interface, is a set of rules that allows different software programs to communicate and work together smoothly, much like a waiter translating your order into the kitchen and then bringing your meal back. For investors, APIs are important because they enable real-time access to financial data, trading systems, and other digital services, making it easier to make informed decisions quickly and efficiently.

ATLANTA--(BUSINESS WIRE)-- Roadie, a UPS company (NYSE: UPS), today announced a new integration with Centiro that enables large retailers and 3PLs to scale same-day delivery quickly and cost-effectively without disrupting warehouse operations.

Built around Roadie’s RoadieXD® cross-dock solution, the capability was rapidly designed and deployed in just weeks – leveraging deep integration expertise and a scalable architecture. This enabled a major national retailer to go live ahead of the holiday rush with minimal operational lift. By combining Roadie’s nationwide same-day delivery infrastructure with Centiro’s delivery management platform, retailers can access Roadie’s speed and flexibility through existing shipping workflows. Headquartered in Sweden with a significant U.S. presence, Centiro is also a multiple-time “Partner of the Year” winner within the UPS Ready Program.

In many high-volume warehouses, shipment data must be transmitted to a carrier at the exact moment a shipping label is printed, a requirement that can create bottlenecks during peak periods. When order volumes surge, systems can stall or slow down, making it harder for teams to keep packages moving.

The Roadie-Centiro integration introduces a more flexible model. Warehouse teams can pick, pack and print Roadie delivery labels alongside other carriers using existing workflows, while delivery data is transmitted to the Roadie platform shortly afterward in scheduled batches. This separation of label printing and data transmission allows distribution centers to maintain full operational speed – even during periods of high demand.

The result is faster same-day fulfillment without operational slowdowns or system bottlenecks. Retailers using Centiro’s platform can now tap into Roadie’s nationwide delivery network to optimize for both speed and cost while maintaining warehouse efficiency.

“For retailers, adding speed shouldn't require complexity or compromise efficiency,” said Dennis Moon, COO at Roadie. “As an additional end-to-end solution for UPS customers and others, we are able to reach 97% of U.S. households – connecting distribution centers to the doorstep with the scale, reliability and operational consistency today’s customers expect. Together with Centiro, we’re embedding same-day delivery directly into existing enterprise workflows, making it easier to scale without disruption.”

“This project demonstrates the art of the possible in a high volume environment, focusing on fluid warehouse operations and still retaining all the value in what the carrier can provide,” said Matthew Gale, VP Operations at Centiro. “By working closely with Roadie, we enabled a deferred transaction model that removes API bottlenecks, preserves warehouse velocity, and still delivers true same-day fulfillment at scale. It’s a practical example of how flexibility and speed can coexist in high-volume distribution environments.”

About Centiro

Centiro is a global delivery management software provider headquartered in Sweden. The company connects retailers and brands to carrier networks, providing scalable execution, real-time insights, and flexible shipping options.

About Roadie

Roadie, a UPS company, is a leading logistics and delivery platform that helps businesses tackle the complexities of modern retail with unmatched delivery coverage, flexibility and visibility. Reaching 97% of U.S. households across more than 30,000 zip codes — from urban hubs to rural communities — Roadie provides seamless, scalable solutions that meet a variety of delivery needs.

With a network of more than 310,000 independent drivers nationwide, Roadie offers flexible delivery solutions that make complex logistics challenges easy, including solutions for local same-day delivery, delivery of big and bulky items, ship-from-store and DC-to-door. For more information, visit www.roadie.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260415395807/en/

Centiro:
Matthew Gale
+1.617.356.4175
Matthew.Gale@centiro.com

Roadie:
Heather Hughes
+1.678.557.3493
hhughes@roadie.com

Source: Roadie