Honda Selects Upstart Auto Retail as a Digital Retailing Partner

Upstart (NASDAQ: UPST) announces its Auto Retail platform has been certified as a Honda Digital Solutions partner, enhancing car purchasing for Honda dealers and customers nationwide.

Rhea-AI Impact

(Moderate)

Rhea-AI Sentiment

(Neutral)How Sentiment works

Sentiment and the balance of points

Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.

How Sentiment works How the balance works

Tags

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google

10/28/2022 - 08:00 AM EDT

SAN MATEO, Calif.--(BUSINESS WIRE)-- Upstart (NASDAQ: UPST), a leading artificial intelligence (AI) lending marketplace, today announced Upstart Auto Retail’s certification as a Honda Digital Solutions (HDS) partner. As an HDS Digital Retailing solution, Upstart Auto Retail’s modern car buying software is now available to Honda dealers and customers nationwide.

Millennial and Gen Z consumers purchase the majority of new and used cars in the U.S. Upstart Auto Retail helps Honda dealers provide the fast, transparent, and convenient car buying experience that most consumers now expect. From building and pricing, all the way through to F&I and signatures, Upstart Auto Retail’s easy integrated workflow gives Honda customers a consistent omnichannel purchasing journey that serves them when, where, and how they want to interact.

“Today’s customers do a lot of the car-buying process online before heading to the dealership, so Upstart Auto Retail gives them an intuitive mobile and web experience and seamless transitions to the showroom floor,” said Michia Rohrssen, GM of Upstart Auto Retail. “Honda has always had some of the most loyal customers, and our digital retail platform will enable Honda dealers to provide a best-in-class purchasing experience and boost sales.”

Honda offers a full line of clean, safe, fun, and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. Upstart Auto Retail supports Honda’s commitment to helping Honda retailers improve relationships with customers and enrich the overall customer experience, while increasing sales and profitability.

“What I love most about Upstart Auto Retail is that it’s a combination of a high-quality digital retail tool with an in-store app that streamlines the process for both customers and sales—making it a game changer,” says Scott Thomas, General Manager of Buckeye Honda. “It’s a customer experience tool, a retention tool, and a profit generator all wrapped up into one.”

With today’s news, Upstart Auto Retail, the fastest growing digital retail software for dealerships (Automotive Market Data, Q2 2022), adds Honda to its growing roster of OEM certifications including Kia, Lexus, Mitsubishi, Subaru of America, Toyota, and Volkswagen.

About Upstart
Upstart (NASDAQ: UPST) is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart’s AI platform, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates for every race, ethnicity, age, and gender, while simultaneously delivering the exceptional digital-first lending experience their customers demand. More than two-thirds of Upstart loans are approved instantly and are fully automated. Upstart was founded by ex-Googlers in 2012 and is based in San Mateo, California and Columbus, Ohio.