Kevin Guest Encourages Confidence, Personal Growth for International Boost Self-Esteem Month

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USANA Health Sciences (NYSE: USNA) Executive Chairman Kevin Guest is promoting International Boost Self-Esteem Month this February, sharing personal experiences and strategies for building confidence. Guest, author of 'All the Right Reasons,' recounts how healthy self-esteem helped him overcome a major business setback to eventually lead a billion-dollar global company.

Guest outlines five key strategies for building self-esteem: practicing self-compassion, setting achievable goals, challenging negative thoughts, practicing daily gratitude, and learning assertiveness skills. The initiative aligns with USANA's commitment to health and wellness across its operations in 25 countries since its founding in 1992.

Proceeds from Guest's book sales support hunger relief, with each book purchase providing 40 meals to children in need.

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• Company operates in 25 global markets
• Maintains billion-dollar business status

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• None.

SALT LAKE CITY, Feb. 3, 2025 /PRNewswire/ -- Throughout February, Kevin Guest invites individuals everywhere to celebrate International Boost Self-Esteem Month—a time dedicated to building confidence, fostering self-worth and inspiring personal empowerment.

Because self-esteem is the cornerstone of a healthy, fulfilling life—shaping relationships, fueling careers and influencing overall well-being—now is the ideal time for individuals to prioritize themselves and take meaningful steps toward becoming more confident and empowered.

"A healthy self-esteem energized me to power through a colossal failure to lead a billion-dollar global company," said Kevin Guest, Executive Chairman of USANA Health Sciences (NYSE: USNA), a nutritional supplement company in 25 worldwide countries.

After presenting to executives at a major U.S. retailer, Guest was bluntly told he had "completely wasted" their time, which spiraled him into an all-time low, he writes in his bestselling book, "All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony."

"We were shot down in such an embarrassing manner and absolutely demoralized that my business partner and I could have told ourselves we were failures, that we had no business being in video production," he said. "Instead, we determined to use our failure as a stepping stone for our success." 

During a long layover in Denver, Guest and his business partner wrote a business plan on the back of about 20 napkins, a gutsy feat that launched their careers to higher levels than they imagined.

"This month offers a unique opportunity to pause, reflect and begin taking meaningful steps toward valuing yourself more deeply," said Guest. "Everyone has setbacks, but the success secret lies in how you respond. And that starts with boosting your self-esteem."

To make this month both inspirational and actionable, the acclaimed author and executive chairman outlines five effective strategies to help build stronger self-esteem every day.

1. Practice Self-Compassion. "Give yourself the grace you'd offer a close friend," he said. "Start each day by treating yourself with kindness. When you make a mistake, remind yourself that no one is perfect and instantly replace self-criticism with supportive words like 'I'm doing the best I can.'"
2. Set Achievable Goals. "Building self-esteem comes from celebrating progress, not perfection," Guest said. "Break larger goals into small, actionable steps because tracking your wins—no matter how small—will boost confidence."
3. Challenge Negative Thoughts. "Negative self-talk can feel automatic, but push back," he said. "Ask yourself, 'Is this thought based on fact or an unfair assumption?' Replace critical self-talk with statements that reflect your strengths."
4. Practice Daily Gratitude. "Gratitude is powerful and shifts focus from what's missing to what's meaningful," Guest said. "Each day write down three things you're grateful for. This practice rewires your brain to recognize the good and build a habit of optimism."
5. Learn Assertiveness Skills. "The ability to assert your thoughts, needs and boundaries with confidence is essential for healthy relationships and self-respect," he said. "Practice saying how you feel and what you need in calm but firm tones. Assertiveness isn't aggression, it's self-respect in action."

Each day of International Boost Self-Esteem Month is an opportunity to take small but powerful steps toward a better version of yourself.

"Remember, these strategies aren't about overhauling who you are," Guest said. "They're about discovering and celebrating your best qualities."

More inspiring examples of the power of boosting self-esteem are shared throughout All the Right Reasons, where all proceeds go to feeding hungry children. Each book purchase provides 40 meals. For more information, visit www.kevinguest.com.

USANA Health Sciences (NYSE: USNA), a global leader in health and wellness products, has long recognized the importance of social wellness in building a successful business. From its founding in 1992, USANA has focused on clear and concise communication to build trust with its customers and distributors in 25 countries. For more information about USANA Health Sciences and its dedication to promoting health, wellness, and entrepreneurial success, visit USANA.com.

MEDIA CONTACT:
Tim Brown, Candid Communications
tim@candidcom.com

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SOURCE USANA

FAQ

What is USANA's (USNA) current global market presence?

USANA Health Sciences operates in 25 countries worldwide as a global health and wellness products company.

How does Kevin Guest's book sales benefit charitable causes?

All proceeds from 'All the Right Reasons' go toward feeding hungry children, with each book purchase providing 40 meals.

When was USANA Health Sciences (USNA) founded?

USANA Health Sciences was founded in 1992.

What is USANA's (USNA) current business scale?

USANA is described as a billion-dollar global company in the health and wellness sector.