USANA CEO Kevin Guest Calls on People to Find a Way to Serve Others, Then Act
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Rhea-AI Summary
USANA (NYSE: USNA) Chairman and CEO Kevin Guest is encouraging people to make service an intentional part of daily life, promoting what he calls The Holland Principle: “find opportunities to serve, then act.” Drawing on his volunteer missionary service in the Netherlands and his leadership experience, Guest emphasizes that good intentions only matter when they lead to concrete action.
He outlines three steps: pay attention to those under pressure or isolated, start small and act immediately, and make service a recurring habit. Guest highlights examples from his family’s traditions and from humanitarian trips with USANA founder Dr. Myron Wentz. According to USANA, the USANA Foundation has delivered over 120 million meals and is aiming to feed 20,000 families by the end of 2026, while Guest stresses that meaningful service is not about money or recognition but about consistently helping those less fortunate.
Details
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Key Figures
- Meals Delivered
- over 120 million meals
- USANA Foundation efforts
- Families Targeted
- 20,000 families
- Target by the end of 2026
Historical Context
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24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
servant leadership technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
The invitation reflects what Guest calls The Holland Principle in his book, All The Right Reasons: 12 Timeless Principles for Living a Life in Harmony: "Find opportunities to serve, then act."
"No matter how unexceptional we think we are, each of us has a great capacity to help others, to make someone's life better," said Guest.
Guest developed the principle during volunteer missionary service in
That lesson has stayed with him throughout his life and leadership career: good intentions matter only when they lead to action.
"You don't have to leave town to serve people," he said. "Countless needs are everywhere. How many people just need a friend, someone to talk to or sit with, someone to say hello and care about them?"
In his bestseller, Guest recalled meeting with a woman struggling in her marriage. As she talked for an hour, he listened without interrupting. Later, her husband thanked Guest for helping. Guest told him, "I think you need to listen more."
"Sometimes servant leadership is giving someone a listening ear without judging them," Guest said. "I've found it's better to listen more than you talk."
Guest offers three ways to put The Holland Principle into action:
1. Pay attention. Look for the coworker under pressure, the neighbor who needs help, the isolated family member or someone who needs a listener.
2. Start small and start now. Make the call. Send the message. Offer a ride. Deliver a meal. Listen without judging. The act matters more than its size.
3. Make service a habit. Guest and his family made a Christmas Eve tradition of serving others, from helping at a homeless shelter to assisting families in need.
Guest has also seen the principle applied through USANA. Traveling with USANA founder Dr. Myron Wentz to humanitarian projects, he witnessed the impact of food and nutrition assistance. Through such efforts, the USANA Foundation has delivered over 120 million meals and aims to feed 20,000 families by the end of 2026.
But Guest stresses that meaningful service should not be measured by money, scale or recognition.
"Those of us with plenty have the highest obligation to serve and help those who are less fortunate," he said. "You can make the world a better place and change your own life in the process."
Guest's invitation comes down to three actions: look around, find the need, do something.
About Kevin Guest
Kevin Guest is Chairman and CEO of USANA Health Sciences, a global health and wellness company based in
About USANA Health Sciences
USANA (NYSE: USNA) has provided nutrition and lifestyle products for more than 30 years. Its portfolio includes award-winning supplements, Celavive® skincare and healthy living products. USANA products are used by athletes, Olympians and health-conscious consumers in more than 25 markets worldwide.
MEDIA CONTACT:
Tim Brown, Candid Communications
tim@candidcom.com
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SOURCE USANA
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