Protein Pop Launches Protein Pop Balance, a Clear Prebiotic Soda with 15 Grams of Protein and 5 Grams of Fiber
Rise Wellness expands its Protein Pop lineup with a zero-sugar, clear prebiotic soda offering protein, collagen, fiber, and gut-focused benefits.
Rhea-AI Summary
Rise Wellness (USNA) launched Protein Pop Balance, a clear, sparkling prebiotic soda with 15 grams of protein and 5 grams of fiber. The drink combines 10 grams of clear whey protein isolate and 5 grams of collagen, plus added prebiotics, and contains zero sugar, no artificial sweeteners, no caffeine, and no gluten.
Protein Pop Balance debuts in four flavors—Lime Slush, Tropical Pineapple, Watermelon Lime, and Fruit Punch—and is available online at proteinpop.com and Amazon, with distribution expanding to Target and other major retailers in mid-September. It joins the existing Protein Pop and Protein Pop Max beverages, rounding out a three-product, protein-forward lineup.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Sep 01 | service commentary | Neutral | -1.8% | CEO commentary promoting service and USANA Foundation charitable activity |
| Aug 17 | product launch | Positive | -3.7% | Clear protein, creatine, and electrolyte drink mix launch |
| Aug 05 | leadership commentary | Neutral | -34.2% | CEO shared workplace and home happiness practices |
| Aug 04 | Q2 earnings report | Negative | -34.2% | Sales decline, net loss, impairment charge, and reduced 2026 outlook |
| Jul 30 | consumer study | Positive | -2.2% | Twelve-week Glow study reported self-assessed skincare improvements |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent positive or informational announcements were followed by declines, while the negative Q2 earnings report aligned with a sharp decline.
Key Terms
clear whey protein isolate technical
prebiotics medical
stevia leaf extract blend technical
reb a technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Sip smart with our clear prebiotic soda — a balanced refresher for when you're on the go
Protein Pop Balance delivers 15 grams of protein, including 10 grams of clear whey protein isolate and 5 grams of collagen. The beverage also includes added prebiotics and 5 grams of fiber, working together to support a happy gut. This lightly carbonated, soda-like beverage is a balanced alternative to traditional protein shakes. The beverage contains 0 grams of sugar, is sweetened with a premium stevia leaf extract blend (Reb A, Reb M), and contains no artificial sweeteners, no caffeine, and no gluten, making it a refreshing, satisfying option for any time of day.
"Protein Pop Balance is all about giving people a lighter way to stay on track," said Darin Perry, CEO of Rise Wellness. "It's a smart way to support your gut and your protein goals at the same time — without it feeling heavy. Balance brings together prebiotics, protein, collagen, and fiber in one can that's easy for consumers to grab and go."
Rounding Out the Protein Pop Lineup
Protein Pop Balance joins a lineup that now spans three distinct offerings. The original Protein Pop delivers 22 grams of whey protein isolate in a non-carbonated, clear format. Protein Pop Max (formerly Protein Pop Plus) delivers 30 grams of protein and bovine collagen in a carbonated can. With Protein Pop Balance, consumers receive a balance of lighter-protein, collagen, fiber, and prebiotic built for gut health, all in a refreshing beverage suited to any part of their day. All three — Protein Pop, Protein Pop Max, and Protein Pop Balance — are available at proteinpop.com, on Amazon, and at Target and other major retailers beginning mid-September.
About Protein Pop
Protein Pop is one of two brands owned by Rise Wellness, a wholly owned subsidiary of USANA Health Sciences, Inc. Protein Pop is a clear, ready-to-drink protein beverage brand delivering high-quality protein in a light, refreshing format. Designed as an alternative to traditional creamy protein shakes, Protein Pop offers a clean, modern approach to functional beverages that fit seamlessly into everyday routines. The Protein Pop lineup includes Protein Pop, Protein Pop Max, and Protein Pop Balance. For more information, visit www.proteinpop.com.
About USANA Health Sciences, Inc.
USANA Health Sciences, Inc. (NYSE: USNA) is a health and wellness company that owns and operates a portfolio of brands dedicated to helping people live healthier, more vibrant lives. Founded in 1992, USANA's core business develops and manufactures premium nutritional supplements, functional foods, and personal care products for Brand Partners and Preferred Customers across 25 global markets. Its portfolio also includes Hiya Health Products (
More information on USANA can be found at www.usana.com. More information on Hiya is available at www.hiyahealth.com. More information on Rise Bar is available at www.risebar.com.
Investor & Media Contacts
Media Contact:
Sam Hallman
(801) 707-9941
sam@risewellnessinc.com
Investor Contact:
Andrew Masuda
Investor Relations
(801) 954-7201
investor.relations@usanainc.com
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SOURCE USANA
FAQ
What is Protein Pop Balance launched by Rise Wellness (USNA)?
Protein Pop Balance is a clear, sparkling prebiotic soda with 15 grams of protein, including 10 grams of clear whey protein isolate and 5 grams of collagen, plus 5 grams of fiber and added prebiotics. It is positioned as a lighter, gut-friendly alternative to traditional protein shakes.
How much protein and fiber does Protein Pop Balance from USNA provide per can?
Each can of Protein Pop Balance delivers 15 grams of protein and 5 grams of fiber. The protein comes from 10 grams of clear whey protein isolate and 5 grams of collagen, combined with added prebiotics aimed at supporting gut health.
What flavors are available for Protein Pop Balance by Rise Wellness (USNA)?
Protein Pop Balance launches in four flavors: Lime Slush, Tropical Pineapple, Watermelon Lime, and Fruit Punch. These options are designed to offer a lighter, soda-like experience while delivering protein, collagen, fiber, and prebiotics in a ready-to-drink format.
Where and when can consumers buy Protein Pop Balance from USNA?
Protein Pop Balance is available online at proteinpop.com and on Amazon. Distribution is expanding to Target and other major retailers beginning in mid-September, when all three Protein Pop beverages will be offered in stores alongside online channels.
How does Protein Pop Balance differ from Protein Pop and Protein Pop Max?
Protein Pop Balance focuses on a lighter profile with 15 grams of protein, collagen, fiber, and prebiotics. The original Protein Pop offers 22 grams of whey protein isolate in a non-carbonated clear drink, while Protein Pop Max provides 30 grams of protein and bovine collagen in a carbonated can.
What sweeteners and ingredients are used in Protein Pop Balance (USNA)?
Protein Pop Balance contains 0 grams of sugar and is sweetened with a premium stevia leaf extract blend (Reb A, Reb M). It includes clear whey protein isolate, collagen, added prebiotics, and 5 grams of fiber, and it has no artificial sweeteners, no caffeine, and no gluten.