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USANA Health Sciences Renews Four-Year Partnership with Nordiq Canada, Deepening Commitment to Clean Sport and Elite Athlete Nutrition

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USANA Health Sciences (NYSE: USNA) has renewed its partnership with Nordiq Canada, extending its role as the official nutrition partner for Canada’s elite cross-country ski athletes through the 2030 Olympic Winter Games and beyond. USANA will continue supplying NSF Certified for Sport® nutritional products aimed at supporting performance, normal muscle recovery after exercise, and long-term health.

The renewal emphasizes both organizations’ shared focus on athlete well-being, clean sport, and integrity. USANA highlights this agreement as part of its broader mission to empower healthy living and to strengthen its presence and community-focused partnerships in the Canadian market.

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News Market Reaction – USNA

+2.66%
1 alert
+2.66% Session close to close
$402.86M Market Cap
1.1x Rel. Volume

In the Jul 20 session, USNA gained 2.66%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

Insiders sold 32,545 shares with 0 reported purchases during the 90-day review, while short position...
Analysis

Insiders sold 32,545 shares with 0 reported purchases during the 90-day review, while short positioning was low. Against that platform backdrop, the partnership renewal adds brand context; insider selling remains a risk to monitor.

Key Figures

Partnership term: Four years Support period: 2028 and beyond Olympic horizon: 2030 Olympic Winter Games +2 more
5 metrics
Partnership term Four years Renewed Nordiq Canada agreement
Support period 2028 and beyond Elite Canadian cross-country ski athletes
Olympic horizon 2030 Olympic Winter Games Nutritional product supply agreement
Olympic medals Two-time Olympic medalist Nordiq Canada CEO Beckie Scott
Article date July 20, 2026 Article dateline

Previous Partnership Reports

1 past event · Latest: Dec 04 (Positive)
Same Type Pattern 1 events
Date Event Sentiment 24h Move Catalyst
Dec 04 partnership extension Positive -3.0% Extended nutritional support for Jamaican bobsled and skeleton athletes across two Olympic cycles.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

USANA's tag-specific partnership history showed a negative 24-hour reaction despite the prior partnership extension being a positive corporate announcement.

Key Terms

nsf certified for sport
1 terms
nsf certified for sport technical
"premium, NSF Certified for Sport® nutritional products designed to support performance"
NSF Certified for Sport is a third-party safety seal showing a supplement or sports product has been independently tested to be free of banned substances, contaminants and undeclared ingredients, and that it was made under quality controls. For investors, this label matters because it lowers the chance of regulatory action, athlete bans, or recalls and typically boosts consumer trust and sales—think of it as a safety inspection sticker that helps a product sell more reliably in a sensitive market.

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The renewed agreement extends USANA's role as the official nutrition partner of Nordiq Canada, supporting Canada's elite cross-country ski athletes through 2028 and beyond

SALT LAKE CITY, July 20, 2026 /PRNewswire/ -- USANA Health Sciences, Inc. (NYSE: USNA), a global leader in science-based nutrition, today announced a renewal of its official partnership with Nordiq Canada, the national governing body for cross-country skiing in Canada. Under the renewed agreement, USANA will continue supplying Nordiq Canada's elite athletes with premium, NSF Certified for Sport® nutritional products designed to support performance, normal muscle recovery after exercise, and long-term health—through the 2030 Olympic Winter Games and beyond.

USANA Logo

The partnership reflects a shared commitment to athlete well-being, clean sport, and excellence at the highest levels of competition. USANA's NSF Certified for Sport® products are rigorously tested and certified to ensure they are free from banned substances, making them the trusted choice for elite athletes who demand both performance and integrity from their nutrition.

Nordiq Canada CEO Beckie Scott—a two-time Olympic medalist and one of sport's most respected advocates for clean competition—spoke to the significance of the renewed alliance:

"We're thrilled to renew our partnership with USANA, a company that shares our commitment to athlete health, integrity, and excellence. At Nordiq Canada, we believe success is built on hard work, trust, and a steadfast commitment to clean sport. As someone who has dedicated much of my career to advocating for fair play, I know how important it is to surround our athletes with partners who uphold those same values. USANA's continued support helps ensure our athletes have access to high-quality nutritional products while reinforcing the culture of integrity that defines our program."
— Beckie Scott, CEO, Nordiq Canada

For USANA, the Nordiq Canada partnership is a natural extension of its global mission: empowering people everywhere to live healthy, more vibrant lives. The company's work with elite national sport organizations demonstrates how science-backed nutrition can play a decisive role in athletic performance at the world's highest levels.

"I am proud and excited to renew our partnership with Nordiq Canda. These athletes represent the very best in their sport—driven, disciplined, and deeply committed to competing with integrity—values USANA stands for," said Brent Neidig, USANA's Chief Commercial Officer. "We're honored to provide them with the trusted nutritional products they need to perform at their peak, and we look forward to being in their corner for the next four years and beyond."

USANA's renewed commitment also underscores the company's strong and growing presence in Canada, where it continues to invest in partnerships that reflect the values of Canadian athletes and the communities that support them.

"Canada has a passionate and knowledgeable fan base for cross-country skiing, and Nordiq Canada's athletes inspire millions of Canadians every time they compete. This renewal is a reflection of USANA's deep commitment to the Canadian market and to the athletes and communities we serve here. We're thrilled to continue standing behind some of the country's finest athletes as they chase their dreams on the world stage," said Tracie Kenzora, General Manager of Canada.

To learn more about how USANA supports elite athletes worldwide, visit USANA.com.

About Nordiq Canada

Nordiq Canada is the national governing body for cross-country skiing in Canada. The organization oversees athlete development from grassroots participation through to elite Olympic competition, and is a leader in promoting clean sport, athlete integrity, and excellence on the world stage. For more information, visit nordiqcanada.ca.

About USANA Health Sciences

USANA (NYSE: USNA) has been providing premium-quality nutrition and lifestyle products for more than 30 years. From its award-winning supplements manufactured in its FDA-registered facility to its cutting-edge Celavive® skincare and healthy living products, USANA is committed to empowering people to live healthier, more vibrant lives. USANA products are trusted by elite athletes, Olympians, and health-conscious consumers in more than 25 countries worldwide.

Discover the future of nutrition at USANA.com.

Media Contact:
(801) 954-7626
media@USANAinc.com 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/usana-health-sciences-renews-four-year-partnership-with-nordiq-canada-deepening-commitment-to-clean-sport-and-elite-athlete-nutrition-302828072.html

SOURCE USANA

FAQ

What did USANA (NYSE: USNA) announce about its partnership with Nordiq Canada on July 20, 2026?

USANA announced it renewed its official nutrition partnership with Nordiq Canada, extending support for Canada’s elite cross-country ski athletes. According to USANA, the agreement continues supply of NSF Certified for Sport® nutritional products focused on performance, recovery, and long-term athlete health.

How long does the renewed USANA (USNA) and Nordiq Canada partnership run?

The renewed partnership runs through the 2030 Olympic Winter Games and beyond, according to USANA. The company will keep supplying Nordiq Canada’s elite cross-country ski athletes with certified nutritional products during this period, supporting performance, normal muscle recovery after exercise, and ongoing health.

What role will USANA (USNA) play as Nordiq Canada’s official nutrition partner?

USANA will provide Nordiq Canada’s elite cross-country ski athletes with premium NSF Certified for Sport® products. According to USANA, these rigorously tested supplements are designed to support performance, normal post-exercise muscle recovery, and long-term health while aligning with clean sport and anti-doping standards.

How does the USANA (USNA) and Nordiq Canada renewal support clean sport?

The renewal supports clean sport by using NSF Certified for Sport® products that are tested to be free from banned substances. According to USANA, this helps athletes compete with integrity and reinforces Nordiq Canada’s culture of fair play and athlete well-being at elite levels.

What does the Nordiq Canada partnership mean for USANA’s presence in the Canadian market?

The partnership renewal underscores USANA’s ongoing investment in the Canadian market, according to the company. USANA links the agreement to its commitment to Canadian athletes and communities, aligning its science-based nutrition brand with the strong national fan base for cross-country skiing.

Which athletes are covered under the renewed USANA (USNA) and Nordiq Canada agreement?

The agreement covers Nordiq Canada’s elite cross-country ski athletes who compete nationally and internationally. According to USANA, these athletes will continue receiving its certified nutritional products as they pursue high-performance goals, including participation in events leading up to and including the 2030 Winter Olympics.