Veeva Commercial Pulse Improves Segmentation and Targeting with Brick-Level HCP Access Data for 21 Countries

Rhea-AI Summary

Veeva Systems (NYSE: VEEV) has launched Veeva Commercial Pulse, a quarterly data subscription service providing HCP access and multichannel engagement metrics for the life sciences industry. The service leverages data from over 500 million Veeva CRM interactions to deliver insights across 21 countries.

Commercial Pulse offers comprehensive coverage of more than 3 million healthcare professionals across 102 specialties, with metrics segmented by country, specialty, and brick for data privacy. The service is currently available with 2024 quarterly data for major markets including the US, Canada, and various European and Asian countries, with 2025 quarterly releases beginning in April.

The solution is part of Veeva Data Cloud, alongside Veeva OpenData, Link, and Compass, aimed at improving segmentation and targeting for commercial operations and data analytics teams.

Positive

• Launched new data product leveraging 500M+ CRM interactions
• Extensive market coverage across 21 countries
• Large dataset of 3M+ healthcare professionals
• Expanding coverage planned for additional Asian and European markets

Negative

• None.

News Market Reaction – VEEV

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Delivered quarterly, Commercial Pulse is generated from more than 500 million Veeva CRM interactions for the industry's most complete, timely, and accurate HCP access data

PLEASANTON, Calif., March 4, 2025 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today announced Veeva Commercial Pulse, a data subscription that provides quarterly healthcare professional (HCP) access and multichannel engagement metrics for the life sciences industry. With HCP access data as an input for segmentation, targeting, and engagement planning, Pulse provides immediate value for commercial operations and data analytics teams.

Commercial Pulse is unique in giving customers HCP data that has:

• True Industry Census: Based on global usage of Veeva's leading CRM Suite, Pulse is the most complete, timely, and accurate data set for HCP access.
  
  
• Unmatched Coverage: Access and engagement metrics by channel are available for more than three million HCPs across 102 specialties and 21 countries.
  
  
• Aggregated for Data Privacy: HCP metrics are segmented and aggregated by country, specialty, and brick for data privacy.

"Pulse is a breakthrough data product that will greatly improve segmentation and targeting around the globe," said Peter Stark, executive vice president of Veeva Data Cloud. "We look forward to working with our early customers to bring the value of Pulse data to their commercial operations."

Pulse is available today with 2024 quarterly data covering the United States, Canada, Germany, United Kingdom, France, Italy, Spain, Portugal, Austria, Switzerland, Netherlands, Belgium, Ireland, Hungary, Brazil, Mexico, Australia, New Zealand, South Korea, Taiwan, and Singapore. Quarterly data releases for 2025 will begin this April. Additional countries in Asia and Europe are planned for availability next year.

Veeva Commercial Pulse is part of Veeva Data Cloud, which includes Veeva OpenData, Veeva Link, and Veeva Compass. For more information, visit veeva.com/Pulse.

About Veeva Systems
Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world's largest biopharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit veeva.com.

Veeva Forward-looking Statements
This release contains forward-looking statements regarding Veeva's products and services and the expected results or benefits from use of our products and services. These statements are based on our current expectations. Actual results could differ materially from those provided in this release and we have no obligation to update such statements. There are numerous risks that have the potential to negatively impact our results, including the risks and uncertainties disclosed in our filing on Form 10- Q for the period ended October 31, 2024, which you can find here (a summary of risks which may impact our business can be found on pages 36 and 37), and in our subsequent SEC filings, which you can access at sec.gov.

Contact:
Alison Borris
Veeva Systems
925-226-8821
alison.borris@veeva.com

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SOURCE Veeva Systems

FAQ

What is the coverage of Veeva Commercial Pulse's HCP data across countries and specialties?

Commercial Pulse covers over 3 million HCPs across 102 specialties in 21 countries, including major markets in North America, Europe, and Asia.

When will VEEV start releasing 2025 quarterly data for Commercial Pulse?

Veeva will begin releasing 2025 quarterly data for Commercial Pulse in April 2025.

How many CRM interactions does VEEV's Commercial Pulse analyze?

Commercial Pulse analyzes data from over 500 million Veeva CRM interactions to provide HCP access and engagement metrics.

Which regions are currently covered by VEEV's Commercial Pulse service?

The service covers US, Canada, major European countries (UK, Germany, France, etc.), and Asian markets including South Korea, Taiwan, and Singapore.