A New Era Begins: Venu Holding Corporation to Host Official Groundbreaking Ceremony for Sunset Amphitheater in El Paso, Texas

12,500-seat ultra-luxe, multi-seasonal venue marks a major milestone in VENU’s national expansion and El Paso’s cultural growth

EL PASO, Texas--(BUSINESS WIRE)-- Venu Holding Corporation (“VENU” or the “Company”) (NYSE American: VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, today announced it will host the official groundbreaking ceremony for The Sunset Amphitheater at El Paso powered by EIGHT Elite Light Beer, on Wednesday, November 19, 2025. The invite-only ceremony will be a celebratory milestone marking El Paso’s official welcome of this premium landmark entertainment destination.

Sunset Amphitheater at El Paso Interior Rendering

Located within the Cohen Entertainment District in Northeast El Paso, the Sunset Amphitheater at El Paso represents the latest addition to VENU’s expanding portfolio of world-class entertainment venues. Backed by a $31.5 million performance-based incentive package, the multi-seasonal venue is being developed as part of a public-private partnership between VENU and the City of El Paso. Targeted to open in fourth quarter 2026, the venue is projected to generate a $2 billion economic impact for the region in the first 10 years, fueling job creation, local tourism, tax revenues to support schools and public services, infrastructure improvements, small business growth, and broader community development.

“We’re thrilled to bring VENU’s signature entertainment experience to El Paso,” said J.W. Roth, Founder and CEO of VENU. “This groundbreaking represents more than just the beginning of construction; it’s the start of a transformative journey for this community. The Sunset Amphitheater at El Paso will be a beacon for live music in West Texas, and we’re honored to partner with this incredible city as we create something truly special together.”

“The Sunset Amphitheater is a significant project for El Paso,” said Mayor Renard U. Johnson. “It is expected to create jobs, draw visitors, and provide new opportunities for local businesses, while also expanding cultural and entertainment options for our community. Working with VENU on this effort helps position El Paso as a stronger regional destination where arts, culture, and commerce can grow together.”

The amphitheater will seat up to 12,500 fans at full capacity and includes an innovative multi-season configuration for more intimate events, enabling year-round programming and diverse offerings. The Sunset Amphitheater powered by EIGHT Elite Light Beer puts fans in the center of the action, promising to elevate the experience from the moment they arrive. Premium features include more than 200 Luxe FireSuites, the exclusive members-only Aikman Club, and a stunning canopied roof designed with innovative heating capabilities, providing protection from inclement weather without compromising that iconic outdoor music experience.

In collaboration with NFL Hall of Famer and EIGHT Beer Founder Troy Aikman, the venue boasts The Aikman Owners Club, a beautifully appointed members-only club offering world-class cuisine and nestled at the very center of the amphitheater. This one-of-a-kind space offers unmatched views, premium seating, and an array of high-end amenities for its 156 elite members.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU), is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and expansion nationwide underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, and Tixr, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward-Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

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VENU Contacts

Investor & Media Relations

Chloe Hoeft, choeft@venu.live

Source: Venu Holding Corporation