Dierks Bentley Becomes Shareholder in VENU, Backing Its Artist-Inspired, Fan-Owned Approach to Live Entertainment
Country Music Icon Also Joins as Founding Member of VENU’s Advisory Council

VENU Welcomes Dierks Bentley as a Shareholder
With more than two decades of chart-topping hits and sold-out arena tours, Bentley has witnessed firsthand the transformative power of live music. Now, he’s channeling that passion and expertise beyond the stage to help shape the future of the live entertainment industry with VENU. Known not only for his musical prowess but also for his business acumen, Bentley brings a sharp entrepreneurial eye to his investment, having recognized VENU as an exceptional business opportunity in the rapidly evolving entertainment landscape.
“I’ve always believed that live music is one thing that can truly bring people together,” said Bentley. “I've played a lot of venues over the years and the first time I walked into one of VENU’s spaces, I could tell they were thinking differently. The layout, the sound, the experience for the fans and the artists— it just felt right. I’m always looking for ways to give fans the best concert experience possible, so it’s exciting to be part of something that’s raising the bar for live music across the board.”
For VENU, Bentley’s involvement as a shareholder represents a pivotal milestone in the company’s rapid expansion. This development comes at a transformative moment as VENU executes on one of the most ambitious growth strategies in the entertainment industry.
“Dierks represents everything we’re building toward: authenticity, excellence and an unwavering commitment to the fan experience,” said J.W. Roth, Founder, Chairman & Chief Executive Officer of Venu Holding Corporation. “He’s not just one of country music’s biggest stars; he’s an artist who truly understands what makes a venue special and what fans are craving. Having someone with his credibility and insight helping guide our decisions as we scale nationally is invaluable. His investment in VENU accelerates our mission to build the most innovative, fan-first entertainment ecosystem in the country.”
VENU is riding extraordinary momentum as it executes its national growth strategy. The company recently announced a multi-billion-dollar development pipeline projected to generate more than
About Venu Holding Corporation
Venu Holding Corporation ("VENU") (NYSE American: VENU), is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across
VENU has been recognized nationally by The Wall Street Journal, The
About Dierks Bentley
After more than 20 years on country’s family tree, Dierks Bentley’s acclaimed new album BROKEN BRANCHES follows eight Number One albums, 22 Number One songs and over 9.5 billion global streams, plus 15 Grammy nominations and membership in the historic Grand Ole Opry. Following a summer tour packed with standout performances and fan-favorite collaborations, the multi-Platinum singer-songwriter is expanding his 11th studio album with BROKEN BRANCHES EXTENDED, out now. Bentley also launched the Broken Branches Fund this summer, a multi-year initiative in partnership with Music Health Alliance to provide mental health support for the music industry’s creative and touring professionals. Continuing the path built from the ground up, as an entrepreneur, he has four locations of the gastropub and live music venue “Dierks Bentley’s Whiskey Row,” has a Flag & Anthem lifestyle collection "Desert Son” and recently released a third expression of ROW 94 – a Kentucky Straight Bourbon Whiskey crafted with only “three ingredients and the truth” at Kentucky’s Green River Distilling Co. For more information, visit www.Dierks.com.
Forward Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251007940447/en/
VENU Media and Investor Relations
Chloe Hoeft, choeft@venu.live
Dierks Bentley
Tyne Parrish, tynep@thegreenroompr.com
Sarah Bennett, sarah@thegreenroompr.com
Source: Venu Holding Corporation