VERB Closes Acquisition of AI Video Commerce Platform Lyvecom in a Deal Valued at Up to $8.5 Million
VERB Technology (Nasdaq: VERB) has completed the acquisition of Lyvecom in a deal valued at up to $8.5 million. The transaction includes $3 million in cash, $1.125 million SAFE instrument repayment, $100,000 loan satisfaction, and $1 million in restricted shares, with potential additional earn-out payments of up to $3 million over 24 months.
The acquisition aims to enhance VERB's MARKET.live platform by integrating Lyvecom's AI-powered video commerce technology. This integration will enable brands to deliver omnichannel livestream shopping experiences across websites, apps, and social platforms while maintaining control over audience, content, and conversions.
The deal positions VERB to capitalize on the projected growth of the Global Online Video Platforms market, expected to reach $117.35 Billion by 2034, growing at a CAGR of 25.20% from 2025. The integration will feature AI-driven video commerce capabilities, including automated content creation and virtual shopping hosts.
VERB Technology (Nasdaq: VERB) ha completato l'acquisizione di Lyvecom in un accordo del valore fino a 8,5 milioni di dollari. La transazione comprende 3 milioni di dollari in contanti, il rimborso di uno strumento SAFE da 1,125 milioni di dollari, il saldo di un prestito di 100.000 dollari e 1 milione di dollari in azioni vincolate, con potenziali pagamenti aggiuntivi earn-out fino a 3 milioni di dollari entro 24 mesi.
L'acquisizione mira a potenziare la piattaforma MARKET.live di VERB integrando la tecnologia di video commerce basata su intelligenza artificiale di Lyvecom. Questa integrazione permetterà ai brand di offrire esperienze di shopping in livestream omnicanale su siti web, app e piattaforme social, mantenendo il controllo su pubblico, contenuti e conversioni.
L'accordo posiziona VERB per sfruttare la crescita prevista del mercato globale delle piattaforme video online, che si stima raggiungerà 117,35 miliardi di dollari entro il 2034, con un tasso di crescita annuo composto (CAGR) del 25,20% a partire dal 2025. L'integrazione includerà funzionalità di video commerce guidate dall'IA, come la creazione automatica di contenuti e host virtuali per lo shopping.
VERB Technology (Nasdaq: VERB) ha completado la adquisición de Lyvecom en un acuerdo valorado hasta en 8,5 millones de dólares. La transacción incluye 3 millones de dólares en efectivo, el reembolso de un instrumento SAFE por 1,125 millones de dólares, la cancelación de un préstamo de 100.000 dólares y 1 millón de dólares en acciones restringidas, con posibles pagos adicionales earn-out de hasta 3 millones de dólares en un plazo de 24 meses.
La adquisición tiene como objetivo mejorar la plataforma MARKET.live de VERB integrando la tecnología de comercio por video impulsada por IA de Lyvecom. Esta integración permitirá a las marcas ofrecer experiencias de compra en livestream omnicanal a través de sitios web, aplicaciones y plataformas sociales, manteniendo el control sobre la audiencia, el contenido y las conversiones.
El acuerdo posiciona a VERB para aprovechar el crecimiento proyectado del mercado global de plataformas de video en línea, que se espera alcance los 117,35 mil millones de dólares para 2034, con una tasa de crecimiento anual compuesta (CAGR) del 25,20% desde 2025. La integración contará con capacidades de comercio por video impulsadas por IA, incluyendo creación automática de contenido y anfitriones virtuales para compras.
VERB Technology (나스닥: VERB)는 최대 850만 달러 규모의 거래로 Lyvecom 인수를 완료했습니다. 이번 거래에는 300만 달러 현금, 112만 5천 달러 SAFE 채무 상환, 10만 달러 대출 상환, 100만 달러 제한 주식이 포함되며, 24개월 동안 최대 300만 달러의 추가 성과급 지급 가능성도 있습니다.
이번 인수는 VERB의 MARKET.live 플랫폼을 Lyvecom의 AI 기반 비디오 커머스 기술과 통합하여 강화하는 것을 목표로 합니다. 이를 통해 브랜드는 웹사이트, 앱, 소셜 플랫폼 전반에 걸쳐 옴니채널 라이브스트림 쇼핑 경험을 제공하면서도 관객, 콘텐츠 및 전환율을 직접 관리할 수 있게 됩니다.
이번 거래는 VERB가 2025년부터 연평균 25.20% 성장하여 2034년까지 1,173억 5천만 달러에 달할 것으로 예상되는 글로벌 온라인 비디오 플랫폼 시장의 성장 기회를 활용할 수 있도록 합니다. 통합된 AI 기반 비디오 커머스 기능에는 자동 콘텐츠 생성과 가상 쇼핑 호스트가 포함됩니다.
VERB Technology (Nasdaq : VERB) a finalisé l'acquisition de Lyvecom dans le cadre d'un accord d'une valeur pouvant atteindre 8,5 millions de dollars. La transaction comprend 3 millions de dollars en espèces, le remboursement d'un instrument SAFE de 1,125 million de dollars, le règlement d'un prêt de 100 000 dollars et 1 million de dollars en actions restreintes, avec des paiements complémentaires potentiels earn-out pouvant atteindre 3 millions de dollars sur 24 mois.
Cette acquisition vise à renforcer la plateforme MARKET.live de VERB en intégrant la technologie de commerce vidéo alimentée par l'IA de Lyvecom. Cette intégration permettra aux marques d'offrir des expériences de shopping en livestream omnicanal sur les sites web, applications et plateformes sociales tout en gardant le contrôle sur l'audience, le contenu et les conversions.
L'accord positionne VERB pour tirer parti de la croissance prévue du marché mondial des plateformes vidéo en ligne, qui devrait atteindre 117,35 milliards de dollars d'ici 2034, avec un taux de croissance annuel composé (CAGR) de 25,20 % à partir de 2025. L'intégration comprendra des fonctionnalités de commerce vidéo pilotées par l'IA, notamment la création automatique de contenu et des hôtes virtuels pour le shopping.
VERB Technology (Nasdaq: VERB) hat die Übernahme von Lyvecom in einem Deal im Wert von bis zu 8,5 Millionen US-Dollar abgeschlossen. Die Transaktion umfasst 3 Millionen US-Dollar in bar, die Rückzahlung eines SAFE-Instruments in Höhe von 1,125 Millionen US-Dollar, die Begleichung eines Darlehens von 100.000 US-Dollar sowie 1 Million US-Dollar in eingeschränkten Aktien, mit möglichen zusätzlichen Earn-out-Zahlungen von bis zu 3 Millionen US-Dollar innerhalb von 24 Monaten.
Ziel der Übernahme ist es, VERBs MARKET.live-Plattform durch die Integration der KI-gestützten Video-Commerce-Technologie von Lyvecom zu verbessern. Diese Integration ermöglicht es Marken, omnichannel Livestream-Shopping-Erlebnisse über Websites, Apps und soziale Plattformen hinweg anzubieten und dabei die Kontrolle über Publikum, Inhalte und Konversionen zu behalten.
Der Deal positioniert VERB, um vom prognostizierten Wachstum des globalen Marktes für Online-Video-Plattformen zu profitieren, der bis 2034 voraussichtlich 117,35 Milliarden US-Dollar erreichen wird und ab 2025 mit einer jährlichen Wachstumsrate (CAGR) von 25,20 % wächst. Die Integration wird KI-gesteuerte Video-Commerce-Funktionen umfassen, darunter automatisierte Inhaltserstellung und virtuelle Shopping-Hosts.
- Strategic acquisition positions VERB for accelerating revenue growth in video commerce
- Integration enables omnichannel presence and better control over customer data
- Access to growing market projected to reach $117.35B by 2034
- Advanced AI capabilities enhance platform functionality
- New strategic partnerships with Tapcart, Shopify, Klaviyo, and others
- Significant cash outlay of $4.225 million upfront
- Additional contingent payments of up to $3 million may impact cash flow
- Share issuance of 184,812 restricted shares causes dilution
- Integration risks with existing MARKET.live platform
Insights
VERB's acquisition of Lyvecom strategically positions it in the high-growth video commerce market but represents significant capital deployment for a small-cap company.
VERB Technology's $8.5 million acquisition of Lyvecom represents a substantial investment for a company with only a $4.56 million market cap. The deal structure reveals a strategic approach: $4.225 million upfront ($3 million cash, $1.125 million SAFE repayment, $100,000 loan satisfaction, and $1 million in restricted shares) plus a performance-based earn-out of up to $3 million over 24 months.
This structure effectively aligns incentives, with 39% of the maximum consideration tied to Lyvecom achieving performance targets. The lock-up and leak-out provisions on the equity component further demonstrate prudent deal structuring, preventing immediate share selling pressure.
While the acquisition positions VERB within a market projected to grow at a 25.2% CAGR through 2034, investors should note the absence of critical financial metrics about Lyvecom's current revenue, profitability, or customer base. The substantial capital deployment relative to VERB's market cap indicates management's high conviction, but also represents significant concentration risk.
The transaction signals VERB's aggressive pursuit of growth opportunities in the video commerce sector, but with financial disclosure, investors cannot yet fully evaluate the acquisition's impact on near-term financial performance. The focus on future capabilities suggests a longer-term growth strategy rather than immediate accretion. The appointment of Lyvecom's CEO as VERB's new CTO indicates a strong commitment to technical integration and product development.
VERB's Lyvecom acquisition addresses critical pain points in social commerce by enabling true omnichannel experiences with AI-powered capabilities.
This acquisition represents a significant strategic enhancement to VERB's MARKET.live platform by addressing two fundamental challenges in e-commerce: audience building and customer data ownership. The integration creates a comprehensive omnichannel solution that allows brands to simultaneously broadcast across owned media channels while maintaining control over customer data.
The technology addresses a crucial market need identified in the article—40% of consumers hesitate to purchase through social media due to privacy concerns. By enabling brands to recreate social commerce experiences on their own websites and apps, VERB is positioning for the growing privacy-conscious consumer segment.
The AI capabilities being integrated are particularly notable, including:
- AI-driven video content automation
- Virtual live shopping hosts with real-time engagement capabilities
- Automated video UGC generation
- Predictive analytics for improved conversion rates
The strategic partnerships with Tapcart, Shopify Shop App, Klaviyo, Recharge, and agency networks significantly expand MARKET.live's potential customer base and integration ecosystem. This positions VERB to leverage the projected $117.35 billion online video platform market by 2034.
From a technology adoption perspective, the "one-click simulcasting" functionality addresses a key friction point for merchants managing multiple platforms. By unifying checkout and inventory management across channels, the solution potentially offers meaningful operational efficiencies while maximizing audience reach—essentially solving the multi-platform fragmentation challenge that plagues current social commerce efforts.
Deal Allows VERB’s MARKET.live To Democratize Social Commerce, Offering Brands and Merchants An AI Powered Omnichannel Livestream Shopping Experience With Full Control Over Audience, Content, And Conversions
LAS VEGAS and LOS ALAMITOS, Calif., April 17, 2025 (GLOBE NEWSWIRE) -- Verb Technology Company, Inc. (Nasdaq: VERB) (“VERB” or the ”Company”), Transforming the Landscape of Social Commerce, Social Telehealth and Social Crowdfunding with MARKET.live; VANITYPrescribed; GoodGirlRx; and the GO FUND YOURSELF TV Show, today announces that the Company, Lyvecom, Inc. (“Lyvecom”) and the shareholders of Lyvecom entered into a definitive Stock Purchase Agreement dated April 11, 2025 (the “Purchase Agreement”) to acquire all of the outstanding capital stock of Lyvecom (the “Acquisition”). The Acquisition closed on April 11, 2025. The purchase price paid for the shares of capital stock of Lyvecom was
The Acquisition was undertaken by VERB management in order to better position its MARKET.live platform for the accelerating revenue growth it is now experiencing and for the anticipated massive industry-wide global growth of the sector in which the Company operates. According to a recent March 2025 industry report,1 “The Global Online Video Platforms market is expected to be worth around USD 117.35 Billion by 2034, up from USD 12.4 Billion in 2024. It is expected to grow at a CAGR of
A True Omnichannel Approach to Social Commerce
The integration of LyveCom’s technology into Verb’s MARKET.live is expected to allow brands and merchants to deliver a true omnichannel livestream shopping experience across their own websites, apps, and social platforms while leveraging MARKET.live’s new AI-powered video content automation and personalized shopping experiences.
Today’s brands are beholden to big social media and their ever-changing algorithms, relying heavily on their platforms and closed marketplaces to maintain access to a borrowed audience. With this acquisition and technology integration, MARKET.live will be able to offer brands full control over their audience, content, and conversions while funneling zero-party customer data back to the brand. With one-click, simulcasting brands and merchants will be able to instantly scale the broadcast of live shopping events across their own ecommerce sites and apps, marketplaces, and social platforms, maximizing audience reach and engagement while maintaining unified checkout and unified inventory management and control.
“The future of commerce is livestreaming and shoppable video content, yet
Advantages for Both Brands and Consumers
In addition to social commerce capabilities across multiple social platforms, MARKET.live will now also offer brands the ability to recreate the social commerce and livestreaming experience of shoppable content directly on the brand’s own websites and mobile apps which fosters more direct two-way communication and true brand affinity between the brand and the consumer. Consumers shopping directly on a brand’s website and mobile apps are protected by the brand’s privacy policy disclosure sharing exactly how it collects, uses, processes, discloses, and retains personal data when accessing brand’s owned websites, apps, and services. This new MARKET.live integration allows brands to have better control of the messaging and end-to-end user experience and purchase journey, integrating all the features that consumers are so accustomed to on social media.
MARKET.live customers will also have access to LyveCom’s merchant playbooks on how to manage the ever-changing social algorithms to maximize livestreams and shoppable content experiences including how to better convert customers from a borrowed to an owned audience. New and expanded strategic partnerships with Tapcart, Shopify Shop App, Klaviyo, Recharge, and agency networks will expand MARKET.live’s footprint into mobile commerce and high-growth DTC brands. Brands will also benefit from an intelligent analytics hub that will provide in-depth insights into shopper behavior, enabling merchants to refine strategies and boost conversions.
Leveraging AI for Future Growth
The next-generation of social commerce capabilities are rooted in AI-powered video commerce, providing brands and merchants with the ability to future-proof their businesses by redefining how consumers discover, engage, and shop in a content-driven world. With this acquisition, VERB’s MARKET.live is expected to be able to offer a truly integrated, multi-platform solution including:
- AI-Driven Video Commerce: Advanced AI capabilities will power real-time user-generated-content creation, automated video content repurposing, and AI-powered virtual live shopping hosts that are virtually indistinguishable from human hosts, capable of real-time audience engagement.
- AI-Generated Video UGC: A proprietary AI model trained on tens of thousands of video commerce interactions that will automate content creation for brands.
- AI-Powered Predictive Analytics and Automated Shoppable Content: Intelligent tools designed to optimize merchandising strategies and increase conversion rates.
“Here’s why this deal matters and here’s why we believe it will generate meaningful shareholder value,” states Rory J. Cutaia, CEO of VERB – “Everyone chasing ecommerce today is trying to figure out how to drive an audience to their ecommerce sites – which as they all discover is very, very difficult. The technology we’ve integrated into our MARKET.live platform from this acquisition, and even more exciting tech integrations from this acquisition to come, allows the brands that engage and adopt our platform to stop trying to drive an audience to a single destination and instead meet their customers and potential customers wherever they already are, on whatever platform they are, enabling brands to provide an unmatched video shopping experience that enables them to better control their narrative and own their audience. And at the end of the day, “owning the audience” is what spells ecommerce success.”
About VERB
Verb Technology Company, Inc. (Nasdaq: VERB), is the innovative force behind interactive video-based social commerce. The Company operates three business units, each of which leverages its social commerce technology and video marketing expertise. The Company’s MARKET.live platform is a multi-vendor, livestream social shopping destination at the forefront of the convergence of e-commerce and entertainment, where brands, retailers, creators, and influencers engage their customers, clients, fans, and followers across multiple social media channels simultaneously. GO FUND YOURSELF is a revolutionary interactive social crowd funding platform and TV show for public and private companies seeking broad-based exposure across social media channels for their crowd-funded Regulation CF and Regulation A offerings. The platform combines a ground-breaking interactive TV show with MARKET.live’s back-end capabilities allowing viewers to tap, scan or click on their screen to facilitate an investment, in real time, as they watch companies presenting before the show’s panel of “Titans”. Presenting companies that sell consumer products are able to offer their products directly to viewers during the show in real time through shoppable onscreen icons. VANITYPrescribed.com and GoodGirlRx.com are telehealth portals, intended to redefine telehealth by offering a seamless, digital-first experience that empowers individuals to take control of their healthcare needs. They were designed and developed to disrupt the traditional healthcare model by providing tailored healthcare solutions at affordable, fixed prices – without hidden fees, membership costs, or inflated pharmaceutical markups. GoodGirlRx.com, a partnership with Savannah Chrisley, a well-known lifestyle personality and advocate for health and wellness, offers customers access to convenient, no-hassle telehealth services and pharmaceuticals, including the new weight-loss drugs, with fixed pricing regardless of dosage, breaking away from the industry’s traditional model of excessive pricing and pharmaceutical gatekeeping.
The Company is headquartered in Las Vegas, NV and operates full-service production and creator studios in Los Alamitos, California.
For more information, please visit: www.verb.tech
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Forward-Looking Statements
Statements contained in this press release that are not statements of historical fact are forward-looking statements as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In some cases, these forward-looking statements can be identified by words such as “anticipate,” “designed,” “expect,” “may,” “will,” “should” and other comparable terms. Forward-looking statements include statements regarding Verb’s intentions, beliefs, projections, outlook, analyses or current expectations regarding: the integration of LyveCom’s technology into Verb’s MARKET.live allowing brands and merchants to deliver a truly omnichannel livestream shopping experience across their websites, apps, and social platforms while leveraging AI-powered video content automation and personalized shopping experiences; the acquisition and technology integration of MARKET.live + LyveCom enabling the offering of brands full control over their audience, content, and conversions while funneling zero-party customer data back to the brand; brands and merchants simulcasting and being able to instantly scale the broadcast of live shopping events across their own eCommerce sites and apps, marketplaces, and social platforms, maximizing audience reach and engagement while maintaining checkout and unified inventory management and control; the integration enabling giving power back to the brands with a true omnichannel approach that connects all their channels and allows consumers to engage directly with the brand while shopping wherever and however they are most comfortable; the integration allowing brands to have better control of the messaging and end-to-end user experience and purchase journey, integrating all the features that consumers are so accustomed to on social media; MARKET.live customers having access to LyveCom’s merchant playbooks on how to run and maximize livestreams and shoppable content experiences including how to convert customers from a borrowed to an owned audience; agency networks expanding MARKET.live’s footprint into mobile commerce and high-growth DTC brands; brands benefitting from an intelligent analytics hub that will provide in-depth insights into shopper behavior, enabling merchants to refine strategies and boost conversions; MARKET.live’s acquisition of LyveCom offering a truly integrated, multi-platform solution. You are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to a number of risks, uncertainties and assumptions, including, but not limited to: Verb’s ability to derive the anticipated benefits from the acquisition; the ability to successfully integrate LyveCom’s technology into Verb’s MARKET and the other risk factors and other cautionary statements included in Verb’s Annual Report on Form 10-K for the year ended December 31, 2024, and its subsequent filings with the Securities and Exchange Commission, including subsequent periodic reports on Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. All forward-looking statements made in this press release speak only as of the date of this press release and are based on management’s assumptions and estimates as of such date. Except as required by law, Verb undertakes no obligation to update or revise forward-looking statements to reflect new information, future events, changed conditions or otherwise after the date of this press release.
1 MARKET.US - Published date: March 25 - Report ID: 143000 https://market.us/report/global-online-video-platforms-market.
FAQ
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