Vera Bradley and Anthropologie Unveil Limited-Edition Holiday Line

Rhea-AI Summary

Vera Bradley (NASDAQ: VRA) announced a limited-edition holiday collaboration with Anthropologie on Oct 9, 2025. The collection includes 39 products—cosmetic cases, travel pouches, jewelry cases, scrunchies, bag charms, weekenders, duffels and more—available in full at 80 Anthropologie stores and online at verabradley.com and anthropologie.com.

Three new holiday patterns debut: Diamond Patchwork Somethin’ Sweet (Vera Bradley online exclusive), Trellis Patchwork Mistletoe (Anthropologie exclusive) and Diamond Patchwork North Star (Anthropologie exclusive). Price points range from $20 to $225. The collection is positioned for gifting and travel and is available now alongside Vera Bradley’s full 2025 winter collection.

Insights

Retail Partnerships Analyst

Limited-edition Vera Bradley x Anthropologie holiday line targets gifting and travel audiences across online and select stores.

Vera Bradley and Anthropologie launch a 39-piece holiday collaboration available online and in 80 Anthropologie stores, with prices from $20 to $225. The assortment spans small gift items to travel bags, leveraging both brands' design identities to drive seasonal demand and incremental sales during the holiday period.

The initiative depends on store foot traffic, online conversion, and inventory execution across channels. Seasonal nature limits revenue to a near-term window, and success hinges on sell-through rates and margin management. Watch weekly sell-through, inventory replenishment cadence, and promotional placement through Q4 2025 to judge impact within the holiday selling season.

The festive collaboration features new holiday-inspired patterns, giftable accessories, and travel must-haves

FORT WAYNE, Ind., Oct. 09, 2025 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (NASDAQ: VRA), the iconic American bag and luggage lifestyle brand, is celebrating the holiday season with the launch of an exclusive collaboration with global lifestyle brand, Anthropologie, blending its beloved craftsmanship and quilted heritage with Anthropologie’s whimsical style.

The limited-edition collection features 39 products in total, with the full assortment available at 80 Anthropologie stores and a curated selection of styles offered online at verabradley.com. The collaboration includes cosmetic cases, travel pouches, jewelry cases, scrunchies, bag charms, weekenders, duffels, and more.

The collection debuts three brand-new, holiday-inspired patterns including:

• Diamond Patchwork Somethin’ Sweet *Vera Bradley Online exclusive and Anthropologie
• Trellis Patchwork Mistletoe *Anthropologie exclusive
• Diamond Patchwork North Star *Anthropologie exclusive
  

“The holidays are a time for joy, creativity, and connection,” said Nikki Yoerg, Director of Brand Strategy of Vera Bradley Inc. “Anthropologie is known for its artful, curated approach to fashion and home, making it the perfect partner to bring this collection to life. It’s full of festive patterns and thoughtful designs that make perfect gifts or stylish travel companions.”

“At Anthropologie, we are always seeking partners who share our passion for creativity, craftsmanship and storytelling, which is why we are especially thrilled to collaborate with Vera Bradley on this festive holiday collection,” said Jessica Irick Peek, General Merchandising Manager for Footwear and Accessories at Anthropologie. “Blending Vera Bradley’s reimagined patterns with Anthropologie’s signature playful design has resulted in a collection that feels both nostalgic and fresh. From stocking stuffers to travel essentials, these pieces are designed to spark joy and inspire connection, making them perfect for gifting or for treating yourself this holiday season.”

With price points ranging from $20 to $225, the collaboration offers something special for every gift list this season, from stocking stuffers to statement travel pieces. The Vera Bradley x Anthropologie Holiday Collection is available now at verabradley.com, in select Anthropologie stores and at anthropologie.com.

You can also shop the full Vera Bradley 2025 winter collection, which has everything from holiday gifts to the brand’s best-selling travel items in all new festive patterns, in full-line stores and at verabradley.com.

About Vera Bradley, Inc
Vera Bradley, Inc. is a leading lifestyle company that offers a breadth of iconically casual, colorful, and thoughtfully designed pieces that support self-expression. With a devoted, emotionally connected, and multi-generational customer base, Vera Bradley is a brand that celebrates individuality through bold patterns, vibrant colors, and innovative designs.

Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller and based in Fort Wayne, Indiana, Vera Bradley is known for its distinctive handbags, luggage, travel accessories, fashion and home goods, and unique gifts. The brand’s deep-rooted commitment to community, connection, and charitable giving continues to inspire and resonate with customers around the world.

About Anthropologie
A unique lifestyle brand, Anthropologie is in constant conversation with our thoughtful, creative-minded community, and we take pride in our connection with individuals who prioritize self-expression and are in active pursuit of inspiration. We are committed to exceeding our customer's expectations in unexpected, personalized ways. Over the years, our product offering has expanded to encompass apparel, shoes, accessories, activewear, bridal, beauty, wellness, furniture, home décor, garden (through our sister brand terrain), and so much more, the majority of which is available only at Anthropologie. Founded in 1992, Anthropologie now ships to over 100 countries (through www.anthropologie.com) and operates more than 200 stores around the world.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4323ba43-1766-4adc-a4dd-4546c48baa8e

Contact: mediacontact@verabradley.com

FAQ

When did Vera Bradley (VRA) launch the Vera Bradley x Anthropologie holiday collection?

The collaboration launched on October 9, 2025 and is available now.

How many items are in the Vera Bradley x Anthropologie collection and where can investors find them?

The collection includes 39 products, sold at 80 Anthropologie stores and online at verabradley.com and anthropologie.com.

What are the price ranges for the Vera Bradley x Anthropologie holiday line (VRA)?

Price points for the collection range from $20 to $225.

Which patterns in the Vera Bradley x Anthropologie collection are exclusive and where?

Diamond Patchwork Somethin’ Sweet is a Vera Bradley online exclusive; Trellis Patchwork Mistletoe and Diamond Patchwork North Star are Anthropologie exclusives.

Will the Vera Bradley x Anthropologie pieces be part of Vera Bradley’s broader 2025 winter assortment?

Yes; the holiday collaboration is available alongside the full Vera Bradley 2025 winter collection on verabradley.com and in full-line stores.

Does the collaboration include travel and giftable items that could affect seasonal sales for VRA?

The collection features travel essentials and giftable accessories designed for the holiday season, potentially supporting seasonal assortment and merchandising.