Vera Bradley and the Rockettes Kick Off Special Holiday Partnership
Vera Bradley (NASDAQ: VRA) has announced a special holiday partnership with the Radio City Rockettes, celebrating two significant milestones: the Rockettes' 100th anniversary and the relaunch of Vera Bradley's Original 100 Handbag. The iconic handbag, priced at $75-$135, will be available in six nostalgic patterns as part of Vera Bradley's 2025 winter collection.
The partnership will feature the Rockettes with the Original 100 Handbag across Vera Bradley's social channels throughout the holiday season. The collaboration emphasizes shared values of sisterhood, empowerment, and individuality, while honoring both brands' rich heritage in American culture.
Vera Bradley (NASDAQ: VRA) ha annunciato una partnership speciale per le festività con le Radio City Rockettes, celebrando due importanti traguardi: il centenario delle Rockettes e il rilancio della Borsetta Original 100 di Vera Bradley. La iconica borsetta, prezzo di $75-$135, sarà disponibile in sei motivi nostalgici come parte della collezione invernale 2025 di Vera Bradley.
La partnership vedrà le Rockettes con la Borsetta Original 100 sui canali social di Vera Bradley durante la stagione delle feste. La collaborazione sottolinea i valori comuni di sorellanza, empowerment e individualità, mentre onora l'eredità ricca di entrambi i marchi nella cultura americana.
Vera Bradley (NASDAQ: VRA) ha anunciado una asociación especial de temporada con las Radio City Rockettes, celebrando dos hitos importantes: el centenario de las Rockettes y el relanzamiento de la Original 100 Handbag de Vera Bradley. El icónico bolso, con un precio de $75-$135, estará disponible en seis patrones nostálgicos como parte de la colección de invierno 2025 de Vera Bradley.
La asociación contará con las Rockettes y la Original 100 Handbag en los canales sociales de Vera Bradley durante toda la temporada. La colaboración enfatiza valores compartidos de hermandad, empoderamiento e individualidad, al tiempo que honra la rica herencia de ambas marcas en la cultura estadounidense.
Vera Bradley (NASDAQ: VRA)가 Radio City Rockettes와의 특별한 연말 협력을 발표했습니다. Rockettes의 100주년과 Vera Bradley의 Original 100 Handbag 재출시를 기념합니다. 상징적인 핸드백은 $75-$135의 가격으로 6가지 노스탤지아 패턴으로 제공되며 Vera Bradley의 2025년 겨울 컬렉션의 일부가 됩니다.
협력은 휴가 시즌 동안 Vera Bradley의 소셜 채널에서 Rockettes와 Original 100 Handbag을 함께 선보일 예정입니다. 협업은 자매애, 임파워먼트, 개성을 공유하는 가치를 강조하며, 미국 문화에서 양 브랜드의 풍부한 유산을 기립니다.
Vera Bradley (NASDAQ: VRA) annonce une collaboration spéciale de fin d’année avec les Radio City Rockettes, célébrant deux jalons : le centenaire des Rockettes et le relancement du Original 100 Handbag de Vera Bradley. Le sac emblématique, au prix de 75$-135$, sera disponible en six motifs nostalgiques dans la collection hivernale 2025 de Vera Bradley.
Le partenariat mettra en scène les Rockettes et le Original 100 Handbag sur les canaux sociaux de Vera Bradley tout au long de la saison des fêtes. La collaboration met en avant des valeurs communes de sororité, d’autonomisation et d’individualité, tout en rendant hommage à la riche héritage des deux marques dans la culture américaine.
Vera Bradley (NASDAQ: VRA) kündigt eine besondere Feiertagskooperation mit den Radio City Rockettes an, um zwei bedeutende Meilensteine zu feiern: das 100-jährige Jubiläum der Rockettes und den Neustart der Original 100 Handbag von Vera Bradley. Die ikonische Handtasche, zum Preis von 75–135 $, wird in sechs nostalgischen Mustern als Teil der Winterkollektion 2025 von Vera Bradley erhältlich sein.
Die Partnerschaft wird die Rockettes mit der Original 100 Handbag über Veras Social-Kanäle während der gesamten Feiertagssaison zeigen. Die Zusammenarbeit betont gemeinsame Werte wie Zusammengehörigkeit, Empowerment und Individualität und würdigt gleichzeitig das reiche Erbe beider Marken in der amerikanischen Kultur.
Vera Bradley (NASDAQ: VRA) أعلنت عن شراكة خاصة خلال العطلات مع Radio City Rockettes، احتفالاً بمرور Rockettes بعقدها المئة وإعادة إطلاق Original 100 Handbag من Vera Bradley. حقيبة اليد الرمزية، بسعر $75-$135، ستكون متوفرة في ستة نقوش نوستالجية كجزء من مجموعة Vera Bradley شتاء 2025.
ستشمل الشراكة Rockettes مع Original 100 Handbag عبر قنوات Vera Bradley الاجتماعية طوال موسم العطلات. تؤكد التعاون قيم مشتركة مثل الأخوة/الأخوات، التمكين، والفردية، وفي الوقت نفسه يكرم التراث الغني لكلا العلامتين في الثقافة الأمريكية.
Vera Bradley (NASDAQ: VRA)宣布与Radio City Rockettes达成一项特别的节日合作，庆祝两个重要里程碑：Rockettes 的百年周年纪念以及 Vera Bradley 的 Original 100 Handbag 的重新上市。这款标志性手袋定价为$75-$135，将在 Vera Bradley 2025 年冬季系列中提供六种怀旧图案。
此次合作将在整个假日季通过 Vera Bradley 的社交渠道，让 Rockettes 与 Original 100 Handbag 同台亮相。此次联名强调姐妹情谊、赋权与个性等共同价值，同时向两家品牌在美国文化中的丰富传承致敬。
- Strategic partnership with the iconic Rockettes during their 100th anniversary celebration
- Relaunch of the Original 100 Handbag with six new patterns, expanding product offerings
- Price point of $75-$135 targets accessible luxury market
- None.
FORT WAYNE, Ind., Oct. 02, 2025 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA), the iconic American bag and luggage lifestyle brand, today announced a special partnership celebrating two American icons: the Radio City Rockettes, who are celebrating their 100th anniversary this year, and Vera Bradley’s Original 100 Handbag. Launching as part of Vera Bradley’s 2025 winter collection, the Original 100 Handbag is named after its original style number and inspired by the quilted duffels co-founder Barbara Bradley Baekgaard made for her daughters while they were in college. The bag is now being reissued in a mix of beloved archival patterns and fresh new prints.
To celebrate the partnership, the Rockettes will be featured with the Original 100 Handbag across Vera Bradley’s social channels throughout the holiday season, honoring both their centennial and Vera Bradley’s legacy of style and heritage. As the very first style introduced by Vera Bradley in 1982, this iconic shoulder bag has become an enduring piece of the brand’s story. The collaboration celebrates the brands’ shared values of sisterhood, empowerment, and the joy of embracing individuality.
“The Original 100 Handbag was the very first style we ever created, and it holds such a special place in Vera Bradley’s story,” said Barbara Bradley Baekgaard, Co-Founder of Vera Bradley. “To see it return today, alongside the iconic Rockettes who have delighted audiences for 100 years, is a beautiful celebration of legacy and the power of women coming together. It’s an honor to look back on where we started while creating something special and meaningful for a new generation.”
The Original 100 Handbag, priced at
Founded in 1925, the Rockettes are the longest-running precision dance company in America and are world-renowned for their signature Rockettes Precision Dance Technique™. The Rockettes have been part of Americana throughout their history, entertaining hundreds of millions of people and appearing at some of the biggest events in entertainment over the last century. Since its opening at Radio City Music Hall in 1933, the Christmas Spectacular has brought holiday joy to more than 72 million people from around the world. The 2025 production opens November 6 with tickets available at rockettes.com/christmas.
About Vera Bradley, Inc
Vera Bradley, Inc. is a leading lifestyle company that offers a breadth of iconically casual, colorful, and thoughtfully designed pieces that support self-expression. With a devoted, emotionally connected, and multi-generational customer base, Vera Bradley is a brand that celebrates individuality through bold patterns, vibrant colors, and innovative designs.
Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller and based in Fort Wayne, Indiana, Vera Bradley is known for its distinctive handbags, luggage, travel accessories, fashion and home goods, and unique gifts. The brand’s deep-rooted commitment to community, connection, and charitable giving continues to inspire and resonate with customers around the world.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4dc9aa3b-bec5-460b-b531-ce917b283f21
Contact: 877-708-VERA (8372) Mediacontact@verabradley.com
FAQ
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