Vera Bradley Brings a Fan’s Teenage Dream to Life in an Original Short Film
Vera Bradley (NASDAQ:VRA) has launched its first original short film titled "Most Perfect Couple," bringing a unique marketing approach to connect with millennial customers. The film stars Devon Sawa and is based on a 2002 fan fiction written by then 15-year-old Kristen Mulrooney, who now appears in the film as herself.
The creative project, developed with agency CALLEN, features Mulrooney's teenage story where she gets comforted by her celebrity crush Devon Sawa after a breakup. The film aims to celebrate multi-generational self-expression and reconnect with customers who first engaged with the brand in their youth. The featured bags and accessories from Vera Bradley's Fall 2025 collection are available on the company's website.
Vera Bradley (NASDAQ:VRA) ha presentato il suo primo cortometraggio originale, intitolato "Most Perfect Couple", adottando un approccio di marketing originale per riallacciare il rapporto con il pubblico millennial. Il film, con protagonista Devon Sawa, è tratto da una fan fiction del 2002 scritta dall'allora quindicenne Kristen Mulrooney, che oggi appare nel film interpretando se stessa.
Il progetto creativo, sviluppato con l'agenzia CALLEN, rievoca la storia adolescenziale di Mulrooney, consolata dal suo idolo celebre Devon Sawa dopo una rottura. L'opera vuole celebrare la espressione personale multi-generazionale e riavvicinare i clienti che avevano scoperto il marchio in giovane età. Le borse e gli accessori mostrati nella pellicola, parte della collezione Autunno 2025 di Vera Bradley, sono disponibili sul sito dell'azienda.
Vera Bradley (NASDAQ:VRA) ha estrenado su primer cortometraje original, titulado "Most Perfect Couple", adoptando una estrategia de marketing poco convencional para conectar con los consumidores millennials. La película, protagonizada por Devon Sawa, se basa en una fan fiction de 2002 escrita por la entonces quinceañera Kristen Mulrooney, quien ahora aparece en la cinta interpretándose a sí misma.
El proyecto creativo, desarrollado con la agencia CALLEN, recrea la historia adolescente de Mulrooney, a quien su crush famoso Devon Sawa consuela tras una ruptura. El film busca celebrar la autoexpresión multigeneracional y volver a acercarse a clientes que conocieron la marca en su juventud. Las bolsas y accesorios que aparecen, pertenecientes a la colección Otoño 2025 de Vera Bradley, están disponibles en la web de la empresa.
Vera Bradley (NASDAQ:VRA)가 첫 번째 오리지널 단편영화 "Most Perfect Couple"를 공개하며 밀레니얼 고객과 소통하기 위한 독창적인 마케팅을 선보였습니다. 영화는 Devon Sawa가 주연을 맡았고, 2002년 당시 15세였던 Kristen Mulrooney가 쓴 팬픽션을 바탕으로 하며, Mulrooney 본인이 영화에 본인 역으로 출연합니다.
광고 대행사 CALLEN과 함께한 이 창작 프로젝트는 이별 후 유명인사였던 Devon Sawa에게 위로를 받는 Mulrooney의 십대 시절 이야기를 담고 있습니다. 이 작품은 세대 간 자기 표현을 축하하고 젊을 때 브랜드와 처음 연결됐던 고객들과 다시 관계를 맺는 것을 목표로 합니다. 영화에 등장하는 가방과 액세서리는 Vera Bradley의 2025년 가을 컬렉션으로 회사 웹사이트에서 구입할 수 있습니다.
Vera Bradley (NASDAQ:VRA) a lancé son premier court-métrage original intitulé "Most Perfect Couple", adoptant une approche marketing originale pour renouer avec les clients millennials. Le film, avec Devon Sawa en vedette, s'inspire d'une fan fiction de 2002 écrite par la jeune Kristen Mulrooney alors âgée de 15 ans, qui apparaît aujourd'hui dans le film en tant que elle-même.
Ce projet créatif, développé avec l'agence CALLEN, met en scène l'histoire d'adolescente de Mulrooney, consolée par son béguin célèbre Devon Sawa après une rupture. Le film vise à célébrer l'expression de soi intergénérationnelle et à renouer avec des clients qui ont découvert la marque dans leur jeunesse. Les sacs et accessoires présentés, issus de la collection Automne 2025 de Vera Bradley, sont disponibles sur le site de l'entreprise.
Vera Bradley (NASDAQ:VRA) hat ihren ersten Original-Kurzfilm mit dem Titel "Most Perfect Couple" veröffentlicht und setzt damit auf eine ungewöhnliche Marketingstrategie, um Millennial-Kund:innen anzusprechen. In der Hauptrolle ist Devon Sawa zu sehen; die Geschichte basiert auf einer Fan-Fiction aus dem Jahr 2002, die die damals 15-jährige Kristen Mulrooney schrieb und die jetzt selbst im Film als sie selbst auftritt.
Das kreative Projekt, entwickelt mit der Agentur CALLEN, erzählt Mulrooneys Jugendgeschichte, in der ihr Promi-Schwarm Devon Sawa sie nach einer Trennung tröstet. Der Film möchte generationenübergreifende Selbstentfaltung feiern und die Verbindung zu Kund:innen wiederherstellen, die die Marke bereits in ihrer Jugend kennenlernten. Die im Film gezeigten Taschen und Accessoires aus der Herbstkollektion 2025 von Vera Bradley sind auf der Website des Unternehmens erhältlich.
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“Most Perfect Couple” dramatizes a real 2002 fan fiction story reuniting a woman with her teen imagination, her Vera Bradley tote, and '00s heartthrob Devon Sawa
FORT WAYNE, Ind., Aug. 19, 2025 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) (the “Company”) and its American bag, luggage, and lifestyle brand, Vera Bradley just made one fan’s teenage dream come true. Today, the brand dropped its first-ever original short film, Most Perfect Couple, which was inspired by real fan fiction written in 2002 by then 15-year-old Kristen Mulrooney. Bringing back all the feels (and butterfly clips) from peak teen heartthrob era, the film stars Mulrooney, who is now 40 and a professional comedy writer, playing her teenage self. She’s opposite none other than Y2K crush Devon Sawa. So, grab your flavored lip gloss and a copy of Tiger Beat—it’s time to swoon.
Created with creative agency CALLEN, the film follows Mulrooney, Vera Bradley tote in tow, as she’s dumped by her high school boyfriend, only to be comforted by her celebrity crush Devon Sawa. Spoiler alert: the two end up falling in love! Sawa, now 46, brings charm, wit, and just the right amount of nostalgia to what can only be described as a millennial dream come true.
“The film underscores Vera Bradley’s mission to celebrate multi-generational self-expression and joy by revisiting the emotional connection that customers first formed with the brand in their youth,” said Alison Hiatt, Chief Marketing Officer of Vera Bradley, Inc. “Our customers were dreaming big when they carried their first Vera Bradley bags and now that they’ve grown up, we’re inviting them to revisit that sense of possibility and to have a little fun with it.”
"Early aughts fan fiction was the epitome of earnest fun, which is what Vera Bradley continues to celebrate. Mulrooney’s fictional story captures the way an entire generation expressed their feelings and dreamed big, and we’re glad that Devon Sawa was up for playing along and playing the part," said Courtney LeBlanc, Group Brand Director of CALLEN.
"It's been a while since I've been seen as a heartthrob, and shooting with Vera Bradley allowed me to relive my teenage years,” said Sawa. “The short film captures that youthful spirit of 'anything is possible,' which feels on-brand from what I've learned about Vera Bradley and its origins."
Fans can watch the full short film on @verabradley social channels and by visiting devonsawaissoback.com. To shop the Vera Bradley bags and accessories featured in the film, which are part of the brand’s Fall 2025 collection, visit verabradley.com.
About Vera Bradley, Inc
Vera Bradley, Inc. is a leading lifestyle company that offers a breadth of iconically casual, colorful, and thoughtfully designed pieces that support self-expression. With a devoted, emotionally connected, and multi-generational customer base, Vera Bradley is a brand that celebrates individuality through bold patterns, vibrant colors, and innovative designs.
Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller and based in Fort Wayne, Indiana, Vera Bradley is known for its distinctive handbags, luggage, travel accessories, fashion and home goods, and unique gifts. The brand’s deep-rooted commitment to community, connection, and charitable giving continues to inspire and resonate with customers around the world.
About CALLEN
Founded by Craig Allen in 2017, CALLEN is an Austin-based, independent creative lab. We make eccentric work that turns heads and gets people talking with our signature “stupid smart” approach, turning simple yet brilliant ideas into memorable campaigns for U.S. and global brands. Our client relationships span different industries and brand life stages, from newer brands like OOFOS® and OLIPOP to more established companies like Supercell, and Disney+.
CALLEN is more than an agency, functioning as part production studio, part strategic brand shepherd, and part entrepreneurial incubator. Our team also develops original, innovative ventures like Bijan Mustardson, our own CPG brand including gourmet mustards, merch, and more created in partnership with current Atlanta Falcons running back Bijan Robinson.
Contact
877-708-VERA (8372)
Mediacontact@verabradley.com
HUNTER for Vera Bradley
verabradley@hunterpr.com
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