Vera Bradley Launches First-Ever Toy Story Collection in Collaboration With Disney and Pixar

Rhea-AI Summary

Vera Bradley has collaborated with Disney and Pixar to launch its first-ever Toy Story collection, featuring more than 60 styles. The collection includes four new patterns and is available for holiday gift-giving.

Positive

• Vera Bradley launches its first-ever Toy Story collection, which could attract fans of the franchise and boost sales.
• The collection includes more than 60 styles, providing a wide range of options for customers.
• The collaboration with Disney and Pixar adds a strong brand association, potentially increasing brand value and attracting new customers.

Negative

• No negative takes identified.

Pixar | Vera Bradley Toy Story Collection Now Available Nationwide

FORT WAYNE, Ind., Oct. 24, 2023 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) today announced that Vera Bradley, its iconic American bag and luggage lifestyle brand, has collaborated with Disney and Pixar to launch its first-ever collection inspired by the beloved Toy Story franchise.

Celebrating the magic of childhood, friendship and adventure with more than 60 lighthearted styles made especially for new adventures with special friends, the Pixar | Vera Bradley Toy Story Collection includes four new patterns—Andy’s Room, Festive Toy Story, Toy Chest, and Toy Story Sketch—featuring Pixar’s Woody, Buzz Lightyear and the entire Pixar Toy Story gang.

“The Vera Bradley brand came to life more than 40 years ago thanks to the friendship of co-founders Barbara Bradley Baekgaard and Patricia R. Miller, so we are especially excited to celebrate the power of friendship with our new Pixar | Vera Bradley Toy Story Collection,” noted Alison Hiatt, CMO of Vera Bradley, Inc. “Fans of the Disney and Pixar Toy Story franchise are sure to love the colorful, fun and festive patterns and embroidered motifs featuring their favorite Toy Story characters.”

Pixar | Vera Bradley Toy Story Collection styles range in price from $15 to $160 and are perfect for holiday gift-giving. Shop the collection now in Vera Bradley Full Line Stores, participating Vera Bradley retailers and online at www.verabradley.com/disney. Follow @verabradley for updates and to learn more.

ABOUT VERA BRADLEY

Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns, and brilliant colors that inspire and connect women unlike any other brand in the global marketplace. Visit www.verabradley.com and follow @verabradley to learn more.

CONTACTS
877-708-VERA (8372) Mediacontact@verabradley.com	Hunter PR for Vera Bradley verabradley@hunterpr.com

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/75381a18-3e7f-4352-809d-ca5fca8580cd

https://www.globenewswire.com/NewsRoom/AttachmentNg/21038911-95b1-49fd-86e1-613d24b9f69c

 

FAQ

What is Vera Bradley's collaboration with Disney and Pixar?

Vera Bradley has collaborated with Disney and Pixar to launch its first-ever Toy Story collection.

How many styles are included in the Toy Story collection?

The collection includes more than 60 styles.

What is the price range of the collection?

The styles in the collection range in price from $15 to $160.

Where can customers purchase the collection?

Customers can shop the collection at Vera Bradley Full Line Stores, participating Vera Bradley retailers, and online at www.verabradley.com/disney.