Verisk Announces Sale of its Marketing Solutions Business to ActiveProspect
Rhea-AI Summary
Verisk (Nasdaq: VRSK) announced the sale of Verisk Marketing Solutions (VMS) to ActiveProspect on January 8, 2026. The transaction transfers VMS — a consent-verified lead orchestration, identity resolution, and marketing intelligence business formed from Jornaya and Infutor — to ActiveProspect, which is backed by Five Elms Capital. Verisk said the divestiture reinforces its strategic focus on global insurance data, analytics and technology and enables disciplined capital allocation toward higher-growth opportunities. Advisors: TD Securities and Davis Polk Wardwell advised Verisk; Munck Wilson Mandala advised ActiveProspect.
Positive
- Divestiture of VMS sharpens Verisk focus on global insurance
- VMS moves to ActiveProspect with identity resolution capabilities
- Transaction positions Verisk to prioritize higher-return investments
Negative
- Verisk exits marketing solutions line, reducing business diversification
News Market Reaction – VRSK
In the Jan 9 session, VRSK gained 0.91%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Dec 29 | Acquisition termination | Neutral | +2.0% | Ended AccuLynx deal and planned redemption of related senior notes. |
| Dec 10 | Cyber partnership | Positive | -0.7% | Expanded KYND collaboration integrating cyber risk intelligence into Rulebook. |
| Dec 02 | Fraud tools integration | Positive | +0.4% | Carpe Data’s fraud solutions added into Verisk ClaimSearch ecosystem. |
| Nov 12 | Pricing integration | Positive | -1.1% | Earnix integrated Price-It with Verisk ISO ERC for faster model deployment. |
| Nov 03 | Catastrophe loss estimate | Negative | -1.5% | Estimated insured losses of USD 2.2–4.2B from Hurricane Melissa in Jamaica. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent news has produced mixed reactions, with both positive collaborations and industry updates at times met by selling, indicating no consistent one-way pattern to headlines.
Over the last few months, Verisk issued a mix of strategic and operational updates. On Dec 29, 2025, it ended the AccuLynx acquisition and planned to redeem related senior notes, with shares up about 2%. Prior releases highlighted partnerships, such as the KYND cyber integration on Dec 10 and Carpe Data’s addition to ClaimSearch on Dec 2, which saw modest positive or negative moves. Earlier in November, integrations like Earnix with ISO ERC™ and industry loss estimates for Hurricane Melissa drew small declines. Today’s divestiture fits into this continuing portfolio-optimization and insurance-focused strategy.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Transaction reinforces Verisk’s focus on global insurance and capital allocation discipline
Jersey City, NJ, Jan. 08, 2026 (GLOBE NEWSWIRE) -- Verisk (Nasdaq: VRSK), a leading strategic data analytics and technology partner to the global insurance industry, today announced it has sold Verisk Marketing Solutions (VMS) to ActiveProspect, the leading consent-based marketing platform. VMS, part of Verisk’s underwriting division, provides leading marketing solutions for customers in both insurance and non-insurance industries.
VMS is an industry leader in consent-verified lead orchestration, identity resolution, and marketing intelligence. The company empowers marketers and data teams in consumer-facing industries to reach the right person, with the right message, at the right time—always with consumer data security and privacy at the forefront. VMS was formed through the successful integration of Jornaya and Infutor.
Transaction Details
The sale of VMS aligns with Verisk’s strategic focus on serving and connecting the global insurance industry, and best positions VMS for long-term growth and product development for all markets it serves.
“This transaction reaffirms our commitment to focusing on data, analytics and technology solutions for the global insurance industry while also demonstrating our discipline to invest in our highest-growth and return-on-invested-capital opportunities,” said Lee Shavel, president and CEO of Verisk. “The VMS team has built a differentiated, privacy-first platform and this transaction will ensure VMS has the opportunity to serve its customers and invest as needed in the years ahead.”
ActiveProspect, backed by Five Elms Capital, acquired VMS to complement its software platform offering with robust data capabilities, expanding into the Identity Resolution and Marketing Intelligence space.
“We are excited to bring the VMS and ActiveProspect teams together,” said Steve Rafferty, CEO of ActiveProspect. “VMS adds a proven portfolio of identity resolution solutions and consumer insights purpose-built for marketing. They also bring a significant roster of large enterprise customers, accelerating our ability to serve marketing, data, and analytics teams with identity and marketing intelligence solutions.”
TD Securities acted as a financial advisor and Davis Polk Wardwell LLP as a legal advisor to Verisk in connection with the transaction. Munck Wilson Mandala LLP acted as legal advisor to ActiveProspect.
About Verisk
Verisk (Nasdaq: VRSK) is a leading strategic data analytics and technology partner to the global insurance industry. It empowers clients to strengthen operating efficiency, improve underwriting and claims outcomes, combat fraud and make informed decisions about global risks, including climate change, catastrophic events, sustainability and political issues. Through advanced data analytics, software, scientific research and deep industry knowledge, Verisk helps build global resilience for individuals, communities and businesses. With teams across more than 20 countries, Verisk consistently earns certification by Great Place to Work and fosters an inclusive culture where all team members feel they belong. For more, visit Verisk.com and the Verisk Newsroom.
About ActiveProspect
ActiveProspect empowers performance marketers to identify and acquire prospects at scale. Its consent-based marketing platform helps brands and publishers streamline lead buying and selling by providing an all-in-one solution for TCPA compliance, identity data enrichment & validation, lead orchestration, and vendor management. ActiveProspect’s TrustedForm product certifies over 1 billion opt-in leads annually and is the gold standard for documenting prior express written consent for TCPA compliance. For more information, visit www.activeprospect.com.
Investor Relations Stacey Brodbar Head of Investor Relations Verisk 201-469-4327 IR@verisk.com Media Alberto Canal Verisk Public Relations 201-469-2618 Alberto.Canal@verisk.com