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The Victory Bank Announces Upcoming Opening of Second Retail Branch, Bringing Personalized Banking Closer to You

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The Victory Bank (VTYB) has announced the opening of its second retail branch in Horsham, Pennsylvania, scheduled for April 1, 2025. Located at 100 Gibraltar Road, the new branch emphasizes the bank's commitment to personalized banking services, featuring direct human interaction without automated phone systems.

The branch will offer comprehensive services including checking and savings accounts, home equity loans, personal loans, and custom-underwritten business loans. A Grand Opening Celebration is planned for June 2-6, 2025, featuring promotions and giveaways.

CEO Joseph Major highlighted the bank's distinctive approach to customer service, emphasizing direct connection to representatives without wait times. Branch Manager Elizabeth Knott reinforced the bank's commitment to community service. The expansion includes new job opportunities at the Horsham location.

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Positive

  • Expansion of physical presence with second retail branch
  • Growth opportunity in new market area
  • Potential for increased customer base and market share

Negative

  • Increased operational costs from new branch opening
  • Additional staffing expenses for new location

LIMERICK, Pa., March 04, 2025 (GLOBE NEWSWIRE) -- The Victory Bank, renowned for its customer-first approach, is thrilled to announce the grand opening of its second retail branch in Horsham, Pennsylvania, slated for April 1, 2025. Known for its unique commitment to personalized service, The Victory Bank stands apart by offering direct, live interactions with its team—no automated phone systems, no voice mails, just real people ready to assist. In an era where many businesses are shifting towards self-service models, The Victory Bank remains steadfast in its belief that banking should be human and personal.

This new branch will uphold the Bank’s promise of exceptional, one-on-one service, providing customers with the same level of care and attention that has earned The Victory Bank its stellar reputation. Whether you're calling for assistance or stepping into the branch, the focus will always be on you—the customer. The Victory Bank is dedicated to ensuring that, no matter how technology evolves, your experience remains connected, direct, and tailored to your needs.

Located at 100 Gibraltar Road, Horsham, PA 19044, this new branch will bring The Victory Bank's signature banking experience closer to even more members of the community. The Bank’s focus on delivering a hassle-free, customer-first experience has earned it a loyal following, and this expansion marks an exciting step toward serving more people in the area.

Joseph Major, CEO and Bank Leader, stated, “At The Victory Bank, we do things differently. When you call, you’ll connect directly with a friendly, knowledgeable representative—no voicemail or wait times. We’re excited to bring our customer-focused, personalized service to the Horsham area and offer real solutions at our new branch. Our business loans are ‘custom-underwritten,’ allowing us to gain a deep, personal understanding of each client, their unique preferences, and needs, ensuring we offer the best possible solutions tailored just for them. In addition to traditional services like checking and savings accounts, home equity loans, and personal loans, the new branch will continue offering customized financial guidance that has made the Bank a local favorite, whether you’re opening your first account, exploring loan options, or growing your business.”

Stay tuned for details about The Victory Bank’s Grand Opening Celebration, taking place June 2–6, 2025. The week-long event will feature exciting promotions, giveaways, and opportunities to meet the team dedicated to serving the community’s financial needs. For more information about The Victory Bank and its new branch, visit VictoryBank.com or call 610-948-9000.

“We’re not just opening another branch; we’re opening a new chapter in our community,” said Elizabeth Knott, Branch Manager. “We look forward to welcoming both new and longtime customers to our second location and continuing our commitment to always being there for you.”

With the new location opening soon, the Bank is expanding its team. Interested candidates can explore current job openings and apply— click here for more details.

About The Victory Bank

Founded in 2008, The Victory Bank is a Pennsylvania state-chartered commercial bank headquartered in Limerick Township, Montgomery County. It offers a full range of banking services, including checking and savings accounts, home equity lines of credit, and personal loans. In addition to traditional banking, the Bank specializes in high-quality business lending, serving small and mid-sized businesses and professionals. With three offices across Montgomery and Berks Counties, it is dedicated to meeting the financial needs of the local community. For more information, visit its website at VictoryBank.com. FDIC-Insured.

Joseph W. Major,
Bank Leader and Chief Executive Officer

610-948-9000

The Victory Bank.
548 N. Lewis Rd.
Limerick, PA 19468


FAQ

When will The Victory Bank's (VTYB) new Horsham branch open?

The new branch will open on April 1, 2025, at 100 Gibraltar Road, Horsham, PA 19044.

What banking services will VTYB offer at the new Horsham location?

The branch will provide checking, savings, home equity loans, personal loans, and custom-underwritten business loans with personalized service.

When is VTYB's Horsham branch Grand Opening Celebration?

The Grand Opening Celebration will take place from June 2-6, 2025, featuring promotions and giveaways.

How does VTYB's customer service differ from other banks?

VTYB offers direct access to live representatives without automated phone systems or voicemail, ensuring personalized service.
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