Valvoline Inc. Partners with College Athletes to Raise Awareness about the Importance of Mental Health
Rhea-AI Summary
Valvoline Inc. (NYSE: VVV) has launched a mental health awareness initiative during Suicide Prevention Month, partnering with student athletes from Ohio State University and the University of Tennessee. The campaign, themed "Protect What Matters," will feature mental health tips from athletes Carnell Tate, Karlyn Pickens, and Cade Phillips.
For each share of the athletes' posts, Valvoline will donate $1 to children's hospitals in Columbus and Knoxville, up to $5,000 each. This initiative is particularly relevant as CDC data shows auto repair workers have double the suicide rate compared to other industries. The company, which employs over 11,000 people across 1,000 service centers, is expanding its mental health-focused community involvement, including a recent partnership with KVC Behavioral Healthcare Kentucky.
Positive
- Company demonstrates social responsibility by addressing critical mental health issues in its industry
- Strategic partnership with high-profile college athletes enhances brand visibility
- Commitment to donate up to $10,000 total to children's hospitals shows community engagement
- Large operational footprint with 1,000 service centers and 11,000 employees indicates strong market presence
Negative
- Limited financial commitment with maximum donation cap of $5,000 per hospital
- High suicide rate among auto service workers could indicate industry-wide workplace challenges
News Market Reaction
On the day this news was published, VVV declined 2.72%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Top Student Athletes from Ohio State University and the University of Tennessee Encourage Everyone to "Protect What Matters" During Suicide Prevention Month
"At Valvoline Inc., we understand how important regular preventive maintenance is to protect your vehicle," said Laura Carpenter, Chief Customer Officer, Valvoline Inc. "During Suicide Prevention Month and throughout the year, we want people to protect their mental health, too. We're excited to partner with student athletes from Ohio State University and the University of
Carnell Tate, wide receiver for Ohio State University, as well as University of
Data from the Centers for Disease Control found that men working in auto repair and maintenance service positions have a suicide rate double that of those working in other industries. Valvoline Inc. employs more than 11,000 people across its 1,000 company-owned Valvoline Instant Oil Change and Great Canadian Oil Change service centers and is focusing its community involvement and corporate donations on efforts that reduce mental health stigmas and drive better mental health outcomes.
Earlier this year, the company partnered with KVC Behavioral Healthcare Kentucky to provide Collaborative Assessment and Management of Suicidality (CAMS) training for KVC Kentucky clinicians. Valvoline Inc. plans to announce additional mental health partnerships in the coming weeks.
Valvoline Inc. worked closely on the NIL activities with Learfield's corporate development team in conjunction with Ohio State Sports Properties and The Vol Network, the locally based teams of Learfield – the media and technology company powering college athletics.
About Valvoline Inc.
Valvoline Inc. (NYSE: VVV) delivers quick, easy, trusted service at more than 2,100 franchised and company-operated service centers across
About Ohio State Athletics
The Ohio State University Department of Athletics is one of the most visible, respected and accomplished programs in the nation. It ranks among the largest in terms of number of student-athletes – over 1,000 – and in number of varsity sports (36). The department is committed to providing its student-athletes with the finest in academic and athletics support in order to ensure a quality and life-enhancing experience. The department maintains entirely self-supporting operations. No student fees, tax dollars or university funds are used to support the programs of the Department of Athletics.
About Learfield
Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
SM Service mark, Valvoline Inc., or its subsidiaries, registered in various countries
For Further Information
Investor Inquiries
Elizabeth Clevinger
+1 (859) 357-3155
IR@valvoline.com
Media Inquiries
Angela Davied
+1 (913) 302-0032
Media@valvoline.com
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SOURCE Valvoline Inc.
FAQ
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