Obagi Medical Launches Nu-Cil® BioStim™ Scalp Serum
Obagi Medical (WALD) launched Nu-Cil® BioStim™ Scalp Serum on October 8, 2025, a leave-in scalp serum priced at $125 and sold on Obagi.com.
The product uses a BioStim™ Complex with biotin, amino acids, peptides, 18 nutrients, B vitamins, and phytoactives. In a six-month, double-blind clinical study the serum showed: 74% reduction in dry fallen hair at 3 months, 2.8% increase in hair count per cm² at 3 months, 52% hair volume improvement in under 6 months, and up to 97% decrease in dry fallen hair in less than six months, with some benefits visible after two weeks.
Obagi Medical (WALD) ha lanciato Nu-Cil® BioStim™ Scalp Serum l'8 ottobre 2025, un siero per cuoio capelluto da applicare senza risciacquo, dal prezzo di $125 e venduto su Obagi.com.
Il prodotto utilizza un BioStim™ Complex con biotina, amminoacidi, peptidi, 18 nutrienti, vitamine del gruppo B e fitoattivi. In uno studio clinico in doppio cieco di sei mesi il siero ha mostrato: 74% di riduzione della perdita di capelli secchi e caduti a 3 mesi, aumento di 2,8% del conteggio dei capelli per cm² a 3 mesi, 52% miglioramento del volume dei capelli in meno di 6 mesi, e fino al 97% di diminuzione della perdita di capelli secchi in meno di sei mesi, con alcuni benefici visibili già dopo due settimane.
Obagi Medical (WALD) lanzó Nu-Cil® BioStim™ Scalp Serum el 8 de octubre de 2025, un suero capilar sin aclarado con precio de $125 y vendido en Obagi.com.
El producto utiliza un BioStim™ Complex con biotina, aminoácidos, péptidos, 18 nutrientes, vitaminas B y fitoactivos. En un estudio clínico doble ciego de seis meses, este suero mostró: reducción del 74% de cabello seco y caído a los 3 meses, un aumento del 2,8% en el conteo de cabello por cm² a los 3 meses, una mejora del volumen del cabello del 52% en menos de 6 meses, y hasta una disminución del 97% de cabello seco y caído en menos de seis meses, con algunos beneficios visibles ya a las dos semanas.
Obagi Medical (WALD)는 2025년 10월 8일 Nu-Cil® BioStim™ 두피 세럼을 출시했으며, 두피에 바르는 세럼으로 가격은 $125이며 Obagi.com에서 판매됩니다.
이 제품은 BioStim™ Complex를 포함하고 있으며 비오틴, 아미노산, 펩타이드, 18가지 영양소, 비타민 B군 및 피토액티브를 함유하고 있습니다. 6개월 간의 이중맹검 임상 연구에서 이 세럼은 다음과 같은 결과를 보였습니다: 3개월에 건조하고 빠진 모발이 74% 감소, 3개월에 cm²당 모발 수가 2.8% 증가, 6개월 이내에 모발 볼륨이 52% 향상, 그리고 6개월 미만에 건조하고 빠진 모발이 최대 97% 감소에 이르렀으며, 일부 효과는 2주 만에 보였습니다.
Obagi Medical (WALD) a lancé Nu-Cil® BioStim™ Scalp Serum le 8 octobre 2025, un sérum capillaire sans rinçage au prix de $125 et vendu sur Obagi.com.
Le produit utilise un BioStim™ Complex avec biotine, acides aminés, peptides, 18 nutriments, vitamines B et phytoactifs. Dans une étude clinique à double aveugle de six mois, le sérum a montré: 74% de réduction des cheveux secs et tombants à 3 mois, une augmentation de 2,8% du compte de cheveux par cm² à 3 mois, une amélioration du volume capillaire de 52% en moins de 6 mois, et jusqu'à 97% de diminution des cheveux secs et tombants en moins de six mois, avec certains bénéfices visibles dès deux semaines.
Obagi Medical (WALD) hat Nu-Cil® BioStim™ Scalp Serum am 8. Oktober 2025 eingeführt, ein Leave-in-Scalp-Serum zum Preis von $125 und erhältlich auf Obagi.com.
Das Produkt verwendet einen BioStim™ Complex mit Biotin, Aminosäuren, Peptiden, 18 Nährstoffen, B-Vitaminen und Phytoactives. In einer sechs Monate dauernden, doppelblinden klinischen Studie zeigte das Serum: 74% Reduktion trockener ausfallender Haare nach 3 Monaten, 2,8% Zunahme der Haaranzahl pro cm² nach 3 Monaten, 52% Haarvolumenverbesserung in unter 6 Monaten, und bis zu 97% Verringerung trockener ausfallender Haare in weniger als sechs Monaten, wobei einige Vorteile schon nach zwei Wochen sichtbar waren.
Obagi Medical (WALD) أطلقت Nu-Cil® BioStim™ Scalp Serum في 8 أكتوبر 2025، وهو سيروم فروة رأس يُترك بلا غسلة، بسعر $125 ومتوفّر على Obagi.com.
يعتمد المنتج على BioStim™ Complex مع البيوتين، الأحماض الأمينية، الببتيدات، 18 عنصرًا غذائيًا، وفيتامينات B والفيتو-أنشطة. في دراسة سريرية مزدوجة التعمية لمدة ستة أشهر أظهر السيروم: خفض 74% في الشعر الجاف والمتساقط عند 3 أشهر، زيادة بمقدار 2.8% في عدد الشعر لكل سم² عند 3 أشهر، تحسن حجم الشعر بنسبة 52% في أقل من 6 أشهر، وحتى انخفاض 97% في الشعر الجاف والمتساقط في أقل من ستة أشهر، مع بعض الفوائد الملحوظة حتى بعد أسبوعين.
Obagi Medical (WALD) 于2025年10月8日推出 Nu-Cil® BioStim™ 头皮精华，是一种留置型头皮精华，价格为 $125，在 Obagi.com 销售。
该产品采用 BioStim™ Complex，包含生物素、氨基酸、肽、18种营养素、B族维生素和植物活性成分。 在为期六个月的双盲临床研究中，该精华显示：3个月时干燥并脱落头发减少74%，3个月时每平方厘米头发数量增加2.8%，不足六个月时头发体积提升52%，以及在不到六个月的时间里，干燥脱落头发减少最高可达97%，并且在两周内就有一些好处可见。
- Dry fallen hair reduced by 74% at 3 months
- Hair volume improved by 52% in under 6 months
- Hair count increased by 2.8% per cm2 at 3 months
- Evaluated in a six-month double-blind clinical study
- Retail price of $125 may limit mass-market adoption
- Hair count increase was modest at only 2.8% at 3 months
Insights
Obagi launches a premium, clinically tested scalp serum with measurable short-term clinical results and a direct‑to‑consumer price point.
Obagi positions Nu-Cil® BioStim™ Scalp Serum as a medical-grade, leave-in treatment that the release states was evaluated in a double-blind six-month study and produced specific, time-bound outcomes: a
The commercial and clinical claims create two clear dependencies: acceptance of the clinical endpoints by purchasers and whether shoppers value a medical-grade, premium-priced topical versus alternative options. The company also cites broad demand signals such as hair concerns among adults and a trend toward skincare-grade ingredients in hair care; these claims frame the launch but are not evidence of adoption. Watch near-term consumer response and reorder rates within
A Next-Generation, Redensifying Scalp Serum Clinically Proven to Promote Fuller, Denser-Looking Hair*
NEW YORK, Oct. 08, 2025 (GLOBE NEWSWIRE) -- Obagi Medical (“Obagi”), the fastest growing professional skincare brand in the U.S. in 2024*, proudly unveils its latest innovation rooted in clinical skin science: Nu-Cil® BioStim™ Scalp Serum. Designed to promote a healthier scalp, the foundation of fuller, stronger hair, this advanced leave-in serum is clinically proven to reduce dry, fallen hair by
The Nu-Cil® BioStim™ Scalp Serum expands on Obagi’s 35 years of skin health expertise and leadership in medical-grade innovation by applying its skin first philosophy to the scalp through the BioStim™ Complex. The BioStim™ Complex utilizes proprietary technology powered by a synergistic blend of clinically proven actives, including Biotin, Amino Acids, and Peptides – alongside 18 essential Nutrients, B Vitamins, and Phytoactives. These actives work to promote scalp health, fortify hair follicles, and strengthen strands from the root.
Designed to target multiple factors involved in scalp health and reinforce the hair’s natural resilience, this fast-absorbing, non-greasy formula offers a comprehensive approach to help combat thinning, reduce breakage, and enhance overall hair vitality for visibly denser, fuller hair.
“In my practice, I’m seeing a rising number of patients with hair loss concerns, ranging from those with underlying hormonal contributors, such as PCOS, perimenopause, and postmenopause, to younger men aiming to maintain hair density as they age, to those with thyroid disorders or nutritional deficiencies following significant weight loss,” said Dr. Suzan Obagi, Chief Medical Officer of Obagi. “We’re excited about the launch of Nu-Cil® BioStim™ Scalp Serum because it was designed to address these concerns. It was evaluated in a six-month, double-blind clinical study, with results showing that participants using Nu-Cil® BioStim™ Scalp Serum experienced meaningful improvements as early as two weeks into treatment.”
Hair loss and thinning have become top concerns among both consumers and providers: two in three Americans over age 35 experience hair loss or thinning.** At the same time, the professional aesthetics space is evolving:
A clinical study demonstrated the efficacy of Nu-Cil® BioStim™ Scalp Serum, with participants experiencing significant improvements in scalp health:
- In just 2 weeks, clinically proven* to help:
- Decrease the amount of wet and dry fallen hair
- Re-deliver hydration to the scalp
- Reduce hair breakage when dry combing
- In just 3 months, clinically proven* to help:
- Reduce the amount of dry fallen hair by
74% ** - Reduce hair breakage when dry combing by
74% ** - Increase hair count per cm2 by
2.8% **
- Reduce the amount of dry fallen hair by
- In less than 6 months, clinically proven* to help:
- Significantly improve hair volume by
52% ****** - Significantly decrease the amount of dry fallen hair by
97% ********
- Significantly improve hair volume by
“At Obagi, we’re always striving to innovate and deliver transformative results across every facet of skincare and now scalp care,” said Justin Giouzepis, Chief Marketing Officer of Obagi. “We’re proud to introduce Nu-Cil® BioStim™ Scalp Serum as a powerful solution for individuals experiencing hair thinning, scalp imbalance, or age-related changes. This launch reflects our commitment to meeting evolving consumer needs with science-driven, high-performance formulas.”
The Nu-Cil® BioStim™ Scalp Serum, priced at
About Obagi Medical
Obagi Medical is an industry-leading, advanced skincare line rooted in research and skin biology, with a legacy of 35+ years of experience. Initially known for its leadership in the treatment of hyperpigmentation with the Obagi Nu-Derm® System, Obagi products are designed to address a variety of skin concerns, including premature aging, photodamage, skin discoloration, acne, and sun damage. As the fastest-growing professional skincare brand in the U.S. in 2024,* Obagi empowers individuals to achieve healthy, beautiful skin. The brand continues to lead in physician-recommended skincare solutions and was recognized as the #1 Physician-Recommended Brand for At-Home Skincare Products for Hyperpigmentation, Fine Lines & Wrinkles, and Sagging Skin & Loss of Elasticity.** More information about Obagi is available on the brand’s website, https://www.obagi.com.
*Among the Top 10 Professional Skin Care Brands in the U.S., According to Kline’s 2024 Global Professional Skin Care Series (China, Europe and the U.S.)
**Dermatology & Cutaneous Surgery Institute (DCSI) in January 2022, Source: https://www.fortunebusinessinsights.com/hair-care-market-102555
***U. S.: 1,006 female internet users aged 18+ who use shampoo or conditioner products. Source: Kantar Profiles/Mintel, January 2025 trending-haircare-ingredients-2025-where-to-play
****Kline Physician-Dispensed Skincare – US Perception and Satisfaction Survey, October 2024
****** Results based on a 2025 24-week clinical test. Data on file at Obagi Cosmeceuticals LLC.
******* When compared to the untreated control group
About Waldencast
Founded by Michel Brousset and Hind Sebti, Waldencast’s ambition is to build a global best-in-class beauty and wellness operating platform by developing, acquiring, accelerating, and scaling conscious, high-growth purpose-driven brands. Waldencast’s vision is fundamentally underpinned by its brand-led business model that ensures proximity to its customers, business agility, and market responsiveness, while maintaining each brand’s distinct DNA. The first step in realizing its vision was the business combination with Obagi Cosmeceuticals and Milk Makeup. As part of the Waldencast platform, its brands will benefit from the operational scale of a multi-brand platform; the expertise in managing global beauty brands at scale; a balanced portfolio to mitigate category fluctuations; asset-light efficiency; and the market responsiveness and speed of entrepreneurial indie brands. For more information please visit: https://ir.waldencast.com/.
Media Contact:
obagi@purplepr.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d933d2c9-9897-4e5c-b9e1-8be7c88fe325
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