Workday Puts AI Agents Center Stage with Rock Stars Gwen Stefani, Paul Stanley, and Billy Idol

Rhea-AI Summary

Workday (NASDAQ: WDAY) launches a new marketing campaign featuring rock legends Gwen Stefani, Paul Stanley, and Billy Idol to promote its AI agent technology. The campaign, debuting at The Masters from April 7-13, 2025, includes two TV commercials: 'Carmen the Rock Star' and 'Goodnight Rock Stars'.

The ads humorously contrast rock stars attempting corporate life while highlighting Workday's role-based AI agents, which differ from typical task-based agents by containing configurable skills to perform hundreds of tasks. These agents include specialized functions for Contracts, Payroll, Financial Auditing, Policy, Recruiting, Talent Mobility, Succession, and Optimization.

The campaign emphasizes how Workday's AI technology is transforming work environments, enabling collaboration between human employees and digital labor. CMO Emma Chalwin states that 'Agentic AI is not just changing how work gets done, it's reshaping the future of work itself.'

Positive

• Launch of comprehensive role-based AI agents capable of performing hundreds of tasks
• Strategic marketing campaign featuring high-profile celebrities
• Expansion of AI capabilities across multiple business functions

Negative

• None.

Rockers Tell Office Workers "We'll Stay Out of Your World, if You Stay Out of Ours"

PLEASANTON, Calif., Apr. 7, 2025 /PRNewswire/ -- Workday, Inc. (NASDAQ: WDAY), the AI platform for managing people, money, and agents, is bringing AI agents center stage in its latest "Rock Star" campaign featuring Gwen Stefani, Paul Stanley, and Billy Idol. The rockers, dressed in business attire, hilariously try to navigate the corporate world – refusing to believe that Workday's AI agents are making people "rock stars." The two new TV commercials, titled "Carmen the Rock Star," and "Goodnight Rock Stars," are debuting at The Masters from April 7-13.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/workday/9323851-en-workday-ai-agents-gwen-stefani-paul-stanley-billy-idol-rock-stars-campaign

The commercials playfully contrast the worlds of rock 'n' roll and business with Stefani, Idol, and Stanley trading their leather studs for power suits and attending countless meetings, engaging in small talk with colleagues in the office, and grappling with corporate jargon.

Superstar Gwen Stefani quips, "You think AI agents can handle your tasks? Watch me handle my agent!"

Rock and roll hall of famer Paul Stanley comments, "So you corporate types think you're rock stars? That's as ridiculous as us being corporate types! When your weekend routine involves smashing guitars on stage, a boring office job just doesn't compare…"

Punk rock legend Billy Idol adds, "You think that using AI to help you get work done is challenging the status quo? How about trashing hotel rooms?!"

Workday AI Agents Take Center Stage

While the rockers might not understand, Workday AI agents are making its customers rock stars of the business world. While most agents in the market today are task-based, follow specific step-by-step instructions, and complete a single task repetitively, Workday's role-based agents contain a configurable set of 'skills' and can perform hundreds of individual tasks. These agents help streamline and automate processes across a particular job or role, freeing people up to focus on more strategic work. Workday's previously announced role-based agents include Contracts, Payroll, Financial Auditing, Policy, Recruiting, Talent Mobility, Succession, and Optimize Agents.

"Agentic AI is not just changing how work gets done, it's reshaping the future of work itself – a future where human employees and digital labor will work side-by-side," said Emma Chalwin, chief marketing officer, Workday. "Our latest campaign playfully illustrates how our customers – the true 'rock stars' of business – use Workday to manage their people, money, and agents, reflecting our core value of fun and commitment to helping our customers move forever forward."

For more information and to view Workday's new commercials, visit:

• Workday YouTube, "Carmen the Rock Star."
• Workday YouTube, "Goodnight Rock Stars."
• Workday Homepage.

Additionally, join the conversation via LinkedIn, X, Facebook, and Instagram.

About Workday

Workday is the AI platform for managing people, money, and agents. The Workday platform is built with AI at the core to help customers elevate people, supercharge work, and move their business forever forward. Workday is used by more than 11,000 organizations around the world and across industries – from medium-sized businesses to more than 60% of the Fortune 500. For more information about Workday, visit workday.com.

© 2025 Workday, Inc. All rights reserved. Workday and the Workday logo are registered trademarks of Workday, Inc. All other brand and product names are trademarks or registered trademarks of their respective holders.

 

 

 

View original content:https://www.prnewswire.com/news-releases/workday-puts-ai-agents-center-stage-with-rock-stars-gwen-stefani-paul-stanley-and-billy-idol-302421206.html

SOURCE Workday, Inc.

FAQ

What new AI agents has Workday (WDAY) introduced in their latest announcement?

Workday's role-based AI agents include Contracts, Payroll, Financial Auditing, Policy, Recruiting, Talent Mobility, Succession, and Optimize Agents, capable of performing hundreds of individual tasks.

When will Workday's (WDAY) new AI-focused TV commercials debut?

The commercials will debut at The Masters from April 7-13, 2025.

How do Workday's (WDAY) role-based AI agents differ from traditional task-based agents?

Workday's role-based agents contain configurable skills and can perform hundreds of tasks across job roles, while traditional agents are to single, repetitive tasks.

Which celebrities are featured in Workday's (WDAY) new AI agents marketing campaign?

The campaign features rock stars Gwen Stefani, Paul Stanley, and Billy Idol in business attire attempting to navigate corporate life.