Nothing Beats Fresh: Wendy's Drops $1 Jr. Bacon Cheeseburger or $1 Double Stack in the App to Fuel Fans Through March Madness

Rhea-AI Summary

Wendy's has launched a March Madness promotion offering a $1 Jr. Bacon Cheeseburger or $1 Double Stack with additional purchase through the Wendy's app, running until April 13, 2025. As the Official Hamburger of March Madness, Wendy's is partnering with broadcast legends Ian Eagle and Clark Kellogg to promote their fresh, never frozen beef offerings.

The promotion includes delivery partner deals: DoorDash offers free Son of Baconator for DashPass subscribers on orders over $20, Uber Eats features a BOGO Double Stack Biggie Bag, and GrubHub provides a free Baconator with $20+ purchases.

Positive

• Strategic partnership with March Madness as Official Hamburger sponsor
• Multiple delivery platform partnerships expanding reach (DoorDash, Uber Eats, GrubHub)
• Promotional campaign featuring prominent sports broadcasters

Negative

• Promotional pricing may impact profit margins
• Additional purchase requirement could limit promotion effectiveness

Broadcast legends Ian Eagle and Clark Kellogg share hot takes on Wendy's fresh, never frozen beef

DUBLIN, Ohio, March 17, 2025 /PRNewswire/ -- Wendy's^® is serving up the real MVP of March Madness^® with two stars of its fresh, famous beef* lineup just in time for the tournament! Now through Sunday, April 13, fans can score bracket-winning deals with Wendy's as the Official Hamburger of March Madness, including a $1 Jr. Bacon Cheeseburger or a $1 Double Stack™ with an additional purchase exclusively with the offer in the Wendy's app**.

With millions of March Madness fans hungry for all the action, they can always count on Wendy's to deliver fresh, never frozen beef while watching the tournament and the NCAA to provide more innovative, seamless ways for them to stay connected and engaged.

At point is the Wendy's Jr. Bacon Cheeseburger, a fast break for flavor with a signature square beef patty, crispy Applewood smoked bacon, lettuce, tomato, American cheese and mayo. Down at the baseline, the Double Stack lays up two fresh beef patties topped with American cheese, ketchup, mustard, pickle and onion. With unrivaled taste and value at just $1 with purchase for the entire tournament, it's the ultimate March Madness matchup with deals that can't be (buzzer) beat! Fans can customize the full menu of Wendy's fresh, famous food for the ultimate bite when ordering at restaurants nationwide, online or via the Wendy's mobile app.

"Wendy's is bringing the heat with the freshest hamburgers in the game and more ways to save on the Official Hamburger of March Madness," said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company. "We're fueling fans who love basketball as much as they love Wendy's made fresh, hot and juicy hamburgers."

"This year we're expecting to see some of the freshest talent in the game give their all for a shot at a National Championship," said Ian Eagle, lead play-by-play announcer for the NCAA Division I Men's Basketball Championship. "But if you want my call, Wendy's is the freshest hamburger in the game – their burgers are made just for you."

"To avoid any frozen mishaps, Wendy's has fans covered with fresh $1 JBC or Double Stack cheeseburgers all tournament long," said Clark Kellogg, studio analyst for the NCAA Division I Men's Basketball Championship. 

Plus, delivery partners are dishing an assist for fans that don't want to miss a minute of the action. On DoorDash, DashPass subscribers can enjoy a free Son of Baconator^® on orders of $20 or more, while all other users get $5 off a $20 order***. Through Uber Eats, all users can watch the game's biggiest moments with a BOGO Double Stack™ Biggie Bag^®**** and GrubHub users can score a free Baconator^® with purchase of $20 or more*****! These exclusive slam-dunk offers bring our fresh beef straight to you!

Burger and basketball fans alike can pivot to the Wendy's app to score the $1 Jr. Bacon Cheeseburger or the $1 Double Stack™ each day now through Sunday, April 13.

ABOUT WENDY'S
The Wendy's Company (Nasdaq: WEN) and Wendy's^® franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef*, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator^®, and the Frosty® dessert. Wendy's supports the Dave Thomas Foundation for Adoption®, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in North America's foster care system. Learn more about Wendy's at www.wendys.com. For details on franchising, visit www.wendys.com/franchising. Connect with Wendy's on X, Instagram and Facebook.

*Fresh beef available in the contiguous U.S. and Alaska, as well as Canada, Mexico, Puerto Rico, the UK, and other select international markets.

**Limited time offer at participating U.S. Wendy's only. Limit one qualifying item per offer. Offer must be redeemed in the Wendy's App. App download and account registration required. See Wendy's App offer for further details.

***Valid only at participating U.S. Wendy's® locations. Fees (including service fee), taxes, and gratuity still apply. Offer valid on 3/22/25 - 3/28/25 and on 4/4/25 - 4/8/25, or while supplies last. Valid for one (1) redemption per cart. Must have or create a valid DoorDash account with a valid form of accepted payment on file. DoubleDash promotions apply only to your DoubleDash add-on order, not your primary order. DoubleDash orders are not valid for the purchase of alcohol. No cash value. Non-transferable.

**** Expires 4/6/2025. Add eligible menu item to order prior to checkout to receive discount on the second item of equal or lesser value. Discount does not apply to applicable order taxes and fees. Valid for the Double Stack Biggie Bag only. Cannot be combined. Valid only at participating and qualifying restaurants in the US where Uber Eats is available. Offer and terms are subject to change or cancellation. Exclusions may apply. While supplies last. See app for availability.

***** Order subtotal must be at least $20 (before tax, tip, and fees). Discount will apply to one Baconator menu item only (up to $11.69 off). Not eligible on Combos. To redeem, select Baconator menu item on the menu prior to checkout. Available for eligible orders placed between 3/19/2025 at 12:01 AM local time and 3/24/2025 at 11:59 PM local time, as well as 4/4/2025 at 12:01 AM local time and 4/7/2025 at 11:59 PM local time, or while supplies last.

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SOURCE The Wendy's Company

FAQ

How long is Wendy's (WEN) $1 burger March Madness promotion running?

The promotion runs from March 17 to April 13, 2025

What are the delivery deals available during Wendy's (WEN) March Madness promotion?

DoorDash: free Son of Baconator for DashPass ($20+ orders), Uber Eats: BOGO Double Stack Biggie Bag, GrubHub: free Baconator with $20+ purchase

What burgers are included in Wendy's (WEN) $1 March Madness promotion?

Jr. Bacon Cheeseburger and Double Stack burgers are available for $1 each with additional purchase through the Wendy's app

What is required to get the $1 burger deal at Wendy's (WEN) during March Madness?

Customers must make an additional purchase and use the Wendy's app to access the $1 burger deal