Wyndham Opens 100th Days Inn Hotel in China

Rhea-AI Summary

Wyndham Hotels & Resorts has achieved a significant milestone with the opening of its 100th Days Inn hotel in China - the Days Inn by Wyndham Shantou Jinping. The brand has demonstrated strong growth since Wyndham reacquired direct franchising rights in 2019, averaging double-digit net room growth over the past five years. The company's direct franchising business has seen a 14% increase during this period, with FeePAR doubling since 2018. The Days Inn pipeline in China has expanded 25% year-over-year through Q1. The new 83-room, four-star hotel in Shantou joins other notable properties in Beijing, Chengdu, and Harbin. Wyndham's expansion is supported by the Wyndham Advantage program, which includes $350 million in technology investments over seven years and access to its 115 million Wyndham Rewards members globally.

Positive

• Double-digit net room growth over the last five years in China
• 14% increase in overall direct franchising business
• Pipeline in China expanded 25% year-over-year through Q1
• FeePAR doubled since 2018
• Strategic presence in 60 major Chinese cities
• $350 million investment in innovative technology over past seven years

Negative

• None.

Insights

Hospitality Industry Analyst

Wyndham's 100th Days Inn in China marks strategic success with doubled FeePAR and 25% pipeline growth in a crucial market.

Wyndham's milestone of 100 Days Inn hotels in China represents a significant execution of their Asia-Pacific growth strategy. Since reacquiring direct franchising rights for Days Inn in 2019, the company has achieved double-digit net room growth over five years, contributing to a 14% increase in overall direct franchising business.

The most telling metric here is that Wyndham has doubled their FeePAR (fees per available room) since 2018 through this direct franchise model. This demonstrates that their expansion isn't just about footprint but is driving substantial revenue efficiency. The 25% year-over-year pipeline growth through Q1 indicates this momentum isn't slowing.

This expansion is strategically timed with China's tourism trajectory, which is projected to become the world's largest travel market within a decade. The company is executing a balanced approach across tier 1-3 cities, with properties in approximately 60 major markets including Beijing, Chengdu, and Harbin.

Wyndham's $350 million technology investment over seven years is creating competitive advantages in property management and loyalty engagement. With 115 million enrolled Wyndham Rewards members globally, they're building a scalable ecosystem that drives direct bookings and reduces dependency on third-party distribution channels.

This milestone reflects Wyndham's asset-light franchise model working effectively in the Chinese market, where many international hotel groups have struggled to scale profitably while maintaining brand standards. By focusing on the midscale segment with Days Inn, they're targeting the fastest-growing domestic travel demographic in China.

Days Inn by Wyndham Shantou Jinping builds on Wyndham's successful growth since reacquiring direct franchising rights for the brand in 2019

SHANGHAI, June 17, 2025 /PRNewswire/ -- Wyndham Hotels & Resorts is celebrating a major milestone in Asia Pacific with the opening of its 100th Days Inn hotel in China: Days Inn by Wyndham Shantou Jinping. The opening not only highlights the brand's robust growth across the country but underscores Wyndham's success since reacquiring direct franchising rights for the brand.

Wyndham's Days Inn brand in China has averaged double-digit net room growth over the last five years, contributing to a 14% increase in Wyndham's overall direct franchising business over the same period. The brand is poised for sustained growth, with its pipeline in China expanding 25% year-over-year through the end of the first quarter. Notably, the Company's direct franchise business growth has generated strong returns, doubling FeePAR since 2018. Wyndham's expansion aligns with China's tourism surge, as the country is projected to become the world's largest travel and tourism market within the next decade.

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"Wyndham has a leading footprint in China, and we intend to build on that strong foothold in the years ahead. With Days Inn, we're offering a quality, reliable brand that suits the needs of owners and guests, all powered by the backing of the world's largest hotel franchisor. As we continue to showcase the value Wyndham can bring to owners in China, we have a runway to grow and succeed in one of the most dynamic tourism industries in the world." 

                         - Joon Aun OOI, President, Asia Pacific, Wyndham Hotels & Resorts

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"At Days Inn by Wyndham Shantou Jinping, we're integrating the essence of Chaoshan culture with modern hospitality. Wyndham's global network, powerful loyalty program and unparalleled technology offerings not only bring business directly to our hotel but also provide us with the tools and resources that help unlock extraordinary experiences for guests coming through our doors."

                         - Xiaoyi LIN, Owner, Days Inn by Wyndham Shantou Jinping

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Accelerated Growth in a Key Market
Spanning approximately 60 major cities across China including Beijing, Chengdu and Harbin, Days Inn brightens stays for travelers across the country every day. Standout destinations include:

• Days Inn by Wyndham Shantou Jinping
  This four-star, 83-room hotel marks the 100^th Days Inn hotel in China. Nestled between the bustling commercial center of Jinping District and the tranquil Shantou Bay, guests can immerse themselves in culture by taking in local architecture, checking out Ming Dynasty relics and exploring Dahao Ancient City nearby. Featuring a fitness center, breakfast buffet, free WiFi and a business center, the hotel caters to those traveling for business and leisure alike.
  
  
• Days Inn by Wyndham Beijing Haidian
  Beijing's first Days Inn by Wyndham, this hotel is strategically nestled in Zhongguancun's premier tech hub — minutes from cultural landmarks like the Summer Palace and CCTV Tower. Its 81 thoughtfully curated rooms boast elegant Chinese and European décor, each framing panoramic city views. Enhanced with mid-sized to grand conference venues, it seamlessly accommodates versatile event requirements while maintaining an ambiance of refined urban hospitality.
  
  
• Days Hotel by Wyndham Chengdu Wenjiang
  The first Days Inn by Wyndham in Chengdu, this hotel resides in Wenjiang District — a scenic area dubbed "Chengdu's Backyard Garden" — strategically positioned at the heart of the Cross-Strait Science and Technology Industrial Development Park. Featuring 157 warm and comfortable guestrooms, it offers a multi-functional lobby, fully equipped meeting spaces, and a modern fitness center, purposefully designed to deliver tailored comfort and premium hospitality standards for discerning business travelers.
  
  
• Days Hotel by Wyndham Harbin Songbei
  The first Days Inn by Wyndham in Northeast China and Harbin, this hotel is located in a prime spot on Sun Island, surrounded by pristine natural landscapes, offering a serene escape in both summer and winter. Featuring 90 uniquely designed rooms with solid wood furnishings, the hotel is enhanced by comprehensive leisure facilities and versatile banquet spaces, ensuring guests a seamless blend of relaxation and memorable experiences throughout their stay.

Wyndham's growth in China is powered by the Wyndham Advantage—a combination of world-class marketing, distribution and other resources designed to put owners on the path to success. Inclusive of nearly $350 million in innovative technology investments over the past seven years, owners have access to best-in-class technology from industry-leading providers, including next-gen property management systems, as well as a growing member base of over 115 million enrolled Wyndham Rewards members globally.

For more information, including franchising opportunities, visit www.wyndhamdevelopment.com.

About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of franchised properties, with approximately 9,300 hotels across over 95 countries on six continents. Through its network of approximately 907,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company's award-winning Wyndham Rewards loyalty program offers over 115 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.

Forward-Looking Statement
This press release contains "forward-looking statements" within the meaning of the federal securities laws, including statements related to Wyndham's current views and expectations with respect to development, growth and anticipated travel demands in China. Forward-looking statements are any statements other than statements of historical fact, including those that convey management's expectations as to the future based on plans, estimates and projections at the time Wyndham makes the statements and may be identified by words such as "will," "expect," "believe," "plan," "anticipate," "predict," "intend," "goal," "future," "forward," "remain," "confident," "outlook," "guidance," "target," "objective," "estimate," "projection" and similar words or expressions, including the negative version of such words and expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Wyndham to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.

Factors that could cause actual results to differ materially from those in the forward-looking statements include, without limitation, general economic conditions, including inflation, higher interest rates and potential recessionary pressures; the performance of the financial and credit markets; the economic environment for the hospitality industry; operating risks associated with the hotel franchising business; Wyndham's relationships with franchisees; the impact of war, terrorist activity, political instability or political strife, including the ongoing conflicts between Russia and Ukraine and conflicts in the Middle East, respectively; global or regional health crises or pandemics including the resulting impact on Wyndham's business, operations, financial results, cash flows and liquidity, as well as the impact on its franchisees, guests and team members, the hospitality industry and overall demand for and restrictions on travel; Wyndham's ability to satisfy obligations and agreements under its outstanding indebtedness, including the payment of principal and interest and compliance with the covenants thereunder; risks related to Wyndham's ability to obtain financing and the terms of such financing, including access to liquidity and capital; and Wyndham's ability to make or pay, plans for and the timing and amount of any future share repurchases and/or dividends, as well as the risks described in Wyndham's most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission and any subsequent reports filed with the Securities and Exchange Commission. These risks and uncertainties are not the only ones Wyndham may face and additional risks may arise or become material in the future. Wyndham undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, subsequent events or otherwise, except as required by law.

 

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SOURCE Wyndham Hotels & Resorts

FAQ

How many Days Inn hotels does Wyndham now have in China?

Wyndham now has 100 Days Inn hotels in China, with the latest opening being the Days Inn by Wyndham Shantou Jinping.

What has been WH stock's growth rate for Days Inn in China?

Days Inn has averaged double-digit net room growth over the last five years in China, with its pipeline expanding 25% year-over-year through Q1.

How has Wyndham's FeePAR performed since 2018?

Wyndham's direct franchise business growth has resulted in doubled FeePAR since 2018.

How much has Wyndham invested in technology over the past seven years?

Wyndham has invested nearly $350 million in innovative technology over the past seven years.

How many Wyndham Rewards members does the company have globally?

Wyndham has over 115 million enrolled Wyndham Rewards members globally.