JENNAIR® INTRODUCES NEW LUXE APPLIANCE INNOVATIONS ACROSS REFRIGERATION, WINE COLUMNS, INDUCTION RANGE, AND WALL OVENS

Rhea-AI Summary

JennAir (WHR) unveiled a new lineup of luxury appliances at KBIS 2025, showcasing premium innovations across multiple categories. The highlight includes a partnership with Nature Squared offering custom panels made from reclaimed egg and seashells for refrigeration units, starting at $12,000. The company introduced its first-ever Wine Columns featuring Obsidian black interiors and premium preservation features, priced from $7,499.

The launch includes new induction professional-style ranges in RISE™ and NOIR™ designs ($8,099-$15,299), featuring Flex-Choice™ Zones and Assisted Cooking modes. JennAir also introduced SlimTech™ Insulation technology in column refrigerators ($8,599) and enhanced wall ovens with MultiMode® True Convection and smart features ($3,049-$7,099).

Positive

• Introduction of innovative Nature Squared panels using sustainable materials could appeal to eco-conscious luxury consumers
• Expansion into new product category with premium Wine Columns indicates market growth potential
• Wide price range across product lines ($3,049-$15,299) allows for market segmentation
• Advanced features like SlimTech™ Insulation and MultiMode® True Convection demonstrate technological leadership

Negative

• High price points (starting $12,000 for custom panels) may limit market accessibility
• Premium positioning could face challenges in economic downturn

Insights

Luxury Appliance Market Analyst

JennAir's premium appliance launches strengthen Whirlpool's position in the growing luxury segment with innovative, high-margin products.

This comprehensive product launch represents a significant strategic expansion for Whirlpool's JennAir brand in the ultra-premium appliance segment. The extensive portfolio refresh spans refrigeration, cooking, and wine storage categories with price points ranging from $3,049 to $15,299, positioning these offerings squarely in the luxury market segment where margins typically exceed 35%.

The Nature Squared partnership is particularly noteworthy as it introduces exclusive custom panels starting at $12,000, representing an extremely high-margin product that differentiates JennAir from competitors like Thermador, Miele, and Sub-Zero. These panels leverage sustainable luxury materials (reclaimed shells and eggs) to capitalize on both the eco-conscious and ultra-luxury design trends simultaneously.

The introduction of Wine Columns ($7,499-$7,899) addresses a growing category in luxury appliances where JennAir previously lacked presence, filling a portfolio gap against competitors who have long offered dedicated wine storage. This represents a new revenue stream in a category experiencing double-digit growth among affluent homeowners.

The induction professional-style ranges align with the accelerating shift away from gas cooking due to both environmental concerns and pending regulations in some markets. By focusing on premium induction technology with professional styling, JennAir positions itself ahead of the market transition while maintaining the aesthetic expectations of luxury consumers.

The SlimTech insulation technology suggests Whirlpool is addressing both material cost challenges and sustainability concerns by moving away from traditional polyurethane foam insulation. This proprietary technology could provide manufacturing efficiencies while creating a marketing advantage in the sustainability-conscious luxury segment.

New JennAir® Product Lineup, including bespoke Nature Squared Partnership, Offers Expanded Options for Designers and Elevates Luxe Consumer Homes

BENTON HARBOR, Mich., May 28, 2025 /PRNewswire/ -- At KBIS 2025, JennAir displayed the brand's continued dedication to redefining the traditional trade show experience with an immersive, multisensory installation built to captivate designers and architects alike. At the show, the brand unveiled new designs in partnership with Nature Squared, debuted multiple innovations in induction technology, and reintroduced Wine Columns and SlimTech.

"JennAir continues to push boundaries by fusing innovation with intentional design," said Olivia Edmundson, Director of JennAir Brand & Product Marketing. "From our newly forged partnership with Nature Squared that leverages reclaimed natural objects like seashells for refrigerator panels to the brand's first Wine Column offering, every product reflects our dedication to both performance and artistry. Each new design offering is an example of how we're reshaping what's possible in the modern kitchen."

New JennAir appliances, which debuted at KBIS and are open to ship today and available on JennAir.com, include:

NATURE SQUARED PANELS: Elements By JennAir® X Nature Squared
Carefully crafted in partnership with Nature Squared, the Elements Collection offers ten panel designs inlaid with fragments of reclaimed egg and seashells, providing a bold, yet refined statement of natural beauty. These custom panels mark the evolution of the brand's Cuts collection, which features Italian leather in warm colors and unique textures. Natured Squared custom panels are available on column refrigeration, wine columns, and wine cellars. Pricing starts at UMRP¹ $12,000 and designs include :

• JBRESEPIA Eggshell Crackle Sepia
• JBRETAUPE18 Eggshell Crackle Taupe
• JBREBLACK18 Eggshell Snakeskin Black
• JBRESAPPH18 Eggshell Snakeskin Sapphire
• JBRDPBLCK18 Dark Pen Black
• JBRDPCARN18 Dark Pen Carnelian
• JBRDPDARK Dark Pen Dark
• JBRCAPIZ1 Capiz Copper
• JBRMSBLUE18 Mussel Shell Blue
• JBRMSBURG18 Mussel Shell Burgundy

WINE COLUMNS
Marking the brand's first-ever Wine Columns, JennAir® introduces a preservation experience defined by quiet luxury and bold design. Inside, the exclusive Obsidian black interior sets the stage for smooth-close wooden racks, a dedicated presentation platform, ambra lighting, UV-barrier glass, and a vibration-reducing design, which is crafted to showcase and protect bottles of all sizes.

• JBWFNR/L18 Wine Column — UMRP¹: $7499
• JBWFNR/L24 Wine Column — UMRP¹: $7899

INDUCTION PROFESSIONAL-STYLE RANGES
The JennAir brand's new induction style ranges allow owners to cook smarter with effortless precision, available in the brand's two design expressions, RISE™ and NOIR™. Forged from mixed metals, the robust lines of the RISE™ Design Expression draw the eye to its bold, professional-style design, including a custom knurled handle, brass-inspired knob collars and a prominent badge. The NOIR™ Design Expression features expansive black glass, an elusive badge, and hidden lace textures only discoverable by touch.

Across both design expressions, ranges feature knob-controlled cooking that elevates your experience by controlling power settings from the palm of your hand. The Flex-Choice™ Zones with Assisted Cooking can be used as two separate elements or a single, large surface to meet your culinary needs on demand. For added control, Assisted Cooking modes select an optimal power level for simmering, melting, or keeping warm.

Ranges are available across the following models:

• JPIFC730RL/M RISE/NOIR 30" Induction Professional-Style Range — UMRP¹: $8,099
• JPIFC736RL/M RISE/NOIR 36" Induction Professional-Style Range — UMRP¹: $11,299
• JPIGC748RL/M RISE/NOIR 48" Induction Professional-Style Range — UMRP¹: $15,299

SLIMTECH™ INSULATION TECHNOLOGY
This summer, JennAir® is launching a new Column Refrigerator with  SlimTech™ Insulation technology in the door.  SlimTech™ Insulation technology replaces polyurethane foam, traditionally used for refrigerator insulation with a compact,  vacuum-insulated material. Open the door to reveal the daring Obsidian black interior with Ecliptic lighting surrounding the frame to showcase ingredients like art.  This panel-ready refrigerator is designed to pair with JennAir columns and wine columns. Empower clients to personalize their luxury space with exclusive panel options like the Custom Leather Cuts Collection, the Elements Collection by JennAir® and Nature Squared, Rise™ and Noir™ Stainless Steel Panel kits or custom wood panels.  Available on JennAir® 30" Right Swing Column Refrigerators.

• JBRFSR30RX Column Refrigerator with Slimtech — UMRP¹: $8599

WALL OVENS
The reimagined  JennAir® Wall Ovens features a MultiMode® True Convection system that weaves steady heat around the Smooth Glide Flat-Tine Racks. The upgraded 7.8-Inch full-color LCD display with curated recipes allows you to navigate effortlessly through settings and the algorithms of JennAir® Culinary Center recipes.  The Air Fry function along with the Smart Wall Oven transforms prepped food and ingredients into delicious dinners.

• JOEMC130RL/M RISE/NOIR 30" SPEED OVEN     UMRP¹: $3,049
• JOECC530RL/M RISE/NOIR 30" COMBO WALL OVEN     UMRP¹: $6,299
• JOECC730RL/M RISE/NOIR 30" COMBO WALL OVEN     UMRP¹: $7,099
• JOEDC330RL/M RISE/NOIR 30" DOUBLE WALL OVEN     UMRP¹: $5,299
• JOEDC530RL/M RISE/NOIR 30" DOUBLE WALL OVEN     UMRP¹: $5,899
• JOEDC730RL/M RISE/NOIR 30" DOUBLE WALL OVEN     UMRP¹: $6,899
• JOESC330RL/M RISE/NOIR 30" SINGLE WALL OVEN     UMRP¹: $3,999
• JOESC530RL/M RISE/NOIR 30" SINGLE WALL OVEN     UMRP¹: $4,299
• JOESC730RL/M RISE/NOIR 30" SINGLE WALL OVEN     UMRP¹: $5,199

You can visit JennAir.com to learn more about the new appliances and immerse yourself in the JennAir experience. These new products will also be on display at JennAir showrooms around the country, including New York's famed A&D building and the Chicago training showroom at World of Whirlpool,  which was recently renovated in partnership with Designer Kerrie Kelly, Cosentino and Fabuwood.

About JennAir
Defying physics with the invention of downdraft ventilation, Lou Jenn forged the path to an open concept and changed the kitchen forever. Founded in that progress, the JennAir brand fearlessly carries his torch — hell-bent on burning down the tired conventions of luxury. The JennAir brand crafts distinctive luxury kitchen appliances that push form and function to transform spaces. With exceptional performance, masterful execution and provocative design, JennAir offerings are powerful, yet bespoke to individual tastes, shattering norms to deliver the progress that today's luxury consumer deserves. To speak with a product concierge or learn more about the new offerings from JennAir, please visit JennAir.com or join us on instagram.com/JennAir and youtube.com/JennAir.

About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the last-remaining major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

1	MSRP is manufacturer's suggested retail price, prices subject to change. The dealer alone determines actual retail and advertised prices.

 

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SOURCE JennAir

FAQ

What new products did JennAir (WHR) announce at KBIS 2025?

JennAir announced Nature Squared custom panels, Wine Columns, induction professional-style ranges, SlimTech™ insulation technology for refrigerators, and enhanced wall ovens with smart features.

How much do the new JennAir Wine Columns cost?

JennAir Wine Columns are priced at $7,499 for the 18-inch model (JBWFNR/L18) and $7,899 for the 24-inch model (JBWFNR/L24).

What is unique about JennAir's Nature Squared panels partnership?

The Nature Squared partnership offers 10 custom panel designs made from reclaimed egg and seashells for column refrigeration and wine units, starting at $12,000.

What is JennAir's SlimTech™ Insulation technology?

SlimTech™ Insulation technology replaces traditional polyurethane foam with compact, vacuum-insulated material in refrigerator doors, featuring an Obsidian black interior with Ecliptic lighting.

What features do the new JennAir induction ranges include?

The new induction ranges feature knob-controlled cooking, Flex-Choice™ Zones with Assisted Cooking, and are available in RISE™ and NOIR™ design expressions, priced from $8,099 to $15,299.