KITCHENAID RELEASES NEW PURE POWER BLENDER GIVING CONSUMERS THE CONTROL AND CONFIDENCE TO BLEND THE RULES

Rhea-AI Summary

KitchenAid, a Whirlpool brand, has launched its new Pure Power Blender featuring precision speed control and innovative design elements. The blender showcases a 360 asymmetrical blade design, heat release vent, and fitted vented lid for handling both hot and cold ingredients. Priced at $129.99, it includes three preset functions: Ice Crush, Smoothie Cycle, and Clean Cycle. The product has earned the Red Dot Award: Product Design 2025 for its outstanding design. Key features include a precision speed control knob with variable settings from 1-10, powerful ice-crushing capabilities, and versatile texture control for various recipes. The Black Matte model is currently available on KitchenAid.com, with additional colors launching in July.

Positive

• Competitive price point at $129.99 for a premium kitchen appliance
• Recognition with Red Dot Award 2025 enhances brand value
• Product expansion in Whirlpool's KitchenAid portfolio strengthens market presence

Negative

• None.

Discover an Exciting World of Blending for Hot or Cold Recipes Across a Wide Range of Textures

BENTON HARBOR, Mich., June 10, 2025 /PRNewswire/ -- Today, KitchenAid introduces its latest innovation, the KitchenAid® Pure Power Blender, giving consumers the freedom to blend the rules. The blender's precision speed control knob, 360 asymmetrical blade design, and heat release vent gives consumers the confidence and control in making their favorite recipes just the way they like them.

"Equipped to handle hot or cold foods, the KitchenAid® Pure Power Blender gives consumers the control they need to create their favorite recipes their way," said Chad Ries, Global Brand Marketing Director at KitchenAid Small Appliances. "Whether creating a creamier smoothie or a chunkier salsa, KitchenAid is excited to give people the power to take control of their favorite recipes with a simple twist of a knob."

In addition to its powerful performance and precision speed control, the KitchenAid® Pure Power Blender also features a fitted vented lid that allows steam to escape while blending hot ingredients. The KitchenAid® Pure Power Blender has been awarded the Red Dot Award: Product Design 2025 by an international jury for its outstanding and high quality design.

The new countertop appliance comes with three presets including Ice Crush to turn ice to snow in seconds, Smoothie Cycle to take on the toughest ingredients from the freezer with ease, and Clean Cycle, giving the consumers the opportunity to quickly use their desired setting with the push of a button.

Additional key features of the KitchenAid® Pure Power Blender:

• Precision Speed Control Knob: Take control of your blends with an asymmetric blade design and variable speed for a wide range of desired textures.
• Precision Speed Control Knob + Pulse: From chunky salsa to smooth tomato soup, the precision speed control knob helps you achieve the blends you want. Choose your exact setting between 1 and 10 or smoothly glide between the speeds to create your desired texture.
• Texture Control: Whether it's roasted tomatoes fresh from the oven or frozen foods straight from the freezer, blend foods into a whole range of textures for your hot or cold recipes.
• Powerful Ice Crushing Blades: From ice to snow in seconds, powerful 360 asymmetrical blades blend at different angles, pulling ice to the center and breaking down the toughest ingredients.
• Smoothie Cycle: Turn your favorite ingredients from the freezer into smoothies with ease at the push of a button.

The KitchenAid® Pure Power Blender in Black Matte is now available for purchase on KitchenAid.com with additional colors launching in July:

• KitchenAid® PurePower Blender
  • KSB2072BM– MSRP¹ $129.99

About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit KitchenAid.com or follow us on Instagram, @KitchenAidUSA.

About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the last-remaining major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

Media Contact:
MSL
KitchenAidPR@mslgroup.com

¹ MSRP is manufacturer's suggested retail price. Dealer alone determines actual retail and advertised prices.

View original content to download multimedia:https://www.prnewswire.com/news-releases/kitchenaid-releases-new-pure-power-blender-giving-consumers-the-control-and-confidence-to-blend-the-rules-302473880.html

SOURCE KitchenAid

FAQ

What is the price of the new KitchenAid Pure Power Blender (WHR)?

The KitchenAid Pure Power Blender is priced at $129.99 MSRP for the Black Matte model.

What are the main features of KitchenAid's new Pure Power Blender?

The main features include a precision speed control knob, 360 asymmetrical blade design, heat release vent, three presets (Ice Crush, Smoothie Cycle, Clean Cycle), and ability to handle both hot and cold ingredients.

When will additional colors of the KitchenAid Pure Power Blender be available?

Additional colors of the KitchenAid Pure Power Blender will be launching in July 2025.

Has the new KitchenAid Pure Power Blender won any design awards?

Yes, the KitchenAid Pure Power Blender has been awarded the Red Dot Award: Product Design 2025 for its outstanding and high quality design.

Where can I purchase the new KitchenAid Pure Power Blender?

The KitchenAid Pure Power Blender is currently available for purchase on KitchenAid.com.