Wingstop Inc Stock Price, News & Analysis

Wingstop (NASDAQ: WING) has launched its latest limited-time offering, Smoky Chipotle Rub, just in time for football season. The new dry rub flavor combines smoky BBQ taste with fire-roasted peppers, honey, and paprika notes, targeting both sweet and savory preferences.

To promote the launch, Wingstop is offering a special promotion where customers can receive five free boneless wings with any $25+ order using code FREEWINGS at Wingstop.com or via their app for Thursday's game.

Wingstop (NASDAQ: WING) has launched a new promotional campaign featuring #1 NFL draft pick Cam Ward for the football season. The promotion introduces "Cam Ward's #1 Picks," a customized meal deal featuring 20 wings in four flavors (Lemon Pepper, Hot Honey Rub, Mango Habanero, and Hickory Smoked BBQ), large seasoned fries, and 2 ranch dips.

This offering is part of Wingstop's new Ultimate Meal Deals lineup, which includes three different meal combinations starting at $17.99. The promotion is available nationwide through Wingstop.com and the Wingstop app for a limited time.

Wingstop (NASDAQ: WING) has announced a new promotional offer featuring Buy-One-Get-One (BOGO) free 4-piece chicken tenders. The promotion runs from August 18 through August 24, 2025, allowing customers to receive 8 tenders in total when using the promo code BOGOTENDERS.

The promotion coincides with fantasy football draft season and preseason games, offering customers the ability to customize their tenders with any of Wingstop's 12 signature flavors. The offer is available through Wingstop.com and the Wingstop mobile app for a limited time.

Wingstop (NASDAQ: WING) has launched "Wingstop Drop," a new weekly promotional series featuring exclusive offers, flavors, merchandise collaborations, and limited-time releases running through the start of football season. The inaugural drop offers a Buy-One-Get-One free chicken sandwich promotion available through August 17, 2025, encouraging customers to try all 12 flavors of Wingstop's chicken sandwich.

The initiative, designed to tap into drop culture popularized by sneakers and music releases, aims to create anticipation and engagement among trend-setting customers. Fans can access these promotions through Wingstop.com or the company's mobile app, with future drops to be announced through their social media channels.

Wingstop (NASDAQ: WING) reported mixed fiscal Q2 2025 results with strong unit growth but slight domestic sales decline. The company achieved record 129 net new openings in Q2, marking 19.8% unit growth and fourth consecutive quarter of 100+ net new units. System-wide sales increased 13.9% to $1.3 billion, while total revenue grew 12.0% to $174.3 million.

Key financial metrics include domestic AUV increase to $2.1 million, though domestic same-store sales declined 1.9%. Net income decreased 2.6% to $26.8 million ($0.96/share). Digital sales reached 72.2% of system-wide sales. The board approved a dividend increase from $0.27 to $0.30 per share.

The company raised its 2025 global unit growth guidance to 17-18% from previous 16-17%, while maintaining other forecasts including 1% domestic same-store sales growth.

Wingstop (NASDAQ: WING) announces a special promotion for National Chicken Wing Day, offering five free classic or boneless wings in any of their 12 flavors when customers use code FREEWINGS at checkout on their website or app.

Additionally, the company teases the launch of a new limited-time flavor called Hot Lemon, combining Original Hot and Lemon Pepper, which will be available nationwide starting July 30, 2025.

Wingstop (NASDAQ: WING) has filed a trademark application to register "National Chicken Tender Day," highlighting their premium chicken tenders made from tenderloin. The company distinguishes its product by offering 12 different flavors, including Lemon Pepper, Hot Honey Rub, and Mango Habanero, with each tender being hand sauced-and-tossed.

To celebrate, Wingstop is promoting their 6-piece Crispy Tender Meal for 2 which includes two flavors, two sides, and two dips. The company plans to mark July 27 as their day of celebration, encouraging customers to participate by sharing on social media using #WingstopCrispyTenders.

Wingstop (NASDAQ: WING) has announced a partnership with basketball star Paige Bueckers, the #1 draft pick of 2025, launching their Rookie Draft Class campaign. The collaboration introduces Bueckers' exclusive meal, Paige Bueckers' Flavor Lineup, featuring her personal favorites including OG Hot classic wings, Hickory Smoked BBQ boneless wings, Garlic Parmesan crispy tenders, seasoned fries, and ranch dips.

The partnership highlights Bueckers' existing connection with the brand, notably her $540 Wingstop order for her teammates after their national championship win. As a Dallas resident and longtime brand enthusiast, Bueckers represents the first member of Wingstop's new roster of rising sports stars.

Wingstop (NASDAQ: WING) has announced expanded disaster relief efforts for Texas communities affected by natural disasters. The company launched two major initiatives: a Round-Up campaign where customers can round up their orders to the nearest dollar, and Family Flavor Day on July 15 where 15% of sales from all Texas locations will be donated to the American Red Cross.

Wingstop will match all donations up to $500,000, with a total contribution goal of up to $1 million. The company is also providing meal deliveries to local organizations involved in relief efforts. All donations through the Round-Up campaign will support the American Red Cross Disaster Relief Fund.